Report cover image

Jeans in Portugal

Publisher Euromonitor International
Published Feb 05, 2026
Length 22 Pages
SKU # EP20870626

Description

Jeans in Portugal demonstrated resilience in 2025, with growth in both retail volume and value terms. Retail value sales increased by 1% in current terms to reach EUR439 million. Disposable income in Portugal increased, supporting consumer spending. Key players like Salsa Jeans are driving sustainability and innovation, with the launch of a fully biodegradable collection and the use of AI analytics to optimise sizes and reduce unsold items. Sales of jeans are expected to continue growing, driven...

Euromonitor International's Jeans in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jeans in Portugal
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainability and AI integration drive growth in jeans
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation characterises the performance of jeans
CHART 2 Leveraging Star Power: Salsa Jeans Harnesses Celebrity Power in 2025 Campaigns
Salsa Jeans drives sustainable innovation with biodegradable collection
CHART 3 Salsa Jeans Unveils First 100% Biodegradable Collection
WHAT’S NEXT?
Companies anticipated to focus on sustainability and innovation
Economy jeans will remain dominant, but super premium jeans set to drive value growth
AI is anticipated to shape the future of jeans through recommendations and forecasting
Capsule collections expected to be used to create a sense of urgency
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Salsa Jeans maintains its brand lead, while Primark sees dynamism in the economy segment
Space for new brands and new collections in jeans
CHART 5 Vilanova Launches its Denim Journey Collection
Strategic moves to shape the competitive landscape
CHANNELS
Physical stores drive sales with brand visibility and consumer engagement
Retail e-commerce gains traction with exclusive offerings and personalisation
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Primark Expands in Portugal, Reaching 14 Outlets by the End of 2025
CHART 8 Lanidor Opens a New Store in Alfama, Introducing a New Store Concept
CHART 9 Parfois Partners with DXC Technology to Improve Customer Experience
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Portugal 2025
CHART 13 Key Insights on Consumers in Portugal 2025
CHART 14 Consumer Landscape in Portugal 2025
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
Technological advances and value-driven consumption propel growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Low-cost retailers gain prominence amid economic constraints
Tourism drives retail investment and growth in luxury apparel and footwear
Technology boosts efficiency and enhances the customer experience
WHAT’S NEXT?
Economic stabilisation and low-cost brands forecast to drive sustainable growth
The rise of resale will lead to greater competition for the primary market
Sustainability and communication set to shape the future of apparel and footwear
COMPETITIVE LANDSCAPE
Itx Portugal maintains its lead, but fast fashion players drive growth
Sonae's divestment likely to reshape the competitive dynamics
CHANNELS
Offline retail leads, dominated by apparel and footwear specialists
Continued growth for retail e-commerce, with omnichannel retailing a growing trend
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us