The Mobile Broadband Connectivity Market – 7th Edition

Published by: Berg Insight

Published: Dec. 1, 2012 - 160 Pages


Table of Contents

Executive summary
1 Market environment
1.1 Internet usage
1.2 The European broadband communications market
1.2.1 Fixed broadband market
1.2.2 Wireless market
1.3 The North American broadband communications market
1.3.1 Fixed broadband market
1.3.2 Wireless market
2 Evolved 3G/LTE network technology
2.1 Wireless technology roadmap
2.1.1 GSM
2.1.2 3G networks UMTS/WCDMA – 3GPP Release 99
2.1.3 HSDPA – 3GPP Release 5
2.1.4 HSUPA – 3GPP Release 6
2.1.5 HSPA+ – 3GPP Release 7
2.1.6 HSPA+ – 3GPP Release 8 and further evolution
2.1.7 LTE – 3GPP Release 8 through 11
2.1.8 The CDMA/EVDO track
2.1.9 Other wireless technologies
2.1.10 Comparison of technologies
2.1.11 HSPA+ and LTE network deployments
2.2 Evolution of network infrastructure
2.2.1 From traditional to evolved network architecture
2.2.2 Heterogeneous networks
2.2.3 Improving network backhaul capacity
2.2.4 Expansion to new frequency bands
2.3 Evolution of wireless chipsets
3 Mobile broadband device vendors
3.1 The mobile broadband connectivity value chain
3.2 Mobile Broadband data terminals and form factors
3.2.1 USB modems
3.2.2 Gateways
3.2.3 Embedded solutions
3.2.4 PC-cards
3.3 Baseband chip suppliers
3.3.1 Qualcomm
3.3.2 ST-Ericsson
3.3.3 NVIDIA
3.3.4 Intel Mobile Communications
3.4 Mobile broadband terminal and module vendors
3.4.1 Huawei
3.4.2 ZTE
3.4.3 Option
3.4.4 Novatel Wireless
3.4.5 Sierra Wireless
3.4.6 AnyDATA
3.4.7 BandRich
3.4.8 Onda Communication
3.4.9 Axesstel
3.4.10 Samsung
3.4.11 Franklin Wireless
3.4.12 Others
4 Notebook PC and tablet integration
4.1 The global notebook PC and tablet market
4.1.1 Notebook PC market trends
4.1.2 Notebook PC vendor market shares
4.1.3 Tablet market trends
4.1.4 Tablet vendor market shares
4.2 Integration of mobile broadband in notebook PCs
4.3 Integration of mobile broadband in tablets
4.4 Notebook and tablet vendors
4.4.1 Hewlett-Packard
4.4.2 Acer
4.4.3 Dell
4.4.4 Lenovo
4.4.5 Toshiba
4.4.6 ASUS
4.4.7 Apple
4.4.8 Samsung Electronics
4.4.9 Sony
4.4.10 Motorola
4.4.11 Research In Motion
5 Operator strategies for mobile broadband
5.1 Mobile broadband usage
5.2 Business models
5.2.1 Postpaid subscriptions
5.2.2 Prepaid subscriptions
5.2.3 Bundling with other services
5.2.4 Shared data bundles
5.3 Pricing and conditions
5.3.1 Pricing
5.3.2 International roaming
5.3.3 Terms of use
5.4 3 Group
5.5 Deutsche Telekom
5.6 France Telecom
5.7 KPN Group
5.8 Telecom Italia
5.9 Telekom Austria
5.10 TeliaSonera
5.11 Telefónica Group
5.12 Vodafone Group
5.13 Verizon Wireless
5.14 AT&T
5.15 Sprint
6 Market forecasts and trends
6.1 Market summary
6.2 Device market
6.2.1 Vendor market shares
6.2.2 Form factor trends
6.3 The European mobile broadband service market
6.3.1 Pricing trends
6.3.2 Network technology trends
6.3.3 Service convergence trends
6.4 The North American mobile broadband service market
6.4.1 Pricing trends
6.4.2 Network technology trends
Glossary
List of Figures
Figure 1.1: Global broadband traffic by application category (2010)
Figure 1.2: Fixed broadband market data (EU23+2 2011)
Figure 1.3: Fixed broadband operators by number of subscribers (EU23+2 2011)
Figure 1.4: Mobile operators by number of subscribers (EU27+2 Q2-2012)
Figure 1.5: Fixed broadband market data (North America 2011)
Figure 1.6: Fixed broadband operators by number of subscribers (North America 2011)
Figure 1.7: Mobile operators by number of subscribers (North America Q2-2012)
Figure 2.1: Wireless cellular subscribers by standard (Worldwide Q2-2012)
Figure 2.2: Technical performance data for 3GPP Release 5 (HSDPA)
Figure 2.3: Technical performance data for 3GPP Release 6 (HSUPA)
Figure 2.4: Theoretical peak data rates by technology
Figure 2.5: Evolution of different wireless technologies
Figure 2.6: Correlation between bitrate and coverage
Figure 2.7: Average range of latency for a ping roundtrip
Figure 2.8: Examples of HSPA+ networks in Europe (July 2012)
Figure 2.9: Examples of LTE deployments in Europe and North America
Figure 2.10: UMTS network architecture
Figure 2.11: LTE network architecture
Figure 2.12: Monthly data usage by subscription type (Scandinavia 2007–2011)
Figure 2.13: Vodafone’s backhaul upgrade in Europe
Figure 2.14: Spectrum bands and available FDD blocks for mobile broadband
Figure 3.1: The mobile broadband connectivity value chain
Figure 3.2: Examples of USB modems
Figure 3.3: Examples of wireless gateways
Figure 3.4: Examples of embedded mobile broadband modules
Figure 3.5: Examples of PC-card models
Figure 3.6: Selection of mobile broadband products from Huawei
Figure 3.7: Selection of mobile broadband products from ZTE
Figure 3.8: Selection of mobile broadband products from Option
Figure 3.9: Selection of mobile broadband products from Novatel Wireless
Figure 3.10: Selection of mobile broadband products from Sierra Wireless
Figure 4.1: Notebook PC shipments (Western Europe 2004–2011)
Figure 4.2: Notebook PC vendor market shares (World 2011)
Figure 4.3: Tablet shipments (World 2011)
Figure 4.4: Number of notebook PC models with integrated HSPA (2007–2012)
Figure 4.5: Connected tablet shipments (World 2011)
Figure 5.1: Pay as you go mobile broadband offers from 3 UK (October 2012)
Figure 5.2: Retail and wholesale price caps on data (July 2012)
Figure 5.3: Tariffs for Telekom Austria’s data roaming packages (October 2012)
Figure 5.4: Roaming packages from Vodafone Netherlands (October 2012)
Figure 5.5: 3 Austria’s roaming tariffs (October 2012)
Figure 5.6: 3 Group mobile broadband subscribers by market (2011)
Figure 5.7: 3 Group mobile broadband tariffs by country (October 2012)
Figure 5.8: T-Mobile broadband tariffs by country (October 2012)
Figure 5.9: Orange mobile broadband subscribers in key markets (2011)
Figure 5.10: Orange mobile broadband tariffs by country (October 2012)
Figure 5.11: KPN mobile broadband tariffs by country (October 2012)
Figure 5.12: Telecom Italia mobile broadband tariff (October 2012)
Figure 5.13: A1 Telekom Austria mobile broadband subscribers (2006–2011)
Figure 5.14: Telekom Austria mobile broadband tariffs (October 2012)
Figure 5.15: TeliaSonera mobile broadband tariffs by country (October 2012)
Figure 5.16: Telefónica O2 mobile broadband tariffs by country (October 2012)
Figure 5.17: Vodafone mobile broadband subscribers (FY2005–FY2011)
Figure 5.18: Vodafone mobile broadband tariffs by country (October 2012)
Figure 5.19: Verizon Wireless mobile broadband tariffs (October 2012)
Figure 5.20: AT&T mobile broadband tariffs (October 2012)
Figure 5.21: Sprint mobile broadband tariffs (October 2012)
Figure 6.1: Mobile broadband market summary (EU/NA 2011–2017)
Figure 6.2: Mobile broadband device shipments and revenues (EU/NA 2011–2017)
Figure 6.3: Revenues and shipments of external devices by vendor and region (2011)
Figure 6.4: Embedded module shipments to PC and tablet OEMs by vendor (2011)
Figure 6.5: Mobile broadband shipments by product category and region (2011–2017)
Figure 6.6: Shipments of notebooks with embedded mobile broadband (EU/NA 2011–17) 148
Figure 6.7: Shipments of tablets with embedded cellular connectivity (EU/NA 2011–17)
Figure 6.8: Mobile broadband subscribers and operator revenues (Europe 2011–2017)
Figure 6.9: Mobile broadband market data (EU23+2 2011)
Figure 6.10: Average monthly fee for mobile broadband services (Europe Nov 2012)
Figure 6.11: Mobile broadband subscribers and operator revenues (NA 2011–2017)

Abstract

The Mobile Broadband Connectivity Market is the seventh consecutive yearly report from Berg Insight analysing the rise of mobile broadband for connected PCs and tablets in Europe and North America.

This strategic research report from Berg Insight provides you with 160 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

This report will allow you to:

Understand the dynamics of the European and North American mobile broadband connectivity market.
Gain access to all the latest data and statistics about this market.
Learn about the mobile broadband strategies of leading telecom operator groups.
Identify the key success factors for launching HSPA/LTE broadband on the consumer market.
Evaluate the impact of HSPA+ and LTE technology in the mobile broadband market.
Anticipate the timing for mass-market availability of embedded HSPA/LTE modems in notebook PCs.
Profit from valuable insights about the most successful business and technology propositions on the market.

This report answers the following questions:

What are the key drivers behind the adoption of mobile broadband connectivity?
Which markets have the highest penetration rates and which are lagging behind?
Who are the leading global providers of mobile broadband terminal devices?
What will be the future role of wireless chipset suppliers in the value chain?
When will embedded mobile broadband connectivity become a standard feature in mass-market notebook PCs?
What are the critical success factors needed to gain mass-market traction for mobile broadband connectivity?
How are the operators developing their segmentation and pricing strategies?
How is fixed-mobile convergence and telecom service bundling affecting the market?
What impact will LTE have on the mobile broadband connectivity market?

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