Women's Razor Market - Global Outlook and Forecast 2019-2024

Women's Razor Market - Global Outlook and Forecast 2019-2024

The global women’s razor market is expected to grow at a CAGR of around 4% during 2018–2024.

The initiation of gender-neutral concept in beauty products, the introduction of portable razors, the arrival of green technology (razors), the emergence of brands that have jumped on inclusivity and diversity bandwagon are expected to contribute in the growth of the women’s razor market during the forecast period. Further, as more consumers are beginning to choose brands with a green vein and philanthropic endeavors, marketing initiatives and brand habits are expected to shift toward eco-friendly products. Vendors are following sustainability practices to drive sales and motivating consumers to go green, which is likely to fuel the women’s razor market in the coming years. Preserve, a company, introduced environment-friendly triple razor system handles for razors that are 100% recycled from no.5 (polypropylene plastics) obtained from former yogurt cups.

This research report on the women’s razor market offers covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by products (cartridge razors, disposable razors, safety razors, and straight razors), channels (offline and online), usage (facial and body), blades (carbon steel and stainless steel), and geography (North America, Latin America, Europe, APAC, and MEA).

The study considers the present scenario of the women’s razor market and its market dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. It covers both the demand and supply aspect of the market. The study profiles and examines leading companies and other prominent companies operating in the women’s razor market.

Women’s Razor Market: Segmentation

This market research report includes detailed market segmentation by product, channel, usage, blade, and geography. Increased updates, which include the use of gel strips and the growing number of blades in cartridge razors, are boosting the market share. Changing shopping behaviors and the increased competition from other hair removal agents is expected to influence the segment in the coming years. The rise of aromatherapy in the shaving industry is expected to affect the market share of the segment in the future. The disposable segment is expected to grow at a CAGR of 3.48% during the forecast period. The spurt in the middle-class population has driven the demand for low-priced products in developing countries, including disposable razors. The safety razor segment is expected to witness the fastest CAGR during the forecast period. The uptake of safety razors has been growing due to their high durability and the image of being “green.”

The offline distribution channel segment has the largest share in the women’s razor market and is dominated by large global shaving companies. Vendors rely on the lock-in retention strategy to spur sales of blades. Further, the women’s razor marker is witnessing growing partnerships among retailers that are looking to leverage the foot traffic in the digital era and are ready to put brands that are popular within certain subcultures on a pedestal. The online segment is expected to observe promising growth during the forecast period.

The transformation of hair removal practice from an “optional beauty” activity to a “necessary hygiene” exercise has majorly contributed to the growth of the body razors segment. The body razors segment captured the highest market share in 2018 and is expected to continue its dominance during the forecast period. The increasing prevalence of polycystic ovary syndrome, which leads to excessive hair growth on the face, is contributing to the growth of facial razors. The popularity of dermaplaning, a face shaving procedure to remove facial hair and exfoliate the skin mechanically, is expected to increase the demand for facial razors.

Vendors have largely diversified their blades offerings by adding coatings that reinforce the blade’s basis specific shave characteristics. They are continually upgrading their blade offerings and are launching eco-friendly razors and body hair products to capitalize on the growing movement to “re-right” rules regarding hair on the skin. Stainless steel razors and carbon steel razors are the two major types of blades. The stainless-steel razors segment dominated the market in 2018 and is likely to maintain its dominance over the market during the forecast period. The carbon steel razors segment is expected to witness steady growth during the forecast period. While a vast majority of vendors are involved in the manufacturing of stainless steel razors, innovative manufacturers such as Dovo still rely on carbon steel razors.

Market Segmentation by Products

  • Cartridge Razors
  • Disposable Razors
  • Safety Razors
  • Straight Razors
Market Segmentation by Channels
  • Offline
  • Online
Market Segmentation by Usage
  • Facial
  • Body
Market Segmentation by Blades
  • Carbon Steel
  • Stainless Steel
Women’s Razor Market: Geography

North America has the largest market share in the women’s razor market as the practice of hair removal is a common exercise. Shaving has heavily been preferred with almost two-thirds of the women going all clean in North America. In Europe, the demand for women razors stands in contrast to North America. A majority of the European market do not “wet shave,” and a large proportion of the women population does not go hair-free on their legs and underarms. However, the practice of hair removal in Europe varies from country to country. Driven by a highly active economy, the APAC region is characterized by rising incomes and an expanding middle class. Refillable and disposable razors are likely to gain profits in the region. Korea and Australia are emerging as major profitable markets for razors. Further, in Saudi Arabia, an increasing number of working women and a budding social life have driven the use of razors. Medical shops are emerging as the most significant revenue drivers for the women’s razor market in the MEA region.

Market Segmentation by Geography
  • North America
  • US
  • Canada
  • Latin America
  • Brazil
  • Mexico
  • MEA
  • South Africa
  • UAE
  • Europe
  • UK
  • France
  • Germany
  • APAC
  • China
  • India
  • Japan
Key Vendor Analysis

The women’s razor market is heavily concentrated. Vendors are designing the razors that suit the movement through the contours of the woman’s body and make it easy to shave hard-to-reach places. The industry is ripe for disruption. There are not many motivating factors for improving the shaving experience because the product in its most basic form does its job well. However, coming up with new product lines, business models, or patented features has become an effective strategy to develop a competitive edge. Therefore, from on-demand services to environment-friendly products, a range of new companies are trying to change the face of the market.

Key Vendors
  • BIC
  • Edgewell
  • P&G
  • Harry’s
Other Prominent Vendors
  • All Girls Shave Club
  • Edgewell
  • Angel Shave Club
  • Billie
  • Cavallix
  • Dorco
  • Edwin Jagger
  • Feather
  • FFS
  • Grüum
  • Kai
  • Kaili
  • Oscar Razor
  • Oui Shave
  • Parker Safety Razor
  • Preserve
  • Pure Silk
  • ShaveMOB
  • Sphynx
  • Super-Max
Key Market Insights

The report provides the following insights into the women’s razor market for the forecast period 2019–2024.
  • Offers market sizing and growth prospects of the women’s razor market for the forecast period 2019–2024.
  • Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the women’s razor market.
  • Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of market segments and the regional outlook of the women’s razor market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in women’s razor market.

1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Product
4.4.2 Market Segmentation by Channel
4.4.3 Market Segmentation by Usage
4.4.4 Market Segmentation by Blade
4.4.5 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 State Of The Global Economy
7.2.1 Economic Profile
7.3 Women’s Shaving Market: An Overview
7.3.1 The Science
7.3.2 Business Model
7.3.3 Consumer Behavior
7.3.4 Shaving + Body Care
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Shaving – A Self-care Ritual
8.1.2 Growing Practice of Grooming
8.1.3 Higher Population of Working Women
8.1.4 Emergence of DTC Brands & Netflix-style Services
8.2 Market Growth Restraints
8.2.1 Sticker Shock + Pink Tax
8.2.2 Growing Normalization of Body Hair
8.2.3 Players Barely Move the Needle
8.2.4 Prevalence of High Dissatisfaction
8.3 Market Opportunities & Trends
8.3.1 Brands Jump onto Inclusivity & Diversity Bandwagon
8.3.2 The Genderless Movement
8.3.3 Portability – A New Focus
8.3.4 Going Green and Clean
9 Global Women’s Razor Market
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By Product
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Cartridge Razors
10.3.1 Market Size & Forecast
10.4 Disposable Razors
10.4.1 Market Size & Forecast
10.5 Safety Razors
10.5.1 Market Size & Forecast
10.6 Straight Razors
10.6.1 Market Size & Forecast
11 By Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Offline
11.3.1 Market Size & Forecast
11.4 Online
11.4.1 Market Size & Forecast
12 By Usage
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Body Razors
12.3.1 Market Size & Forecast
12.4 Facial Razors
12.4.1 Market Size & Forecast
13 By Blade
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Stainless Steel Razors
13.3.1 Market Size & Forecast
13.4 Carbon Steel Razors
13.4.1 Market Size & Forecast
14 By Geography
14.1 Market Snapshot & Growth Engine
14.2 Overview
15 North America
15.1 Market Size & Forecast
15.2 Key Countries
15.2.1 US: Market Size & Forecast
15.2.2 Canada: Market Size & Forecast
16 Europe
16.1 Market Size & Forecast
16.2 Key Countries
16.2.1 UK: Market Size & Forecast
16.2.2 France: Market Size & Forecast
16.2.3 Germany: Market Size & Forecast
17.1 Market Size & Forecast
17.2 Key Countries
17.2.1 China: Market Size & Forecast
17.2.2 India: Market Size & Forecast
17.2.3 Japan: Market Size & Forecast
18 Middle-East & Africa
18.1 Market Size & Forecast
18.2 Key Countries
18.2.1 South Africa: Market Size & Forecast
18.2.2 UAE: Market Size & Forecast
19 Latin America
19.1 Market Size & Forecast
19.2 Key Countries
19.2.1 Brazil: Market Size & Forecast
19.2.2 Mexico: Market Size & Forecast
20 Competitive Landscape
20.1 Competition Overview
21 Market Vendor Analysis
21.1 Market Ranking Analysis
22 Key Company Profiles
22.1 Bic
22.1.1 Business Overview
22.1.2 Major Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.1.5 Key Opportunities
22.2 Edgewell
22.2.1 Business Overview
22.2.2 Major Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.2.5 Key Opportunities
22.3 P&G
22.3.1 Business Overview
22.3.2 Major Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.3.5 Key Opportunities
22.4 Harry’s
22.4.1 Business Overview
22.4.2 Major Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.4.5 Key Opportunities
23 Other Prominent Vendors
23.1 All Girls Shave Club
23.1.1 Business Overview
23.1.2 Product Offerings
23.1.3 Key Strengths
23.1.4 Key Strategies
23.2 Angel Shave Club
23.2.1 Business Overview
23.2.2 Product Offerings
23.2.3 Key Strengths
23.2.4 Key Strategies
23.3 Billie
23.3.1 Business Overview
23.3.2 Product Offerings
23.3.3 Key Strengths
23.3.4 Key Strategies
23.4 Cavallix
23.4.1 Business Overview
23.4.2 Product Offerings
23.4.3 Key Strengths
23.4.4 Key Strategies
23.5 Dorco
23.5.1 Business Overview
23.5.2 Product Offerings
23.5.3 Key Strengths
23.5.4 Key Strategies
23.6 Edwin Jagger
23.6.1 Business Overview
23.6.2 Product Offerings
23.6.3 Key Strengths
23.6.4 Key Strategies
23.7 Feather
23.7.1 Business Overview
23.7.2 Product Offerings
23.7.3 Key Strengths
23.7.4 Key Strategies
23.8 FFS
23.8.1 Business Overview
23.8.2 Product Offerings
23.8.3 Key Strengths
23.8.4 Key Strategies
23.9 grüum
23.9.1 Business Overview
23.9.2 Product Offerings
23.9.3 Key Strengths
23.9.4 Key Strategies
23.10 Kai
23.10.1 Business Overview
23.10.2 Product Offerings
23.10.3 Key Strengths
23.10.4 Key Strategies
23.11 Kaili
23.11.1 Business Overview
23.11.2 Product Offerings
23.11.3 Key Strengths
23.11.4 Key Strategies
23.12 Oscar Razor
23.12.1 Business Overview
23.12.2 Product Offerings
23.12.3 Key Strengths
23.12.4 Key Strategies
23.13 Oui Shave
23.13.1 Business Overview
23.13.2 Product and Service Offerings
23.13.3 Key Strengths
23.13.4 Key Strategies
23.14 Parker Safety Razor
23.14.1 Business Overview
23.14.2 Product Offerings
23.14.3 Key Strengths
23.14.4 Key Strategies
23.15 Preserve
23.15.1 Business Overview
23.15.2 Product Offerings
23.15.3 Key Strengths
23.15.4 Key Strategies
23.16 Pure Silk
23.16.1 Business Overview
23.16.2 Product Offerings
23.16.3 Key Strengths
23.16.4 Key Strategies
23.17 ShaveMOB
23.17.1 Business Overview
23.17.2 Product Offerings
23.17.3 Key Strengths
23.17.4 Key Strategies
23.18 Sphynx
23.18.1 Business Overview
23.18.2 Product Offerings
23.18.3 Key Strengths
23.18.4 Key Strategies
23.19 Super-Max
23.19.1 Business Overview
23.19.2 Product Offerings
23.19.3 Key Strengths
23.19.4 Key Strategies
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations
24.3 Quantitative Summary
24.3.1 Market by Product
24.3.2 Market by Distribution Channel
24.3.3 Market by Usage
24.3.4 Market by Blade
24.3.5 Market by Geography
25 Appendix
25.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Global Women’s Razor Market
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Pulse of Women’s Razor Market
Exhibit 4 Global GDP Growth 2017 (annual % change)
Exhibit 5 Gross Adjusted Household Disposable Income Per Capita of OECD Countries in 2017 ($)
Exhibit 6 Traditional Business Model
Exhibit 7 Emerging Business Model
Exhibit 8 Impact of Shaving – A Self-care Ritual
Exhibit 9 Self-care Statistics Globally 2018
Exhibit 10 Impact of Growing Practice of Grooming
Exhibit 11 Workplace Dress Code Statistics 2018
Exhibit 12 Impact of Higher Population of Working Women
Exhibit 13 Percentage of Women in Labor Force 2012–2018
Exhibit 14 Impact of Emergence of DTC Brands & Netflix-style Services
Exhibit 15 Impact of Sticker Shock + Pink Tax
Exhibit 16 Women’s and Men’s Shaving Product Price Comparison 2018
Exhibit 17 Impact of Growing Normalization of Body Hair
Exhibit 18 Impact of Players Barely Move the Needle
Exhibit 19 Impact of Prevalence of High Dissatisfaction
Exhibit 20 Impact of Brands Jump onto Inclusivity & Diversity Bandwagon
Exhibit 21 Impact of the Genderless Movement
Exhibit 22 Impact of Portability – A New Focus
Exhibit 23 Impact of Going Green and Clean
Exhibit 24 Statistics on Disposable Razors & Cartridges and Their Environmental Impact
Exhibit 25 Global Women’s Razor Market 2018–2024 ($ million)
Exhibit 26 Five Forces Analysis 2018
Exhibit 27 Incremental Growth by Product 2018−2024
Exhibit 28 Global Women’s Razor Market by Product 2018−2024 ($ million)
Exhibit 29 Global Women’s Razor Market by Product 2018 & 2024
Exhibit 30 Global Women’s Razor Market - Comparison by Product 2018−2024
Exhibit 31 Global Women’s Cartridge Razors Market 2018−2024 ($ million)
Exhibit 32 Global Women’s Disposable Razor Market 2018−2024 ($ million)
Exhibit 33 Global Women’s Safety Razor Market 2018−2024 ($ million)
Exhibit 34 Global Women’s Straight Razor Market 2018−2024 ($ million)
Exhibit 35 Incremental Growth by Channel 2018−2024
Exhibit 36 Global Women’s Razor Market by Channel ($ million)
Exhibit 37 Global Women’s Razor Market by Channel 2018 & 2024
Exhibit 38 Global Offline Women’s Razor Market 2018–2024 ($ million)
Exhibit 39 Global Online Women’s Razor Market 2018–2024 ($ million)
Exhibit 40 Incremental Growth by Usage 2018–2024
Exhibit 41 Global Women’s Razor Market by Usage ($ million)
Exhibit 42 Global Women’s Razor Market by Usage 2018 and 2024
Exhibit 43 Global Women’s Razor Market - Growth Comparison by Usage 2018–2024
Exhibit 44 Global Women’s Body Razor Market 2018–2024 ($ million)
Exhibit 45 Global Women’s Facial Razor Market 2018–2024 ($ million)
Exhibit 46 Incremental Growth by Blade 2018–2024
Exhibit 47 Global Women’s Razor Market by Blade ($ million)
Exhibit 48 Global Women’s Razor Market by Blade 2018 and 2024
Exhibit 49 Global Stainless Steel Women’s Razor Market 2018–2024 ($ million)
Exhibit 50 Global Carbon Steel Women’s Razor Market 2018–2024 ($ million)
Exhibit 51 Incremental Growth by Region 2018–2024
Exhibit 52 Global Women’s Razor Market by Geography ($ million)
Exhibit 53 Global Women’s Razor Market by Geography 2018
Exhibit 54 Global Women’s Razor Market by Geography 2024
Exhibit 55 Women’s Razor Market in North America 2018–2024 ($ million)
Exhibit 56 Incremental Growth in North America 2018–2024
Exhibit 57 Women’s Razor Market in US 2018–2024 ($ million)
Exhibit 58 US Hair Removal Statistics 2018
Exhibit 59 Women’s Razor Market in Canada 2018–2024 ($ million)
Exhibit 60 Statistics on Hair Removal Motivations 2018
Exhibit 61 Women’s Razor Market in Europe 2018–2024 ($ million)
Exhibit 62 Incremental Growth in Europe 2018–2024
Exhibit 63 Women’s Razor Market in UK 2018–2024 ($ million)
Exhibit 64 Women’s Razor Market in France 2018–2024 ($ million)
Exhibit 65 Women’s Razor Market in Germany 2018–2024 ($ million)
Exhibit 66 Women’s Razor Market in APAC 2018–2024 ($ million)
Exhibit 67 Incremental Growth in APAC 2018–2024
Exhibit 68 Women’s Razor Market in China 2018–2024 ($ million)
Exhibit 69 Women’s Razor Market in India 2018–2024 ($ million)
Exhibit 70 Women’s Razor Market in Japan 2018–2024 ($ million)
Exhibit 71 Women’s Razor Market in MEA 2018–2024 ($ million)
Exhibit 72 Incremental Growth in MEA 2018–2024
Exhibit 73 Women’s Razor Market in South Africa 2018–2024 ($ million)
Exhibit 74 Women’s Razor Market in UAE 2018–2024 ($ million)
Exhibit 75 Women’s Razor Market in Latin America 2018–2024 ($ million)
Exhibit 76 Incremental Growth in Latin America 2018–2024
Exhibit 77 Women’s Razor Market in Brazil 2018–2024 ($ million)
Exhibit 78 Women’s Razor Market in Mexico 2018–2024 ($ million)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 DTC Brand Offerings 2018
Table 4 Cartridge Razor versus Safety Razors: Cost Comparison
Table 5 Market Ranking Analysis 2018
Table 6 Bic: Product Offerings
Table 7 Edgewell: Product Offerings
Table 8 P&G: Product Offerings
Table 9 Harry’s: Product Offerings
Table 10 Global Women’s Razor Market by Product ($ million)
Table 11 Global Women’s Razor Market by Product (%)
Table 12 Global Women’s Razor Market by Channel ($ million)
Table 13 Global Women’s Razor Market by Channel (%)
Table 14 Global Women’s Razor Market by Usage ($ million)
Table 15 Global Women’s Razor Market by Usage (%)
Table 16 Global Women’s Razor Market by Blade ($ million)
Table 17 Global Women’s Razor Market by Blade (%)
Table 18 Global Women’s Razor Market by Geography ($ million)
Table 19 Global Women’s Razor Market by Geography (%)

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