Neuromarketing Solution Market, By Technology (Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET) and Magnetoencephalography (MEG)) and by Region (North America, Europe, Asia Pacif

Neuromarketing Solution Market, By Technology (Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET) and Magnetoencephalography (MEG)) and by Region (North America, Europe, Asia Pacific, and Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

Neuromarketing is the inclusion of neuroscience with regular marketing activities, in order to understand and analyze consumer perception and purchasing behavior, which is based on cognitive and affective response to marketing stimuli. Moreover the primary objective behind neuromarketing is to understand the rationale behind how consumers make a decision for purchasing. Neuromarketing offers numerous benefits including effective and efficient marketing strategies and campaigns, fewer campaign and product failures, and ultimate control over the needs and wants of people to suit the needs and wants of marketing interest.

Market Dynamics

Rising investments in the field of neuroscience is the major factor driving the growth of global neuromarketing solution market. As many companies across the globe, are focusing on investing into neuroscience. For instance, in October 2018, Pfizer Inc., a U.S.-based pharmaceutical company, entered into an investment agreement with Bain Capital, a U.S.-based private investment firm, to form its neuroscience portfolio into a jointly-led company. Bain Capital has invested US$ 350 million in this new company, which will focus on neuroscience and neuropsychiatry. Therefore, rising investment in the field of neuroscience is expected to boost the global neuromarketing solutions market growth over the forecast period. Neuromarketing has evolved into an effective technology to study and analyze the consumers’ buying behavior and make better marketing decisions. Marketers employ neuromarketing, in order to understand factors influencing the consumers’ buying behavior. Understanding this behavior is crucial, in order to make decisions related to product design, product advertising, product branding, product advertising. Hence, rising needs to understand and study consumers’ buying behavior and make effective and efficient marketing decisions are expected to support growth of the market during the forecast period.

Market Taxonomy

This report segments the global neuromarketing solutions market on the basis of technology, Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET) and Magnetoencephalography (MEG) and by Geography North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

Key features of the study:

This report provides an in-depth analysis of the global neuromarketing solutions market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players

It profiles leading players in the global neuromarketing solutions market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans

Key players operating in the global neuromarketing solutions market are SR Research, Shimmer Sensing, Tobii Technology, EB Neuro S.p.A., iMotions, Cadwell Industries, Inc., SensoMotoric Instruments, Compumedics Limited, LC Technologies, and ISCAN, Inc.

Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics

The global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global Neuromarketing Solution market.

Detailed Segmentation:

Global Neuromarketing Solution Market, By Technology:

Functional Magnetic Resonance Imaging (fMRI)

Electroencephalography (EEG)

Eye tracking

Positron Emission Tomography (PET)

Magnetoencephalography (MEG)

Global Neuromarketing Solution Market, By Region:

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Company Profiles

SR Research*

Company Overview

Product Portfolio

Financial Performance

Key Strategies

Recent Developments

Future Plans

Shimmer Sensing

Tobii Technology

EB Neuro S.p.A.,

iMotions

Cadwell Industries, Inc.

SensoMotoric Instruments

Compumedics Limited

LC Technologies

ISCAN, Inc.

*Browse all the market data tables and figures on "Global Neuromarketing Solution Market - Forecast to 2027”


Table of Contents
Research Objective and Assumption
Research Objectives
Assumptions
Abbreviations
Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Technology
Market Snippet, By Region
Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Value Chain Analysis
Porter’s Analysis
PEST Analysis
Global Neuromarketing Solution Market, By Technology, 2017-2027 (US$ Million)
Introduction
Market Share Analysis, 2017 and 2027 (%)
Segment Trends
Functional Magnetic Resonance Imaging (fMRI)
Introduction
Market Size and Forecast, 2019–2027, (US$ Million)
Electroencephalography (EEG)
Introduction
Market Size and Forecast, 2019–2027, (US$ Million)
Eye tracking
Introduction
Market Size and Forecast, 2019–2027, (US$ Million)
Positron Emission Tomography (PET)
Introduction
Market Size and Forecast, 2019–2027, (US$ Million)
Magnetoencephalography (MEG)
Introduction
Market Size and Forecast, 2019–2027, (US$ Million)
Global Neuromarketing Solution Market, By Region, 2017-2027 (US$ Million)
Introduction
Market Share Analysis, By Region, 2017 and 2027 (%)
North America
Regional Trends
Market Size and Forecast, By Technology, 2019–2027 (US$ Million)
Market Share Analysis, By Country, 2019 and 2027 (%)
U.S.
Canada
Europe
Regional Trends
Market Size and Forecast, By Technology, 2019–2027 (US$ Million)
Market Share Analysis, By Country, 2019 and 2027 (%)
U.K.
Germany
Italy
France
Russia
Rest of Europe
Asia Pacific
Regional Trends
Market Size and Forecast, By Technology, 2019–2027 (US$ Million)
Market Share Analysis, By Country, 2019 and 2027 (%)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Regional Trends
Market Size and Forecast, By Technology, 2019–2027 (US$ Million)
Market Share Analysis, By Country, 2019 and 2027 (%)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East and Africa
Regional Trends
Market Size and Forecast, By Technology, 2019–2027 (US$ Million)
Market Share Analysis, By Country, 2019 and 2027 (%)
Israel
GCC Countries
South Africa
Rest of the Middle East and Africa
Competitive Landscape
Company Profiles
SR Research
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Shimmer Sensing
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Tobii Technology
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
EB Neuro S.p.A.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
iMotions
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Cadwell Industries, Inc
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
SensoMotoric Instruments
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Compumedics Limited
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
LC Technologies
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
ISCAN, Inc
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Analyst Views
Section
References
Research Methodology
About us and Sales Contact
*Browse market data tables and figures on "Neuromarketing Solution Market - Global forecast to 2027”.

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