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Footwear in Denmark

Publisher Euromonitor International
Published Feb 04, 2026
Length 22 Pages
SKU # EP20870585

Description

Footwear in Denmark experienced retail current value growth of 2% in 2025, driven by a strong economy and stable consumer spending. Women's footwear remained the largest category, with retail sales of DKK3,507 million in 2025. The competitive landscape was stable, with Nike, H&M and adidas maintaining their lead due to high brand recognition and loyalty. Sales of footwear are expected to continue growing in the forecast period. To succeed in this category, brands should focus on incorporating su...

Euromonitor International's Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Footwear in Denmark
Euromonitor International
February 2026
List Of Contents And Tables
FOOTWEAR IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic stability and brand loyalty support moderate growth in footwear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sustainable practices contribute to value growth
CHART 2 Danish Brand Anonymous Copenhagen Has a Strong Focus on Sustainability
Resale and rental gains traction, impacting primary sales
CHART 3 Resale Platform DBA Offers a New Feature to Make the Sales Process Smoother
Integration of technology enhances product design and functionality
CHART 4 New Brand Movv Launched, Focusing on Data-Driven Shoe Design
WHAT’S NEXT?
Economic recovery set to drive growth, although consumer caution will remain
A continued move towards sustainable products will impact footwear
Retail -commerce to drive growth in footwear through convenience and competitive pricing
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Nike and adidas maintain their lead with strong brand recognition and wide distribution
With a stable competitive landscape, there are opportunities for companies to develop
CHANNELS
Apparel and footwear specialists leads offline retail sales
Retail e-commerce gains traction as consumers seek convenience and the best prices
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
CHART 8 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
CHART 9 Analyst Insight
CHART 10 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Denmark 2025
CHART 13 Key Insights on Consumers in Denmark 2025
CHART 14 Consumer Landscape in Denmark 2025
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued slow and stable value growth as economic indicators are positive
Sustainability and inclusivity trend shapes consumer behaviour
Resale and rental services gain traction in apparel and footwear
WHAT’S NEXT?
Strong economy to fuel premiumisation, although some consumers will remain cautious
Demand for sustainability expected to impact apparel and footwear
Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
Bestseller and H&M maintain their lead through sustainability and e-commerce
The squeezed middle: Danish mid-market retailers falter amidst economic divide
Opportunities for growth remain for new and existing companies
CHANNELS
Demand for experiences sustains offline retail dominance, but challenge from e-commerce
Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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