Digital Commerce Platform Market, By Business Model (Business to Consumer(B2C), Business to Business (B2B), Consumer to Business (C2B) and Consumer to Consumer (C2C)) By Deployment Model (On-premises, Software as a Service and Fully Managed), By Verticals (BFSI, Retail Communication, Airline + Travel and Others) , and by Region (North America, Latin America, Europe, APAC and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027
Digital commerce platform is a type of e-commerce platform used by organizations for selling and buying of goods and services over mobile networks, internet, and commerce infrastructure. There are different features of digital commerce platform such as analytics, customer service, content development and product description, research and development, social media, marketing, and promotions. The digital commerce platforms provides various method to sell digital products online includes business to business (B2B) software namely Google G Suite and Microsoft Office 365, products developed for Salesforce.com, consumer apps, etc. Growing penetration of new digital technologies and connected devices has increased the adoption of digital commerce platforms in the recent past.
Increasing demand for digital commerce platform from Asia Pacific is expected to boost growth of the global digital commerce platform market during the forecast period. Various organizations are using online digital platforms for buying and selling of good and services. Due to advancement in the technologies the digital platform provides easiest gateway for payment to the consumers. Increasing number of smartphones, tablets, and broadband connections is expected to support growth of the global digital commerce platform market in the near future. For instance, according to the GSM association in 2015, it is estimated that there are approximately 2 billion smartphone users in the market. In emerging countries such as India online sales are primarily driven by the growing adoption of a portable device.
Moreover, increased penetration of internet and adoption of smartphones are also increasing the demand of this market. Most of the companies are investing on digital channels as consumers are attracting towards online shopping more than offline shopping. For instance, according to the association for the video industry and ecosystem in Asia- Pacific, China is the largest subscription television TV market with 155.4 million subscribers globally.
This report segments the global digital commerce platform market on the basis of by business model, deployment model, by verticals, and region. On the basis of business model, the global digital commerce platform market is segmented into business to consumer (B2C), business to business (B2B), consumer to business (C2B) and consumer to consumer (C2C). On the basis of deployment model, global digital commerce platform market is segmented into on-premises, software as a service and fully managed. On the basis of verticals, global digital commerce platform market is segmented into BFSI, retail communication, airline + travel and others. On the basis of region, global digital commerce platform market is segmented into North America, Latin America, Europe, APAC, Middle East and Africa.
Key features of the study:
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