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Neuromarketing Solution Market by Technology (Electroencephalography, Eye Tracking, Functional Magnetic Resonance Imaging), End Use Industry (Banking Financial Services, and Insurance, Market Research, Retail/Consumer Brands) - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 196 Pages
SKU # IRE18446464

Description

Neuromarketing Solution Market by Technology (Electroencephalography, Eye Tracking, Functional Magnetic Resonance Imaging), End Use Industry (Banking Financial Services, and Insurance, Market Research, Retail/Consumer Brands) - Global Forecast 2024-2030


The Neuromarketing Solution Market size was estimated at USD 1.58 billion in 2023 and expected to reach USD 1.75 billion in 2024, at a CAGR 10.82% to reach USD 3.24 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Neuromarketing Solution Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Neuromarketing Solution Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Neuromarketing Solution Market, highlighting leading vendors and their innovative profiles. These include Behavior and Brain Lab, Bruker Corporation, Buyology Inc., Canon Medical Systems Corporation by Canon Inc., Compumedics Limited, CSS/datatelligence, EB Neuro S.p.A., Hitachi, Ltd., iMotions A/S, ISCAN, Inc., Merchant Mechanics, Inc., Neural Sense Pty Ltd., Neurospire Inc., Nielsen Holdings PLC, and Tobii AB.

Market Segmentation & Coverage

This research report categorizes the Neuromarketing Solution Market to forecast the revenues and analyze trends in each of the following sub-markets:

Technology

Electroencephalography

Eye Tracking

Functional Magnetic Resonance Imaging

Magnetoencephalographic

Positron Emission Tomography
End Use Industry

Banking Financial Services, and Insurance

Market Research

Retail/Consumer Brands

Scientific Institutions
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Neuromarketing Solution Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Neuromarketing Solution Market?
3. What are the technology trends and regulatory frameworks in the Neuromarketing Solution Market?
4. What is the market share of the leading vendors in the Neuromarketing Solution Market?
5. Which modes and strategic moves are suitable for entering the Neuromarketing Solution Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

196 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Neuromarketing Solution Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Potential application attributed to benefits such as effective and efficient marketing strategies and campaigns
5.1.1.2. Growing need to analyze consumer buying behavior
5.1.1.3. Rising adoption of cutting-edge technology such as biometrics, fMRI, and GSR
5.1.2. Restraints
5.1.2.1. Relatively high cost required
5.1.3. Opportunities
5.1.3.1. Emerging use of eye-tracking solutions and advertising research
5.1.3.2. Ongoing research and development toward cost-effective solutions
5.1.4. Challenges
5.1.4.1. Stringent regulatory protocols
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Neuromarketing Solution Market, by Technology
6.1. Introduction
6.2. Electroencephalography
6.3. Eye Tracking
6.4. Functional Magnetic Resonance Imaging
6.5. Magnetoencephalographic
6.6. Positron Emission Tomography
7. Neuromarketing Solution Market, by End Use Industry
7.1. Introduction
7.2. Banking Financial Services, and Insurance
7.3. Market Research
7.4. Retail/Consumer Brands
7.5. Scientific Institutions
8. Americas Neuromarketing Solution Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Neuromarketing Solution Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam
10. Europe, Middle East & Africa Neuromarketing Solution Market
10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
12. Competitive Portfolio
12.1. Key Company Profiles
12.1.1. Behavior and Brain Lab
12.1.2. Bruker Corporation
12.1.3. Buyology Inc.
12.1.4. Canon Medical Systems Corporation by Canon Inc.
12.1.5. Compumedics Limited
12.1.6. CSS/datatelligence
12.1.7. EB Neuro S.p.A.
12.1.8. Hitachi, Ltd.
12.1.9. iMotions A/S
12.1.10. ISCAN, Inc.
12.1.11. Merchant Mechanics, Inc.
12.1.12. Neural Sense Pty Ltd.
12.1.13. Neurospire Inc.
12.1.14. Nielsen Holdings PLC
12.1.15. Tobii AB
12.2. Key Product Portfolio
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing
FIGURE 1. NEUROMARKETING SOLUTION MARKET RESEARCH PROCESS
FIGURE 2. NEUROMARKETING SOLUTION MARKET SIZE, 2023 VS 2030
FIGURE 3. NEUROMARKETING SOLUTION MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. NEUROMARKETING SOLUTION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. NEUROMARKETING SOLUTION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. NEUROMARKETING SOLUTION MARKET DYNAMICS
FIGURE 7. NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
FIGURE 8. NEUROMARKETING SOLUTION MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2023 VS 2030 (%)
FIGURE 10. NEUROMARKETING SOLUTION MARKET SIZE, BY END USE INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 12. AMERICAS NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 14. UNITED STATES NEUROMARKETING SOLUTION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. ASIA-PACIFIC NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA NEUROMARKETING SOLUTION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. NEUROMARKETING SOLUTION MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 20. NEUROMARKETING SOLUTION MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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