Success Case Study: Valsoia Soy Food and Drinks ; Building long-term profitability from a niche market
Media scrutiny and the growing rate of lactose intolerance have diminished the health credentials of cow's milk in consumers' minds. As a consequence, consumers are now shifting towards lactose-free alternatives, creating major opportunities for companies operating in vegetable-based food and drink categories.
Operating since 1990, Valsoia is an Italian company specializing in delivering a wide range of vegetable-based food and drinks. With a net income of €2,484m in 2015, the company now leads the Italian soy-based food and drink market.
A consistent health-oriented vision and clear communication with customers along with socio-cultural and health condition changes have driven Valsoia's success in Italy.
This case study is part of Canadean's Successes and Failures research and explores the reasons behind Valsoia's success in the Italian market. It delivers critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
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