Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in Uzbekistan

    ... slump, as are the supply chain disruptions seen over this time. Indeed, following the pandemic, in 2022, a number of international companies continued to face challenges with transport and logistics, due to ongoing geopolitical conflict. ... Read More

  • Deodorants in Uruguay

    ... at cheaper prices in Argentina. In fact, the price differential between the two countries is 253% in deodorants, based on data from the Border Price Indicator (IPF) prepared by the Economic Observatory of the UCU ... Read More

  • Deodorants in Serbia

    ... growth in 2022. Serbians generally prefer deodorants that offer a longer-lasting effect. Furthermore, producers are introducing innovation in antiperspirants more frequently than in deodorants. Euromonitor International's Deodorants in Serbia report offers a comprehensive guide to ... Read More

  • Deodorants in Tunisia

    ... case for deodorant sprays, which are often selected as less expensive alternatives to purchasing a fragrance. Euromonitor International's Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Deodorants in Lithuania

    ... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More

  • Deodorants in Egypt

    ... like to change it. However, in 2022, lower-income consumers who were facing financial difficulties were strongly motivated to look for a less expensive alternative. Moreover, consumers looking to economise can also replace deodorants with natural ... Read More

  • Deodorants in South Africa

    ... they prioritised spending on essentials, including food, electricity, rent or mortgage payments, as well as transport. Everything else could be deemed as non-essential. Those who did continue to purchase sought out discounts and promotions when ... Read More

  • Deodorants in Latvia

    ... registered both healthy constant value and volume growth. With society fully opened up, and people out and about again, deodorants were again in demand. Euromonitor International's Deodorants in Latvia report offers a comprehensive guide to ... Read More

  • Deodorants in the United Arab Emirates

    ... Advertising campaigns in local and regional media which highlight the advantages of aluminium-free products are also contributing to this trend. In addition, local consumers are now opting for deodorants instead of antiperspirants. The clean beauty ... Read More

  • Deodorants in Kazakhstan

    ... spending more time outside the home and in the company of other people. High awareness of deodorants has helped expand the target audience from teenagers to people aged 55 and over. However, rampant inflation in ... Read More

  • Deodorants in Estonia

    ... lockdowns, as with people spending significant amounts of time at home, there was less demand for deodorants. Euromonitor International's Deodorants in Estonia report offers a comprehensive guide to the size and shape of the market ... Read More

  • Deodorants in Georgia

    ... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More

  • Deodorants in Poland

    ... popular, being associated with a long-lasting feeling of cleanliness and with physical activity, sport and fitness. This trend is prominent in products for both women and men. However, gender differences are apparent when choosing the ... Read More

  • Deodorants in Romania

    ... that came on household incomes during the year due to high inflation, with the adverse economic impact of the Ukraine conflict being felt acutely by many local consumers. In response, the category’s leading brands constantly ... Read More

  • Deodorants in Nigeria

    ... year. However, current retail value growth was strong, due to the steep rise in unit prices. Strong inflation in the economy reduced consumer spending power, whilst a reduction in employment also reduced the consumer base, ... Read More

  • Deodorants in Ecuador

    ... spent at home. As consumers resumed normal lifestyles in 2022, deodorant use shifted back to higher levels of frequency akin to pre-pandemic levels. In the coastal regions where the weather is warmer and more humid, ... Read More

  • Deodorants in Morocco

    ... men are becoming much more conscious about body odour. The extremely hot weather that prevail for much of 2022, combined with the difficult and crowded commutes that many local men must endure on a daily ... Read More

  • Deodorants in Costa Rica

    ... Rica. To encourage consumption, some deodorants manufacturers have resorted to shrinkflation, while others have focused on bundling. For instance, Rexona and Lady Speed Stick are available in three-pack bundles and Dove in packs of two. ... Read More

  • Deodorants in Italy

    ... state of emergency linked to COVID-19, which led Italian consumers to return to going out more often. As a result, 2022 saw public transport crowded again, Italians working more from offices as remote working has ... Read More

  • Deodorants in France

    ... to value being pushed up by inflationary pressures. This positive growth is compared to negative figures seen during the era of the pandemic, and the slower return to growth witnessed in 2021 due to gloomier ... Read More

  • Global Deodorant and Antiperspirant Market Size study & Forecast, by Type(Alcohol, Fragrance, Anti-microbial, Aluminum Salt and Others) and by Product Type (Aerosol Spray, Roll-on, Stick/Gels and Others) and Regional Analysis, 2022-2029

    ... Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. Deodorant is a substance applied over the ... Read More

  • Online Beauty And Personal Care Market By Type (Skin and sun care products, Hair care products, Deodorants and fragrances, Makeup and color cosmetics, Others), By Gender (Women, Men, Unisex), By Nature (Organic, Conventional): Global Opportunity Analysis and Industry Forecast, 2023-2032

    ... Analysis and Industry Forecast, 2023-2032 The global online beauty and personal care market was valued at $54.2 billion in 2022, and is projected to reach $161.4 billion by 2032, growing at a CAGR of 11.7% ... Read More

  • U.S. Deodorants Market - Industry Trends and Forecast to 2030

    ... during the forecast period of 2023 to 2030. Market Segmentation: U.S. Deodorants Market, By Type (Antiperspirant Deodorant, Aerosol/ Spray Deodorants, Roll-On Deodorants, Solid Deodorant, Invisible Solid Deodorant, Wipes Deodorant, Gel Deodorant, Crystal Deodorant, and Others), ... Read More

  • Deodorants in Malaysia

    ... deodorant sprays have been repositioning their products as body sprays, presenting them as a more affordable alternative to fragrances. The market saw a constant stream of new launches in this mould in 2022. For example, ... Read More

  • Deodorants in Indonesia

    ... eased. Deodorants is considered as a category that develops and grows or ebbs in line with the intensity of the population’s activities. As lockdowns and other COVID-19 restrictions were relaxed, consumers started to return to ... Read More

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