Report cover image

Jeans in Turkey

Publisher Euromonitor International
Published Feb 09, 2026
Length 25 Pages
SKU # EP20884023

Description

The jeans market in Turkey experienced significant growth in 2025, driven by rising disposable incomes and a growing middle class, reaching a retail value of TRY35 billion, up 33% on the previous year. This growth is expected to continue, with retail sales forecast to reach TRY85 billion by 2030, registering a forecast period CAGR of 20%. The market is characterised by a strong presence of domestic brands such as LC Waikiki, Mavi or Koton, alongside global fast fashion players. Sustainability an...

Euromonitor International's Jeans in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Jeans in Turkey
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising disposable incomes and a growing middle class help drive growth in sales of jeans
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Rising disposable incomes and sustainability drive demand
Standard jeans dominate, premium jeans also a major category
Technological advancements and sustainability shape the category
WHAT’S NEXT?
Rising incomes and sustainability will help drive jeans sales
Standard jeans remain dominant, but all types will see strong current value growth
Technology and sustainability reshape consumer behaviour
COMPETITIVE LANDSCAPE
LC Waikiki and Mavi lead with a strong brand presence
Stable competitive dynamics with established leaders
Jeans performing well in womenswear
CHANNELS
Apparel specialists lead jeans distribution with a strong presence
Retail e-commerce drives growth with convenience and flexibility
No emerging retail brands or concepts to watch in 2026
PRODUCTS
Sustainable materials and AI-powered marketing drive innovation
CHART 3 Mavi’s All Blue Collection Features Eco-Conscious Materials
AI transforms business operations and customer experience
CHART 4 AI is Transforming Various Aspects of Mavi’s Business Operations
Global fast fashion brands expanding their operations in Turkey
CHART 5 Global Fast Fashion Brands Zara and H&M Expanding in Turkey
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Vakko Seamlessly Merges Luxury Hospitality with Curated Fashion Experiences
CHART 9 Mavi was Ranked Eighth Globally on TIME’s “World’s Best Companies – Sustainable Growth” List
CHART 10 Rising Demand for Functional and Stylish Hybrid Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Turkey 2025
CHART 13 Key Insights on Consumers in Turkey 2025
CHART 14 Consumer Landscape in Turkey 2025
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Tourists helping to drive growth in the Turkish apparel and footwear market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
WHAT’S NEXT?
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
COMPETITIVE LANDSCAPE
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
CHANNELS
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
PRODUCTS
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us