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Countries covered: Japan
The Japanese Mobile Market was worth around $70 billion at the end of 2006, consisting of 98 million mobile connections.
By 2011 we expect the market to grow to 120 million connections equivalent to 93% penetration of the population, driven largely by take up from the youth and elderly consumer segments. We anticipate strong growth in 3G connections during the period, achieving 67% penetration of the population in five years.
Contract and prepaid ARPU is expected to decline during the period driven by operator price reductions, although this will be offset in part by consumers substituting fixed telephone calls with mobile telephone calls. We anticipate significant growth in data ARPU, driven by the increased popularity of multimedia messaging, email and mobile internet.
This report provides comprehensive five year historical and five year forecast market sizing data consisting of:
- Population
- Mobile penetration
- 3G penetration
- Total subscribers, split by:
- Contract subscribers
- Prepaid subscribers
- 3G subscribers
- Total revenue, split by:
- Contract revenue
- Prepaid revenue
- Voice revenue
- Data revenue
- ARPU (Average Revenue per User), split by:
- Contract ARPU
- Prepaid ARPU
- Voice ARPU
- Data ARPU
Centre for Telecoms Research (CTR) provides insight into fixed, mobile and internet telecommunications markets around the world. It is our commitment to serve the international telecommunications community with accurate, informed and comprehensive market intelligence, to aid strategic and investment decisions.
Our market reports are based on robust, tried and tested, research methodologies. Historical market data is sourced largely from regulatory and company sources, where available. In cases where historical information is unavailable, we compile market assumptions and test these with industry professionals and experts. All our forecasts are sense checked both from a bottom-up and top-down perspective.
All variables are clearly defined. This report is available in Microsoft Excel format.
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