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Jewellery in Germany

Publisher Euromonitor International
Published Jan 29, 2026
Length 24 Pages
SKU # EP20870231

Description

In 2025, jewellery in Germany experienced moderate retail current value growth of 1%, although volume sales saw a 1% decline, driven by cautious consumer spending habits amidst economic and political uncertainties. Value growth was driven by changing consumer preferences and technological advancements. The growing number of high-net-worth individuals in Germany drove demand for luxury goods, including fine jewellery. Retail current value growth is expected to continue throughout the forecast per...

Euromonitor International's Jewelleryin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jewellery in Germany
Euromonitor International
January 2026
List Of Contents And Tables
JEWELLERY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tech integration and luxury demand drive value growth amid economic caution
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Cautious spending habits, although fine jewellery sees a better performance
Technological advancements reshape jewellery design and the shopping experience
Sustainable and tech-driven jewellery redefine the category
CHART 2 The Good Bling High Jewellery with Lab-Grown Diamonds from Berlin
Lab-grown diamonds spark innovation in sustainable jewellery design
CHART 3 Germany's First Diamond Laboratory is also Europe's Largest
WHAT’S NEXT?
Fine jewellery set to drive growth as the number of HNWIs continues to rise
Growth will be driven by rising demand for sustainable and ethically sourced pieces
CHART 4 Analyst Insight
Technology, customisation, and Gen Z anticipated to drive growth
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and sustainability
Rising number of HNWIs will offer companies opportunities for growth
CHANNELS
Offline retail remains dominant, especially for fine jewellery
Retail e-commerce drives growth with digitalisation
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 GOT BAG Received a German Design Award 2025 for its Bag Designs
CHART 7 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in Germany 2025
CHART 11 Key Insights on Consumers in Germany 2025
CHART 12 Consumer Landscape in Germany 2025
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Slowing inflation and cautious consumer spending shape category dynamics
Traditional and connected watches is the largest, with growth driven by connected watches
Sustainability is crucial, with consumers seeking recycled and biodegradable components
AI and tech innovation reshape personal accessories
WHAT’S NEXT?
Sustainable personal accessories set to drive growth
Traditional and connected watches to remain largest category and remain stable
Digital technology and market polarisation expected to become more evident
COMPETITIVE LANDSCAPE
Leading brands maintain their positions, but changes in share evident
Market polarisation impacts the competitive landscape
Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
Retail offline remains dominant as consumers still value the shopping experience
Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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