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CI Survey - Q1 Vendor Announcement Feedback: Apple Watch, Samsung S6, T-Mobile Un-Carrier, and Connected Car

CI Survey - Q1 Vendor Announcement Feedback: Apple Watch, Samsung S6, T-Mobile Un-Carrier, and Connected Car

This report by Compass Intelligence is an overview of a research study that was conducted online using our Thought Leaders Research Panel. The study highlights consumers understanding and feedback of the announcements concerning the release of the Apple Watch, Samsung S6 Smartphone, T-Mobile Un-Carrier phone plans and Connected Car. In the study it mentions that T-Mobile continues to show dominance as the #3 carrier and 2015 is expected to be a strong year for them as they push into the lower end of SMB market. The information was gathered by respondents that were over the age of 18 and use at least one mobile device for personal or work purposes. 927 people started the survey, with 855 qualifying for the survey and a total of 848 completed it. This report is part of the Mobility & Wireless research track.

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

Methodology and Survey Demographics Slide
Number of Devices & Current Used Devices Slide
Carrier for Devices & Current Smartphone Brand Slide
Current Tablet & Laptop Brands Slide
Feedback from Apple Watch & MacBook March Announcement Slide
Feedback from Samsung S6 MWC March Announcement Slide
Feedback on Un-carrier 9.0 & Un-carrier for Business March Announcement Slide
Plans for Connected Car/Vehicle Slide
Job Title, Function (Employed) and Household Income Slide
Contact us Slide

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