Jeans in Turkey

Published by: Euromonitor International

Published: Nov. 13, 2012 - 31 Pages


Table of Contents

JEANS IN TURKEY
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Levi Strauss Turkiye in Apparel (turkey)
Strategic Direction
Key Facts
Summary 2 Levi Strauss Turkiye: Key Facts
Summary 3 Levi Strauss Turkiye: Operational Indicators
Company Background
Chart 1 Levi Strauss Turkiye: Levi's in Ankara
Production
Summary 4 Levi Strauss Turkiye: Production Statistics 2011
Competitive Positioning
Summary 5 Levi Strauss Turkiye: Competitive Position 2011
Internet Strategy
Mavi Giyim Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 6 Mavi Giyim Sanayi Ve Ticaret AS: Key Facts
Summary 7 Mavi Giyim Sanayi Ve Ticaret AS: Operational Indicators
Company Background
Chart 2 Mavi Giyim Sanayi Ve Ticaret AS: Mavi Jeans in Ankara
Production
Summary 8 Mavi Giyim Sanayi Ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 9 Mavi Giyim Sanayi Ve Ticaret AS: Competitive Position 2011
Internet Strategy
Executive Summary
Turkish Apparel Records Another Strong Year After the Recession
Government Measures To Reduce Trade Deficit Changes Apparel Manufacturing Landscape in Turkey
Turkish Apparel Is Dominated by Local Companies
Switching Consumer Preference Towards Branded Apparel Benefits Organised Retailing and Internet Retailers
Positive Future Prospects for Apparel
Key Trends and Developments
the Weight of Apparel Shifts To Branded Products Available Through Organised Retailing
Internet Sales Growing Rapidly
Discounts Help Retailers To Attract Value-conscious Turkish Consumers
Current Impact
Additional Tariffs for Apparel Imports Helps Local Manufacturing To Flourish
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 10 Research Sources

Abstract

In 2011, jeans in Turkey recorded 2% volume and 3% current value growth, reaching 25.7 million units in total and a value of TL1.3 billion. The increasing consumer optimism with the end of recession encouraged consumers to trade up for more expensive brands, which are available throughout organised retailing channels including manufacturer-owned store chains, causing a higher growth in value than volume.

Euromonitor International's Jeans in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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