Children's Apparel Market Research Reports & Industry Analysis

The children’s apparel market comprises clothing, accessories and footwear for children ages 0 through 12. Apparel for older children (teenagers) is a different set of products and manufacturers and has its own section for market research.

Reports in this section provide industry analysis for national and international children’s apparel market. Reports include analysis of the children’s footwear markets as well as apparel made of different materials and in different styles and sizes. Reports address distribution channels (online or in-store), research on children’s apparel companies, and consumer information. Data presented includes current information on sales, identifying the key drivers and restraints, and forecasts for future sales. Reports include a strategic analysis of key factors influencing the market.

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Children's Apparel Industry Research & Market Reports

  • Childrenswear in Portugal

    ... Competition has intensified with brands using promotions, point of sale discounts, and social media to attract consumers with often unique strategies. The slowdown in childrenswear can also be directly related to the rising success of ... Read More

  • Childrenswear in Taiwan

    ... number of functional benefits, such as odour-control, anti-UV, cool feel, and moisture-absorption, to target rising demand in outdoor activities. Higher levels of sports and activities is driving functional needs, with the need to adapt to ... Read More

  • Childrenswear in Poland

    ... and internet characters. Children are exposed to a significant amount of media content from a young age, and this is influencing purchasing decisions, with fashion items like socks, t-shirts, and accessories bearing their favourite characters. ... Read More

  • Childrenswear in Norway

    ... at the same time as buying for themselves. The category received an upswing in performance in 2021 with the return towards normal lifestyles and the shift back towards in-store shopping. Like the overall apparel category, ... Read More

  • Childrenswear in Romania

    ... the most dynamic categories in apparel and footwear. This shift also reflects the rising influence of kids’ preferences on brand choice, which is in turn shaped by exposure to social media and brand awareness from ... Read More

  • Childrenswear in the Netherlands

    ... general price increases but also a shift towards premium products influenced by design and fashion trends. The ‘mini me’ trend, which promotes apparel that resembles those in adult format, is also encouraging parents to buy ... Read More

  • Childrenswear in Nigeria

    ... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More

  • Childrenswear in Morocco

    ... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More

  • Childrenswear in Greece

    ... and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to ... Read More

  • Childrenswear in France

    ... grow out of their clothes quickly, and it is easy to find (and sell) good quality second-hand apparel for children. We also note that mothers are more inclined to purchase items for children, with women ... Read More

  • Childrenswear in South Korea

    ... while a noted consumer preference for premium and luxury brands is supporting value. This is an ongoing trend which has been observed for several years, and is expected to continue, influencing the performance of the ... Read More

  • Childrenswear in Thailand

    ... replace outgrown clothing, including school uniforms and footwear. Moreover, with life returning to normal post-pandemic, shopping at physical stores has regained popularity, which encourages additional purchases, including impulse buys often prompted by children. Euromonitor International's ... Read More

  • Childrenswear in Saudi Arabia

    ... 0-14 make up approximately a quarter of the country’s population, reflecting the Kingdom's relatively high birth rate. This youthful demographic ensures a steady demand for childrenswear, as families frequently update wardrobes to accommodate rapidly growing ... Read More

  • Childrenswear in the United Arab Emirates

    ... brands such as adidas and Nike, as well as retailers such as Marks & Spencer, which are expanding their offerings in this space. Euromonitor International's Childrenswear in United Arab Emirates report offers a comprehensive guide ... Read More

  • Childrenswear in the United Kingdom

    ... looking to purchase childrenswear at lower costs. Further price increases have not left childrenswear entirely unscathed, leading to weak volume growth. On the other hand, this scenario continues to drive up higher value growth rates, ... Read More

  • GCC Apparel Market, By Product (Men’s Apparel, Women’s Apparel, Kids’ Apparel, Sportswear & Activewear, Formalwear, Casualwear, Ethnic Wear); By Distribution Channel (Departmental Stores, Brand Outlets, Specialty Stores, Hypermarkets & Supermarkets, Online); By End User (Men, Women, Kids); By Country (Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

    ... Women, Kids); By Country (Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 GCC Apparel Market Size at Steady CAGR to Surpass USD 44 Billion by 2030 GCC Apparel Market ... Read More

  • Sportswear Market - Global Outlook & Forecast 2024-2029

    ... the sportswear market focuses on minimizing environmental and social impacts throughout the product lifecycle. This involves using eco-friendly materials such as recycled polyester, organic cotton, and water-saving fibers, reducing greenhouse gas emissions, and promoting ethical ... Read More

  • Childrenswear in Egypt

    ... as higher prices for cotton and threads. These economic challenges drove up prices by 30-40%, compelling consumers to limit their purchases to essential items. This decline in volume was further exacerbated by the economic downturn, ... Read More

  • Childrenswear in Canada

    ... to prioritise value-oriented purchases, focusing on promotions and essentials. The back-to-school shopping period, a critical sales opportunity for childrenswear, reflected this cautious spending, with families seeking to optimise budgets amid economic uncertainty. Boys' apparel outper... ... Read More

  • Childrenswear in Denmark

    ... resulted in higher levels of consumer confidence and this elevated demand for childrenswear. In recent years, the rising cost of living has put some pressure on childrenswear, although it has proved to be more resilient ... Read More

  • Childrenswear in Argentina

    ... parents tend to prioritise childrenswear as children require new clothes as they grow, with cutbacks in consumer expenditure less pronounced compared to womenswear and menswear. Retail volume sales still declined over 2024, compared to the ... Read More

  • Childrenswear in Singapore

    ... their children. Many are willing to spend more on on-trend outfits, often driven by social media influences. Additionally, the rapid growth of children necessitates frequent clothing replacements, sustaining steady demand. Euromonitor International's Childrenswear in Singapore ... Read More

  • Childrenswear in the Czech Republic

    ... a renewed focus on updating wardrobes for different seasons. Despite these developments, the overall growth rate for childrenswear remains modest, with volumes still significantly below pre-pandemic levels. Double-digit growth in 2022 has given way to ... Read More

  • Childrenswear in Colombia

    ... response, private label offerings have gained popularity as parents seek more value for their money. Leading brands have adapted by introducing promotions and discounts to maintain their competitiveness, thereby supporting robust growth in this area. ... Read More

  • Apparel and Footwear in the Czech Republic

    ... optimistic outlook, characterised by a recovery in demand and growing consumer confidence. Despite this positive shift, cheap fast fashion continues to dominate among Czech consumers. The Chinese ultra-fast fashion brand Shein has gained significant market ... Read More

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