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Global Internet of Behavior Market

Publisher BCC Research
Published Nov 22, 2023
Length 109 Pages
SKU # WA18339472

Description

Global Internet of Behavior Market



Report Scope:

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into

Application: Advertising campaign, digital marketing, content delivery and brand promotion.

End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.

Enterprise size: Small and medium enterprises (SMEs) and large enterprises.

Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report’s scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry’s growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers’ viewpoint and the final consumer’s. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Includes:

31 data tables and 21 additional tables

An overview of the global market for the Internet of Behaviors (IoB)

Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028

Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace

Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region

Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB

Analysis of ESG developments

Discussions of patents, mergers and acquisitions (M&A) and venture funding

Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Table of Contents

109 Pages
Chapter 1 Introduction
Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Methodology
Information Sources
Geographic Breakdown
Segmentation Breakdown
Chapter 2 Summary and Highlights
Market Outlook
Market Highlights
Chapter 3 Market Overview
Overview
Key Aspects of the Internet of Behavior Technologies
Data Collection from Devices and Sensors
Data Processing and Analysis
Data Integration and Behavioral Insights
Personalization
History of the Internet of Behavior
Macroeconomic Factors Impacting the Market
Economic Growth and Post-Pandemic Impact on the Market
Porter’s Five Forces Analysis
Regulatory Implications
Chapter 4 Market Dynamics
Overview
Market Drivers
Rising Number of the Internet of Things Devices
Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
Market Challenges
Regulatory Compliance, Data Ownership and Control
Data Privacy and Cybersecurity Issues
Market Opportunities
Increasing Demand for Personalized Marketing and Advertising
Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making
Chapter 5 Emerging Technologies and Developments
Overview
Key Emerging Trends and Technologies in the Internet of Behavior
Big Data Analytics
Artificial Intelligence and Machine Learning
Edge Computing
Internet of Things
Digital Twin
Developments in Internet of Behavior
Chapter 6 Market Breakdown by Application
Overview
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
Others
Chapter 7 Market Breakdown by End-User Industry
Overview
BFSI
Healthcare
Telecom and IT
Media and Entertainment
Tourism and Travel
Retail and E-commerce
Others
Education
Utility
Food and Beverage
Government
Chapter 8 Market Breakdown by Enterprise Size
Introduction
Small and Medium Enterprises
Large Enterprises
Chapter 9 Market Breakdown by Region
Overview
North American Market Outlook
European Market Outlook
Asia-Pacific Market Outlook
Rest of the World Market Outlook
South America
Middle East and Africa
Chapter 10 Sustainability: An ESG Perspective
Overview
Key ESG Issues in the Internet of Behavior Market
Carbon Footprint
Privacy and Data Security
Ethical Use of Data
ESG Performance in the Internet of Behavior Market
Case Study
Environmental Impact
Equitable and Social Impact
Ethical and Governance Impact
Concluding Remarks from BCC Research
Chapter 11 Competitive Intelligence
Overview
Vendor Landscape
Recent Developments
Chapter 12 Company Profiles
ALTERYX INC.
AMAZON.COM INC.
ASSETFLOOW
AWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.
COGNITIVESCALE
COVEO SOLUTIONS INC.
IBM CORP.
MASTERCARD INC.
MICROSOFT CORP.
NICE LTD.
OPENTEXT CORP.
POPULI INC.
RIVERBED TECHNOLOGY LLC.
ROVE
SALESFORCE INC.
SWEET ANALYTICS LTD.
TRACEABLE INC.
Chapter 13 Appendix: Acronyms

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