Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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The 2026-2031 World Outlook for Air Care
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Continuous Air Fresheners
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Car Fresheners
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Car Air Fresheners
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Electrical Air Fresheners
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Air Freshener Dispensers
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Air Treatment Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Auto Air Fresheners
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Air Care Products
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Air Fresheners
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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Global Air Care Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Air Care in India
... due to their affordability, instant impact, and broad availability. These products are especially favoured in urban and semi-urban households, where demand is often occasion-driven for entertaining guests, post-cleaning routines, or festive periods. However, br... Euromonitor ... Read More
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Air Care
... CAGR of 4.1% over the analysis period 2024-2030. Air Freshener Sprays, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$12.4 Billion by the end of the ... Read More
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Air Fresheners
... CAGR of 6.6% over the analysis period 2024-2030. Sprays/Aerosols, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$12.3 Billion by the end of the analysis period. ... Read More
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Top Five Trends in Home Care
... consumer demand for wellness-focused products; The implications of the cold and quick wash trend in laundry; and The rising demand for smart cleaning solutions in connected homes. These shifts present both challenges and opportunities for ... Read More
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Air Care in Germany
... growth. This was further supported by players investing in developing novel fragrances and increasing pet ownership. Furthermore, the high average unit price and greater demand for brands in the category enabled air care to achieve ... Read More
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Home Care in Germany
... economic pressures. In 2024, price adjustments slowed in some categories as inflation moderated compared to the previous year, although price-sensitive purchasing behaviour remained prevalent. Euromonitor International's Home Care in Germany market report offers a comprehensive ... Read More
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Air Care in Austria
... candle, and gel air fresheners. Increased prices, the high cost of living, and general financial constraints led many consumers to reduce spending on non-essential items, including air care products. Some opted for less expensive alternatives ... Read More
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Home Care in Austria
... Increases were still primarily linked to further inflationary developments with increasing production and logistics costs handed down to consumers, while promotions and discounts remained limited. Euromonitor International's Home Care in Austria market report offers a ... Read More
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Air Treatment Products in India
... intense summer seasons in the country, thereby creating a heightened need for fast cooling solutions. In addition, positive external factors in the form of rising urbanisation and higher disposable incomes experienced by urban households were ... Read More
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Car Air Freshener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
... consumer preferences, higher disposable income levels, and an increasing demand for premium automotive accessories. As modern consumers prioritize a more enjoyable and aesthetically pleasing driving experience, the demand for high-quality car air fresheners continues to ... Read More
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2025 Global: Preparations For Perfuming Or Deodorising Rooms Products-Manufacturing Forecast (2031) report
... industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market ... Read More
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Home Care in the US
... surface, driven by shifting consumer behaviours, increased premiumisation, and sustainability-driven innovation. Although many categories saw retail current value growth in 2024, polishes saw a significant decline, affected by changes in trends in footwear and home ... Read More
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Air Care in the US
... on air care products. Within air care, electric air fresheners and spray/aerosol air fresheners were the only categories to experience retail current value growth, but this was driven entirely by price increases rather than volume ... Read More
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Air Care in Cameroon
... car air fresheners accounting for most of the remainder. This slowdown was mainly due to the maturation of candle air fresheners, where retail current value sales had more than doubled in 2023. Nonetheless, they remained ... Read More
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