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Childrenswear in Denmark

Publisher Euromonitor International
Published Feb 04, 2026
Length 21 Pages
SKU # EP20870719

Description

Childrenswear in Denmark saw 2% retail current value growth in 2025. The category is characterised by growing trends towards sustainability and affordability, driven by consumers becoming more environmentally conscious and cost-aware. The sustainability trend is also leading to increased demand for second-hand clothing and subscription services, with resale and rental options becoming more popular, hampering growth in primary sales. The category is also experiencing polarisation, with consumers...

Euromonitor International's Childrenswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Childrenswear in Denmark
Euromonitor International
February 2026
List Of Contents And Tables
CHILDRENSWEAR IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainability and affordability are key concerns in childrenswear amid polarisation
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Resale and rental limit the growth opportunities for the primary market
CHART 2 H&M Launches Pre-Loved In-Store Shopping in Copenhagen
Entry of new fast fashion chain to attract budget-conscious consumers amid polarisation
CHART 3 Lindex Opens its First Store in Denmark
The surge of sustainable childrenswear and Bestseller’s strategic pivot
CHART 4 Bestseller Intensifies its Focus on Sustainability in 2025
WHAT’S NEXT?
Growth due to improving economic indicators, although consumer caution will remain
Sustainable and affordable options set to drive growth
CHART 5 Analyst Insight
E-commerce to maintain growth as consumers seek a wide product range and good prices
COMPETITIVE LANDSCAPE
Bestseller and H&M maintain their lead in a relatively stable competitive landscape
Opportunities emerge amidst market polarisation and e-commerce growth
CHANNELS
Retail e-commerce drives growth in childrenswear with convenience and competitive prices
Offline retail continues to dominate due to the importance of quality
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
CHART 8 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
CHART 9 Analyst Insight
CHART 10 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Denmark 2025
CHART 13 Key Insights on Consumers in Denmark 2025
CHART 14 Consumer Landscape in Denmark 2025
APPAREL AND FOOTWEAR IN DENMARK
EXECUTIVE SUMMARY
Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued slow and stable value growth as economic indicators are positive
Sustainability and inclusivity trend shapes consumer behaviour
Resale and rental services gain traction in apparel and footwear
WHAT’S NEXT?
Strong economy to fuel premiumisation, although some consumers will remain cautious
Demand for sustainability expected to impact apparel and footwear
Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
Bestseller and H&M maintain their lead through sustainability and e-commerce
The squeezed middle: Danish mid-market retailers falter amidst economic divide
Opportunities for growth remain for new and existing companies
CHANNELS
Demand for experiences sustains offline retail dominance, but challenge from e-commerce
Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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