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Smart Home Hub Market - Global Outlook and Forecast 2017 - 2022

Smart Home Hub Market - Global Outlook and Forecast 2017 - 2022

The global smart home hub market is expected to cross 3.9 million units, growing at a CAGR of 5.4% during the forecast period 2016−2022. Increased penetration of broadband and internet and the high adoption of smart homes are the primary factors that are driving the growth of the market. North America is expected to remain the largest segment, whereas the low penetration of smart home hub in APAC and RoW will affect the market growth.

Report Timeline
Historic Year: 2014−2015
Base Year: 2016
Forecast Year: 2017−2022

Major Vendors included in the report are as following:
Flex (Wink Labs)
LG Electronics
Samsung

Other prominent vendors included in the report are Alphabet, Apple, Control4, Cozify, Invoxia, Logitech International, Lowe’s (Iris), Lutron Electronics, SmartBeings, Smartlabs (Insteon), Vera Control, Vivint, Zipato (Tri plus grupa).

Scope of the Report

The report considers the present scenario of the global smart home hub market and its strategic assessment for the period 2017–2022. It includes a detailed study of growth drivers, trends, and restraints. The report also profiles the leading vendors in the market and other key vendors.
The market size includes the sale of smart home hubs used by individuals for the home purpose only. It excludes the revenue generated from the sale of smart voice-assistant speakers. The report differentiates smart hubs from smart voice-assistant speakers on the basis that smart hubs are compatible with a wide range of smart things as well as smartlight bulbs, switches, plugs, and outlets. Samsung SmartThings, LG SmartThinQ and Hub Robot, Wink Hub, and Vivint Hub are a few examples.
It provides the analysis of key segments of the market by distribution channel, geography, country, and vendors. It provides a comprehensive analysis of the revenue from the following segments:

Type
Rule-based
AI-integrated

Distribution Channels
Retail stores
o Mass market players
o Electronic stores
Online stores

Geography
APAC
Europe
North America
RoW
The report also includes a detailed study of major trends, drivers, and restraints for each region.

Smart home hub is a network device. They act as a place of convergence where data and information arrive from one or several devices and is forwarded in one or more directions. A smart home hub has a built-in switch to maintain the information that decides where the data is forwarded and the way it is being forwarded. These devices are controlled by end-users using a connected home application. Support for automation software such as “If This Then That” (IFTTT) is also included in some devices. This allows end-users to create chains of simple conditional statements. Many vendors sell smart home hubs as components in connected home kits.

The global smart home hub market is expected to cross 3.9 million units, growing at a CAGR of 5.4% during the forecast period 2016-2022. The increase in per capita income and the number of dual-income households constitute the basis of increasing spending on innovative devices such as smart home hub. Apart from an increasing demand from developed markets, factors such as the integration of voice-assistance technology in household appliances and enhanced marketing and visibility of these products online have contributed to the growth of the market.

The report provides a holistic view of the global smart home hub market, the companies involved in the market, and the factors driving its growth. The report also provides information on some of the latest trends that have started to surface and are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further the report also provides complete value chain analysis of the global point of sale terminal market.

Smart Home Hub Market Dynamics
Increasing investment on IoT by vendors and rising push for digital economy to drive the global market.

Increasing number of connected devices in households, growing popularity of voice-first technology, increasing investment on IoT by vendors and rising push for digital economy in developing economies are the latest trends that the market is going to foresee. These emerging trends are going to boost the market during the forecast period. The report outlines and describes major trends, growth drivers, and restraint of the market.

Increased instances of voice searches, high penetration of broadband and internet connections, and high adoption of smart or connected homes are among the major factors providing the momentum for the growth of the market.

The online channel dominated the smart home hub market in North America compared to retail channels in 2016. However, retail sales would increase significantly during the forecast period due to increasing shelf-presence of these devices in retail stores such as Walmart, Target, and Best Buy.

Smart Home Hub Market: Geographical Analysis
North America is likely to witness the sale of 1.66 million units in 2022

This report considers five major regions: APAC, Europe, MEA, North America, and Latin America.

An increase in annual savings of end-users and their enhanced spending sentiments because of the economic recovery has increased the demand for connected home hub in North America. The market in North America is likely to witness the sale of 1.66 million units in 2022. The US is the key country having a majority of market share in the region. The major reason for the growth in demand in Europe is the introduction of upgraded smart home hubs in the market by vendors. A high penetration of smart devices in the UK and Germany paves a significant market penetration opportunity for smart home hub.

Urbanization of developing countries in APAC is expected to bolster the demand. While China accounted for major market for smart home hubs in 2016, countries such as Japan, South Korea, and India are expected to witness increased demand due to improving the quality of life and increasing per capita disposable income in these countries during the forecast period.


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Distribution Channel
4.3.2 Market Segmentation by End-User
4.3.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Currency Conversion Rate
5.2 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Emergence of Virtual-Assistance Technology
7.2 Macroeconomic Factors Driving Market Growth
7.2.1 Per Capita GDP In Developing Markets
7.2.2 Dual-Income Households in Developed Markets
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Instances of Voice Searches
8.1.2 Penetration of Broadband and Internet Connections
8.1.3 Increased Adoption of Smart Homes
8.2 Impact of Market Growth Enablers
8.3 Impact of Market Growth Enablers on Geographies
8.4 Market Restraint
8.4.1 Threat of Substitute: Smart Voice-Assistant Speakers
8.4.2 Low Internet Penetration in Developing Economies
8.4.3 Security Issues and Ethical Concerns
8.5 Impact of Market Restraints
8.6 Impact of Market Restraints on Geographies
8.7 Market Opportunities & Trends
8.7.1 Increasing Number of Connected Devices In Households
8.7.2 Increasing Popularity of Voice-First Technology
8.7.3 Increasing Investment on Iot By Vendors
8.7.4 Growing Push for Digital Economy in Developing Economies
8.8 Impact of Market Opportunities & Trends
8.9 Impact of Market Opportunities & Trends on Geographies
8.10 Sensitivity Analysis of Key Market Trends
9 Value Chain Analysis
9.1 Overview
9.1.1 Raw Materials
9.1.2 Manufacturers
9.1.3 Distributors/Dealers
9.1.4 Retailers
9.1.5 End-User
10 Smart Homes Overview
10.1 Introduction
10.2 IoT Specialized Network
10.2.1 Bluetooth
10.2.2 Zigbee
10.2.3 Z-Wave
10.2.4 Thread
10.2.5 Wi-Fi
10.2.6 Cellular
10.3 Opportunities in Connected Living Market
10.4 Market Development
10.5 Smart Device Ownership in Developed Countries
10.6 Smart Home Market by Key Country
10.6.1 US
10.6.2 UK
10.6.3 Germany
10.6.4 France
10.6.5 Italy
10.6.6 China
10.6.7 Other Prominent Countries
11 Global Smart Home Hub Market
11.1 Market Size And Forecast 2014-2015
11.2 Market Size And Forecast 2016−2022
11.3 Porter’s Five Forces Analysis
11.3.1 Threat Of New Entrants
11.3.2 Bargaining Power Of Suppliers
11.3.3 Bargaining Power Of Buyers
11.3.4 Threat Of Substitutes
11.3.5 Competitive Rivalry
12 Smart Home Hub Market By Distribution Channels
12.1 Market Overview
12.1.1 Manufacture, Production, And Distribution
12.1.2 Distribution Through Retail Stores
12.1.3 Distribution Through Online Websites
13 Smart Home Hub Market by Geography
13.1 Market Overview
14 North America: Smart Home Hub Market
14.1 Historical Market Size 2014−2015
14.2 Market Size and Forecast 2016−2022
14.3 Key Countries
14.4 Leading Trend, Enablers, And Restraint
15 Europe: Smart Home Hub Market
15.1 Historical Market Size 2014−2015
15.2 Market Size and Forecast 2016−2022
15.3 Key Countries
15.4 Leading Trend, Enablers, And Restraint
16 APAC: Smart Home Hub Market
16.1 Historical Market Size 2014−2015
16.2 Market Size and Forecast 2016−2022
16.3 Key Countries
16.4 Leading Trend, Enablers, And Restraint
17 RoW: Smart Home Hub Market
17.1 Historical Market Size 2014−2015
17.2 Market Size and Forecast 2016−2022
17.3 Key Countries
17.4 Leading Trend, Enablers, And Restraint
18 Competitive Landscape
18.1 Competition Overview
18.2 Market Ranking Analysis
18.3 Market Structure And Mapping Of Competition
18.3.1 Herfindahl-Hirschman Index
19 Key Company Profiles
19.1 Flex (Wink Labs)
19.1.1 Business Overview
19.1.2 Flex (Wink Labs) In Smart Home Hub Market
19.1.3 Major Product Offerings
19.1.4 Key Strategies
19.1.5 Key Strengths
19.1.6 Key Opportunities
19.2 LG Electronics
19.2.1 Business Overview
19.2.2 LG Electronics In Smart Home Hub Market
19.2.3 Major Product Offerings
19.2.4 Key Strategies
19.2.5 Key Strengths
19.2.6 Key Opportunities
19.3 Samsung Electronics
19.3.1 Business Overview
19.3.2 Samsung Electronics In Smart Home Hub Market
19.3.3 Major Product Offerings
19.3.4 Key Strategies
19.3.5 Key Strengths
19.3.6 Key Opportunities
20 Other Prominent Companies
20.1 Alphabet
20.1.1 Business Overview
20.1.2 Product Offering
20.1.3 Strategy
20.1.4 Strength
20.2 Apple
20.2.1 Business Overview
20.2.2 Product Offering
20.2.3 Strategy
20.2.4 Strength
20.3 Control4
20.3.1 Business Overview
20.3.2 Product Offering
20.3.3 Strategy
20.3.4 Strength
20.4 Cozify
20.4.1 Business Overview
20.4.2 Product Offering
20.4.3 Strategy
20.4.4 Strength
20.5 Icontrol Networks
20.5.1 Business Overview
20.5.2 Product Offering
20.5.3 Strategy
20.5.4 Strength
20.6 Invoxia
20.6.1 Overview
20.6.2 Product Offering
20.6.3 Strategy
20.6.4 Strength
20.7 Logitech International
20.7.1 Business Overview
20.7.2 Product Offering
20.7.3 Strategy
20.7.4 Strength
20.8 Lowe’s (Iris)
20.8.1 Business Overview
20.8.2 Product Offering
20.8.3 Strategy
20.8.4 Strength
20.9 Lutron Electronics
20.9.1 Business Overview
20.9.2 Product Offering
20.9.3 Strategy
20.9.4 Strength
20.1 SmartBeings
20.10.1 Business Overview
20.10.2 Product Offering
20.10.3 Strategy
20.10.4 Strength
20.11 Smartlabs (Insteon)
20.11.1 Business Overview
20.11.2 Product Offering
20.11.3 Strategy
20.11.4 Strength
20.12 Vera Control
20.12.1 Business Overview
20.12.2 Product Offering
20.12.3 Strategy
20.12.4 Strength
20.13 Vivint
20.13.1 Business Overview
20.13.2 Product Offering
20.13.3 Strategy
20.13.4 Strength
20.14 Zipato (Tri Plus Grupa)
20.14.1 Business Overview
20.14.2 Product Offering
20.14.3 Strategy
20.14.4 Strength
21 Report Summary
21.1 Key Takeaways
21.2 Strategic Recommendations
21.3 Qualitative Summary of Global Smart Home Hub Market
21.4 Quantitative Summary of Global Smart Home Hub Market
22 Appendix
22.1 List of Abbreviations
List of Exhibits
Exhibit 2 Segmentation of Smart Home Hub Market
Exhibit 3 Market Size Calculation Approach
Exhibit 4 Dual-income Households in US
Exhibit 5 Primary Reason for Using Voice Assistants and Voice Searches in US 2016
Exhibit 6 Primary Place of Voice Usage by US Nationals 2016
Exhibit 7 Voice Query on Hound Application in US by Major Categories
Exhibit 8 Total Fixed Broadband Subscriptions by Various Countries as of June 2016 (million)
Exhibit 9 Total Mobile Broadband Subscriptions by Select Countries as of June 2016 (million)
Exhibit 10 Number of Smart Homes North America and Europe (million units)
Exhibit 11 Global Smart Voice-assistant Speaker Market by Historical Data
Exhibit 12 Internet Penetration March 2017
Exhibit 13 Smart Home Device Market in US (million units)
Exhibit 14 Google Trends for Voice Searches June 2008–March 2017
Exhibit 15 Increasing Share of Voice Searches by Timeline
Exhibit 16 Economic Impact of IoT in Various Settings by 2025 (impact in $ trillion)
Exhibit 17 Expected Contribution of Mobile Internet and IoT in GDP Growth in APAC by 2025
Exhibit 18 Sensitivity Analysis of Key Market Trends 2016–2022
Exhibit 19 Value Chain Analysis of Smart Home Hub 2016
Exhibit 20 A Schematic Diagram of Smart Home Ecosystem
Exhibit 21 Key Vendors in Smart and Connected Markets 2016
Exhibit 22 Vendor Mapping in Smart and Connected Markets 2016
Exhibit 23 Number of Smart Device Ownership in Developed Countries 2016
Exhibit 24 Smart Home Market in US ($ billion)
Exhibit 25 Smart Home Market in UK ($ billion)
Exhibit 26 Smart Home Market in Germany ($ billion)
Exhibit 27 Smart Home Market in France ($ billion)
Exhibit 28 Smart Home Market in Italy ($ billion)
Exhibit 29 Smart Home Market in China ($ billion)
Exhibit 30 Global Smart Home Hub Market by Historical Data
Exhibit 31 Global Smart Home Hub Market (thousand units)
Exhibit 32 End-user of Voice Search by Age Category October 2016–March 2017
Exhibit 33 Global Smart Home Hub Market ($ million)
Exhibit 34 Smart Home Hub Vs. Smart Voice-assistant Speaker CAGR Comparison (2016-2022)
Exhibit 35 ASP of Smart Home Hubs ($)
Exhibit 36 Global Urban and Rural Human Population (million)
Exhibit 37 Women Workforce in Japan
Exhibit 38 Penetration of Smartphones in North America, Western Europe, and APAC
Exhibit 39 Increasing Influence of Internet on Buyers’ Purchasing Behavior (%)
Exhibit 40 Five Forces Analysis 2016
Exhibit 41 Global Smart Home Hub Market by Distribution Channels
Exhibit 42 Distribution Flow of Smart Home Hubs
Exhibit 43 Global Smart Home Hub Market by Distribution Channels 2016
Exhibit 44 Market Share of Various Regions in Global Smart Home Hub Market
Exhibit 45 CAGR Comparison of Key Geographies
Exhibit 46 Smart Home Hub Market in North America by Historical Data
Exhibit 47 Annual Saving Ratio of US
Exhibit 48 Smart Home Hub Market in North America (thousand units)
Exhibit 49 Change in US GDP Growth Rate
Exhibit 50 Smart Home Hub Market in North America ($ million)
Exhibit 51 Smart Home Hub Market in North America by Key Country 2016
Exhibit 52 Smart Home Hub Market in Europe by Historical Data
Exhibit 53 Smart Home Hub Market in Europe (thousand units)
Exhibit 54 Changes in Per Capita Disposable Income in EU-28 Countries
Exhibit 55 Annual Saving Ratio of Western European Countries
Exhibit 56 Change in Annual Household Disposable Income in Europe (%)
Exhibit 57 Smart Home Hub Market in Europe ($ million)
Exhibit 58 Smart Home Hub Market in Europe by Key Countries (Unit Shipment) 2016
Exhibit 59 Smart Home Hub Market in APAC by Historical Data
Exhibit 60 Smart Home Hub Market in APAC (thousand units)
Exhibit 61 China, India, and South Korea Gross Domestic Saving Percentage
Exhibit 62 Increase in Urban Population in APAC (Overall Population %)
Exhibit 63 Smart Home Hub Market in APAC ($ million)
Exhibit 64 Comparison of Southeast Asian Countries with Income Brackets
Exhibit 65 Urban Households in China: Income Breakup
Exhibit 66 Smart Home Hub Market in RoW by Historical Data
Exhibit 67 Smart Home Hub Market in RoW (thousand units)
Exhibit 68 Smart Home Hub Market in RoW ($ million)
Exhibit 69 Overview of Market Concentration in Various Geographies 2016
List of Tables
Table 1 Products Considered for Market Size Estimation
Table 2 Key Geographies Definition
Table 3 Key Caveats
Table 4 Currency Conversion Rate
Table 5 Several Virtual Assistants in Market (May 2017)
Table 6 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Table 7 YOY Impact of Market Growth Enablers
Table 8 Impact of Market Growth Enablers on Geographies
Table 9 Average Internet Speed in Select APAC Countries 2016
Table 10 YOY Impact of Market Restraints
Table 11 Impact of Market Restraints on Geographies
Table 12 Average IoT Expenditure by Various Industries 2015 (overall % of revenue)
Table 13 Digitization Plans of Select Countries in APAC
Table 14 YOY Impact of Market Opportunities & Trends
Table 15 Impact of Market Opportunities & Trends on Geographies
Table 16 Opportunities and Impact for Solution Providers in Connected Living Market 2016
Table 17 Key Market Development in Smart Home Market
Table 18 Smart Home Market in Key Countries
Table 19 Vendor Ranking – Global Smart Home Hub Market 2016
Table 20 Smart Hubs by Flex
Table 21 Smart Hubs by LG
Table 22 Smart Home Hubs by Samsung
Table 23 Qualitative Summary of Global Smart Home Hub Market
Table 24 Quantitative Summary of Global Smart Home Hub Market by Geography (thousand units)
Table 25 Quantitative Summary of Global Smart Home Hub Market by Geography( Unit Shipment) (%)
Table 26 Quantitative Summary of Global Smart Home Hub Market by Geography ($ million)
Table 27 Quantitative Summary of Global Smart Home Hub Market by Geography (Revenue) (%)

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