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US Floral Gifting Market - Industry Outlook and Forecast 2018-2023

US Floral Gifting Market - Industry Outlook and Forecast 2018-2023

This market research report on US floral gifting market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by platform (in-store, online, and mobile) and by occasion (personal gifting, wedding, self-gifting, corporate, and sympathy).

US Floral Gifting Market - Overview

The development of technology, innovation in the supply chain, and florist-led changes to stay relevant is augmenting the growth of the US floral gifting market. The new entrants are readapting business models that is resulting in a multifarious landscape in the market. The emergence of new rules that is transforming the business model in the market includes razor-sharp focus on waste, sourcing, design, and customer experience. The focus on establishing dedicated supply chains that enables direct-to-customer interaction will create new opportunities for leading vendors in the US market. This new form of distribution network will reduce the perils associated with quality, availability, delivery time, and ethics by removing the middle-men in the process. The trend of on-demand floral production is augmenting the demand in the market. The concept of farm-to-table is gaining immense popularity and strategic supervision that will lead to optimized production system reducing wastage will revolutionize the market. The prominent players are scaling their flexibility thereby, avoiding any upcoming pitfalls and expanding their resource network and organizing back-up specifically during holiday seasons to attract new consumers and gain a larger share in the US floral gifting market.

The range of innovations in the delivery model by eliminating retail stores and leveraging digital platforms to attract more consumers, will positively impact their purchasing decisions and drive sales in the market. The demand for bouquets that are made of cut flowers and DIY concepts will create new opportunities for leading vendors in the US market. The US floral gifting market is projected to reach revenues of approximately $16 billion by 2023, growing at a CAGR of around 6% during 2017-2023.

US Floral Gifting Market - Dynamics

The intensifying movement towards local flowers is propelling the growth of the US floral gifting market. The growing need for sustainability and shorter lead times is supporting the movement of growing and distributing flowers and bouquets native from the US farms. The growing number of initiatives encouraging floral vendors and suppliers to commit to balance out the labor equation and support the local communities will transform the US market. The consumers are also willing to pay a premium price for the flowers that are locally sourced from farms from in and around the US market. For most consumers, local translates to flowers that are produced within a 100-mile radius from where they are purchasing them. 14 US states currently grow flowers domestically and such measures will attribute to the growth and development of the US floral gifting market.

US Floral Gifting Market - Segmentation

This market research report includes a detailed segmentation of the market by platform and by occasion.

US Floral Gifting Market – By Platform

Studio florists in the in-store segment to gain traction in the US floral gifting market during forecast period

The US floral gifting market by platform is segmented into in-store, online, and mobile. The in-store segment dominated more than half of the total market share in 2017, growing at a CARG of approximately 5% during the forecast period. The emergence of studio florists is propelling the growth of this segment in the US market. Studio florists have consultations by appointments or fill orders daily and are the major suppliers of event florists, catering to weddings, and corporate events in the US market. Some of the florists in the market are expanding their services by offering flower arrangement classes and on-site workshops appealing those that are interested in DIY concepts. Mass-market retailers and supermarkets are finding their way into the floral market and progressing steady. The trend towards full-service operations among chain, independent supermarkets, and grocery or service wholesalers will revolutionize the US market. Supermarket chains are re-evaluating the system and contemplating starting their own operations for growing flowers to increase operational efficiency and implement cost savings. Additionally, vendors such as natural food stores, mega-retailer Sam’s Club, FTD-certified shops are offering products that have fair trade policies, sustainable, and organic bouquets to appeal to eco-conscious customers. Such strategies will augment the development of the US floral gifting market.

US Floral Gifting Market – By Occasion

Holiday gifting phenomenon to drive personal gifting segment in the US floral gifting market during forecast period

The occasion segment in the US floral gifting market is classified into personal gifting, wedding, self-gifting, corporate, and sympathy. The personal gifting segment occupied more than half of the market share in 2017, growing at a CAGR of approximately 7% during the forecast period. In the recent times, the trend of buying flowers for Mother’s Day has only seen an upward trajectory in the last decade among households with members ranging from 18-44. Increasing accessibility of florists through mobile apps and m-stores is contributing to the revenues in this segment in the US market. The top vendors are also offering special bouquets for different occasions to attract larger consumers and a larger share in the US market. For instance, Farmgirl Flowers offer all-peony arrangements for specific occasions. Baby boomers are the most lucrative when it comes to bouquets as they attach the values such as “thoughtful” to it. Such sentiments attached to flower gifting is augmenting the growth of this segment in the US floral gifting market.

Key Vendor Analysis

The US floral gifting market is fragmented, and the top three players attribute to the majority of the market share. The leading companies are utilizing catalog, online, mass market retail, wholesale, floral and gift retail channels as distribution channels to reach maximum number of consumers in the US market. Floral mass marketers that cater to consumers take orders via websites, mobile, and phone and the development of digital technology is expected to revolution the business models in the US market. The market is also witnessing the operation of floral wire services that use proprietary network communication systems through which orders are taken and passed through to the members of the floral network. Such service networks will boost revenues in the US floral gifting market during the forecast period.

The major vendors in the market are:

  • FTD Companies
  • 1-800-Flowers.com
  • Teleflora
  • From You Flowers
Other prominent vendors include Avas Flowers, BloomNation, Blooms Today, Farmgirl Flowers, Flora2000, Flowerbud.com, Flowerpetal.com, Just Flowers.com, KaBloom.com, Venus Et Fleur, The Bouqs, UrbanStems, Gotham Florist, and H Bloom.

Key market insights include

1. The analysis of US floral gifting market provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the US floral gifting market.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of US floral gifting market.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

The US floral gifting market is expected to reach values of around $16 billion by 2023, growing at an CAGR of more than 6% 2018–2023.

The US floral gifting market is driven by the growing demand for sustainable flowers and optimized production system which help to reduce wastage. The leading companies are also paying attention to the value that flowers are sought to fulfill across their target consumer groups and develop products and devise price points accordingly in the US floral gifting market. The market research report provides in-depth market analysis and segmental analysis of the market by platform, and occasion.

Base Year: 2017

Forecast Year: 2018–2023

The report considers the present scenario of the US floral gifting market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the US Floral Gifting Market
  • FTD Companies
  • Business Overview
  • Product Offerings
  • Key Strategies
  • Key Strengths
  • Key Opportunities
  • 1-800-Flowers.com
  • Teleflora
  • From You Flowers
Prominent Players in the US Floral Gifting Market
  • Avas Flowers
  • Business Overview
  • Product Offerings
  • Key Strategies
  • Key Strengths
  • BloomNation
  • Blooms Today
  • Farmgirl Flowers
  • Flora2000
  • Flowerbud.com
  • Flowerpetal.com
  • Just Flowers.com
  • KaBloom.com
  • Venus Et Fleur
  • The Bouqs
  • UrbanStems
  • Gotham Florist
  • H Bloom
Market Segmentation by Platform
  • In-Store
  • Online
  • Mobile
Market Segmentation by Occasion
  • Personal Gifting
  • Wedding
  • Self Gifting
  • Corporate
  • Sympathy


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Platform
4.3.2 Market Segmentation by Occasion
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 The StateATf OF Uconomy ECONOMY
8 Floral and Gifting Industry In US: An Overview
8.1 The Gifting Industry In US
8.2 Floral Gifting Market
8.2.1 An Insight into Attributed Value
8.2.2 Flower Production
8.2.3 Logistics and Transportation
8.2.4 Rules and Regulations
8.3 Consumer Behavior
8.3.1 Key Consideration Drivers
8.3.2 Degree of Value
8.3.3 Purchase Barriers
8.4 Generational Insights
8.4.1 Millennials
8.4.2 Generation X
8.4.3 Baby
Boomers
9 Market Dynamics
9.1 Market Growth E
nablers
9.1.1 New Entrants Disrupting Industry
9.1.2 Green Narrative in Home Improvement
9.1.3 Diminishing Barriers of Cost
9.1.4 Growth of Multi-Cultural Audiences
9.1.5 Risk Aversion during Gift Giving
9.1.6 YOY Impact of Market Growth E
nablers
9.2 Market Growth Res
traints
9.2.1 The Personalized Gift Wave
9.2.2 High Wastage
9.2.3 Negative Publicity for Flowers
9.2.4 Disparities and Issues with Flower Deliveries
9.2.5 Investments in Artificial Flowers and Blooms
9.2.6 YOY Impact of Market Growth Res
traints
9.3 Market Opportunities &
Trends
9.3.1 Growth in Floral Subscription Services
9.3.2 Intensifying Movement Toward Local Flowers
9.3.3 Broadening Range of Bouquet Elements
9.3.4 Sustainability on the Rise
9.3.5 Micro-regionalism is Intensifying
9.3.6 YOY Impact of Market Opportunities & Trends
10 Floral gifting market in the US
10.1 Market Size and Forecast
10.1.1 By Revenue
11 Porter’s Five Forces Analysis
11.1 Threat of New Entrants
11.2 Bargaining Power of Suppliers
11.3 Bargaining Power of Buyers
11.4 Threat of Substitutes
11.5 Competitive Rivalry
12 Floral Gifting Market In US By platform
12.1 Market Overview
12.2 In-store
12.2.1 Market Size & Forecast
12.3 Online
12.3.1 Market Size & Forecast
12.4 Mobile
12.4.1 Market Size & Forecast
13 Floral Gifting Market In US By Occasions
13.1 Market Overview
13.2 Personal gifting
13.2.1 Market Size & Forecast
13.3 Wedding
13.3.1 Market Size & Forecast
13.4 Self Gifting
13.4.1 Market Size & Forecast
13.5 Corporate
13.5.1 Market Size & Forecast
13.6 Sympathy
13.6.1 Market Size & Forecast
14 Competitive Landscape
14.1 Market Overview
14.2 Marketing
15 Market Vendor Analysis
15.1 Market RnalysisNKING ANALYSIS
1P6 Key Company profiles
16.1 FTD Companies
16.1.1 Business Overview
16.1.2 Product Offerings
16.1.3 Key Strategies
16.1.4 Key Strengths
16.1.5 Key Opportunities
16.2 1-800-FLOWERS.com
16.2.1 Business Overview
16.2.2 Major Product Offerings
16.2.3 Key Strategies
16.2.4 Key Strengths
16.2.5 Key Opportunities
16.3 Teleflora
16.3.1 Business Overview
16.3.2 Major Product Offerings
16.3.3 Key Strategies
16.3.4 Key Strengths
16.3.5 Key Opportunities
16.4 From You Flowers
16.4.1 Business Overview
16.4.2 Major Product Offerings
16.4.3 Key Strengths
16.4.4 Key Strategies
16.4.5 Key Opportunities
17 Other Prominent Vendors
17.1 Avas flowers
17.1.1 Business Overview
17.1.2 Product Offerings
17.1.3 Key Strengths
17.1.4 Key Strategies
17.2 Bloomnation
17.2.1 Business Overview
17.2.2 Product Offerings
17.2.3 Key Strengths
17.2.4 Key Strategies
17.3 Blooms Today
17.3.1 Business Overview
17.3.2 Product Offerings
17.3.3 Key Strengths
17.3.4 Key Strategies
17.4 Farmgirl Flowers
17.4.1 Business Overview
17.4.2 Product Offerings
17.4.3 Key Strengths
17.4.4 Key Strategies
17.5 Flora2000
17.5.1 Business Overview
17.5.2 Product Offerings
17.5.3 Key Strengths
17.5.4 Key Strategies
17.6 Flowerbud.com
17.6.1 Business Overview
17.6.2 Product Offerings
17.6.3 Key Strengths
17.6.4 Key Strategies
17.7 Flowerpetal.Com
17.7.1 Business Overview
17.7.2 Product Offerings
17.7.3 Key Strengths
17.7.4 Key Strategies
17.8 Justflowers.Com
17.8.1 Business Overview
17.8.2 Product Offerings
17.8.3 Key Strengths
17.8.4 Key Strategies
17.9 KaBloom.com
17.9.1 Business Overview
17.9.2 Product Offerings
17.9.3 Key Strengths
17.9.4 Key Strategies
17.10 Venus Et Fleur
17.10.1 Business Overview
17.10.2 Product Offerings
17.10.3 Key Strengths
17.10.4 Key Strategies
17.11 The Bouqs
17.11.1 Business Overview
17.11.2 Product Offerings
17.11.3 Key Strengths
17.11.4 Key Strategies
17.12 Urban Stems
17.12.1 Business Overview
17.12.2 Product Offerings
17.12.3 Key Strengths
17.12.4 Key Strategies
17.13 Gotham Florist
17.13.1 Business overview
17.13.2 Product Offerings
17.13.3 Key Strengths
17.13.4 Key Strategies
17.14 H. Bloom
17.14.1 Business Overview
17.14.2 Product Offerings
17.14.3 Key Strengths
17.14.4 Key Strategies
18 Report Summary
18.1 Key Takeaways
18.2 Strategic Recommendations
18.3 Qualitative Summary: Floral gifting market in US
18.4 Quantitative Summary: Floral gifting market in US
18.4.1 Market by Platform
18.4.2 Market by Occasion
19 Appendix
19.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Floral Gifting Market in US
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Player-led Differentiation in Market
Exhibit 4 Change in Real GDP in US 2017−2023 (%)
Exhibit 5 Holiday Retail Sales in US 2007−2017
Exhibit 6 Comparison of Flower Gifting Industry with Other Gifting Industries 2017−2023
Exhibit 7 Leading Flower Growing States and Countries in and Outside US 2017
Exhibit 8 Regression Analysis of Drivers during Consideration
Exhibit 9 Attributes of Flowers Deemed Important
Exhibit 10 Millennials Floral Gifting Market Insights 2017
Exhibit 11 Generation X Floral Gifting Market Insights 2017
Exhibit 12 Baby Boomers Floral Gifting Market Insights 2017
Exhibit 13 Old Floral Business Structure
Exhibit 14 New Floral Business Structure
Exhibit 15 Case for Diminishing Cost Barrier of Flowers
Exhibit 16 US Population and Growth Basis Minority Groups (Growth Rate)
Exhibit 17 Personalized Gifting Statistics 2017
Exhibit 18 Instances of Damaging Floral Publicity
Exhibit 19 Complaints by Customers on Floral Orders
Exhibit 20 Benefits of Faux Flowers
Exhibit 21 Local Flower Growing Statistics and Effects
Exhibit 22 Share of Select Locally Grown Flowers 2017
Exhibit 23 Major Reasons for Creation of Alliances 2017
Exhibit 24 Floral Gifting Market in US 2017−2023 ($ billion)
Exhibit 25 Five Forces Analysis 2017
Exhibit 26 Flower Gifting Market in US by Platform 2017−2023
Exhibit 27 Floral Gifting Market in US by Platform ($ billion)
Exhibit 28 Floral Gifting Market in US by Platform 2017
Exhibit 29 Floral Gifting Market in US by Platform 2023
Exhibit 30 Floral Gifting Market in US by Platform 2017−2023
Exhibit 31 Mass-market Service Level in Floral Market 2017
Exhibit 32 Percent of Sales Each Holiday Represents of Total Holiday Sales
Exhibit 33 In-Store Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 34 Average Spend Per Order Across Platforms 2017 ($)
Exhibit 35 Online Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 36 Flower Gifting Market in US by Occasions 2017−2023
Exhibit 37 Floral Gifting Market in the US by Occasions ($ billion)
Exhibit 38 Floral Gifting Market in US by Occasions 2017
Exhibit 39 Floral Gifting Market in US by Occasions 2023
Exhibit 40 Growth Comparison of Floral Gifting Market in US by Application 2017–2023
Exhibit 41 Personal Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 42 Consumers Buying Gift Across Occasions and Events in Overall Gifting Market 2017 (%)
Exhibit 43 Percentage of Weddings Held in 2017
Exhibit 44 Wedding Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 45 Floral Self-Gifting Market in US 2017–2023 ($ billion)
Exhibit 46 Corporate Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 47 Sympathy Floral Gifting Market in US 2017–2023 ($ billion)
Exhibit 48 Economics of Floral Industry 2017
Exhibit 49 Operational Focus Among Vendors 2018
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 Key Barriers to Purchase 2009 and 2017
Table 4 On-demand Flower Delivery Startups Disrupting Industry
Table 5 YOY Impact of Market Growth Enablers 2017−2023
Table 6 YOY Impact of Market Growth Restraints 2017−2023
Table 7 Floral Subscription Service Providers 2017
Table 8 YOY Impact of Market Opportunities & Trends 2017−2023
Table 9 Market Ranking Analysis 2017
Table 10 FTD Companies: Product Offerings
Table 11 1-800-Flowers.com: Product Offerings
Table 12 Teleflora: Product Offerings
Table 13 From You Flowers: Product Offerings
Table 14 Qualitative Summary of Floral Gifting Market in US
Table 15 Quantitative Summary of Floral Gifting Market in US by Platform ($ billion)
Table 16 Quantitative Summary of Floral Gifting Market in US by Platform (%)
Table 17 Quantitative Summary of Floral Gifting Market by Occasions ($ billion)
Table 18 Quantitative Summary of Floral Gifting Market by Occasions (%)

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