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European and United States Probiotics MarketPublished by: Frost & Sullivan Published: Aug. 6, 2003 Table of Contents1 | EXECUTIVE SUMMARY Introduction to the European & US Probiotics Markets 1. Introduction to the European and US Probiotics Markets Summary of Major Findings 1. Market Growth and Opportunities in the Probiotics Market 2. Trends by End-user Application 3. Trends by Geographic Region 4. Competitive Structural Analysis 5. Conclusions and Recommendations 2 | INTRODUCTION TO THE PROBIOTICS MARKET Glossary of Terms & Definitions 1. Glossary of Terms and Definitions Production & Characterisation of Probiotics 1. Production and Characterisation of Probiotics List of Abbreviations 1. List of Abbreviations Exchange Rates 1. Exchange Rates 3 | INDUSTRY CHALLENGES Identification of Challenges Facing the Total Probiotics Market 1. Identification of Challenges Facing the Total Probiotics Market 4 | ANALYSIS OF THE TOTAL PROBIOTICS MARKET Market Measurement Analysis of the Total Probiotics Market 1. Market Measurement Analysis of the European Probiotics Market 2. Market Measurement Analysis of the US Probiotics Market 5 | PROBIOTICS ACADEMIC AND RESEARCH OVERVIEW The History of Probiotics 1. The History of Probiotics Current Research & Potential Development in the Field of Probiotics 1. Current Research and Potential Developments in the Field of Probiotics 2. Probiotics as a Potential Treatment for Specific Medical Conditions 3. Working with Academia 6 | STRATEGIC ANALYSIS OF THE TOTAL PROBIOTICS MARKET Total Probiotic Market Overview 1. Market Overview 2. Market Drivers and Restraints 3. Competitive Environment and Supply Chain 4. Other Applications for Probiotics 5. Other Gut Benefit Products 6. Improving Probiotic Stability and Survival Rates 7. European Probiotics and Functional Foods Legislation 8. US Probiotics and Functional Foods Legislation 9. Use of Genetically Modified Microorganisms Forecasts of the European Probiotic Market 1. European Market Overview 2. Research Measurement System 3. Market Forecasts 4. Trends by Application 5. Trends by Geographic Region Forecasts of the United States Probiotic Market 1. US Market Overview 2. Research Measurement System 3. Market Forecasts 4. Trends by Application End-user Overview & Trends in Europe 1. Introduction 2. The Dairy Market 3. The Dietary Supplement Market 4. The Animal Feed Market 5. The Infant Nutrition Market End-user Overview and Trends in the United States 1. Introduction 2. The Dairy Market 3. The Dietary Supplement Market 4. The Animal Feed Market 5. The Infant Nutrition Market 7 | STRATEGIC ANALYSIS OF THE DAIRY PROBIOTICS MARKET Dairy Probiotic Market Overview 1. Market Overview 2. Market Drivers and Restraints 3. Competitive Structure Forecasts of the European Dairy Probiotic Market 1. European Market Overview 2. Research Measurement System 3. Market Forecasts 4. Product Trends 5. Pricing Trends and Analysis 6. Trends by Geographic Region 7. Market Share Analysis Forecasts of the US Dairy Probiotic Market 1. US Market Overview 2. Research Measurement System 3. Market Forecasts 4. Product Trends 5. Pricing Trends and Analysis 6. Market Share Analysis 8 | STRATEGIC ANALYSIS OF THE SUPPLEMENT PROBIOTICS MARKET Supplement Probiotic Market Overview 1. Market Overview 2. Market Drivers and Restraints 3. Competitive Structure Forecasts of the European Supplement Probiotics Market 1. European Market Overview 2. Research Measurement System 3. Market Forecasts 4. Pricing Trends and Analysis 5. Trends by Geographic Region 6. Market Share Analysis Forecasts of the US Supplement Probiotics Market 1. US Market Overview 2. Research Measurement System 3. Market Forecasts 4. Market Share Analysis 9 | STRATEGIC ANALYSIS OF THE ANIMAL FEED PROBIOTICS MARKET Animal Feed Probiotic Market Overview 1. Market Overview 2. Market Drivers and Restraints 3. Competitive Structure 4. Probiotics in Companion Animal Feed 5. The Swedish Farming Model Forecasts of the European Animal Feed Probiotic Market 1. European Market Overview 2. Research Measurement System 3. Market Forecasts 4. Product Trends 5. Pricing Trends and Analysis 6. Trends by Geographic Region 7. Market Share Analysis Forecasts of the US Animal Feed Probiotic Market 1. US Market Overview 2. Research Measurement System 3. Market Forecasts 4. Pricing Trends and Analysis 5. Market Share Analysis 10 | STRATEGIC ANALYSIS OF THE SPECIALITY NUTRITION PROBIOTICS MARKET Speciality Nutrition Probiotic Market Overview 1. Market Overview 2. Market Drivers and Restraints Forecasts of the European Speciality Nutrition Probiotic Market 1. European Market Overview 2. Research Measurement System 3. Market Forecasts 4. Product Developments 5. Competitive Structural Analysis 11 | STRATEGIC MARKET RECOMMENDATIONS Strategic Recommendations 1. Introduction 2. Recommendations for Corporate Management 3. Recommendations for Sales and Marketing 4. Recommendations for Research and Development Planning and Monitoring 1. Business Planning 2. Business Monitoring 12 | MARKET ENGINEERING AWARDS Awards 1. Business Development Strategy 2. Competitive Strategy 13 | DATABASE OF KEY INDUSTRY PARTICIPANTS Manufacturers Selected Distributors and Premixers 1. Manufacturers and Selected Distributors Research and Academic Institutions 1. Research and Academic Institutions Other Contacts 1. Other Contacts AbstractProbiotics have been in existence for many years. However, it is only relatively recently that their wide-ranging potential health benefits have been properly appreciated, and that research has been undertaken to confirm their efficacy.Within Europe, the dairy sector is the most developed segment of the market, with probiotic yoghurts and fermented milks, particularly in "daily dose" format, the most widely used. Consumer acceptance varies greatly across Europe, with Northern European and Scandinavian countries - those having a long traditional consumption of fermented dairy products - the most developed market. Probiotic dietary supplements have been slow to gain acceptance, but new applications are emerging all the time. In the US, the situation is reversed, with dietary supplements by far the most accepted product format. It is generally established that US consumers are far more willing to take supplements than their European counterparts, thus explaining the large difference. Conversely, the US dairy probiotics market is very underdeveloped, as consumer-facing companies, such as Danone and Yakult, have invested less significantly in breaking the US market, compared with the considerable marketing spend observed in the US.
On the whole, probiotics represent a fast-growing market for functional foods manufacturers and suppliers, and producers must be sure that they do not squander their good potential by supporting a well thought-out strategy.
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