Jeans in Portugal

Published by: Euromonitor International

Published: Nov. 13, 2012 - 39 Pages


Table of Contents

JEANS IN PORTUGAL
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Jeans by Price Platform 2011
Table 1 Sales of Jeans: Volume 2006-2011
Table 2 Sales of Jeans: Value 2006-2011
Table 3 Sales of Jeans: % Volume Growth 2006-2011
Table 4 Sales of Jeans: % Value Growth 2006-2011
Table 5 Sales of Men's Jeans: Volume 2006-2011
Table 6 Sales of Men's Jeans: Value 2006-2011
Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 8 Sales of Men's Jeans: % Value Growth 2006-2011
Table 9 Sales of Women's Jeans: Volume 2006-2011
Table 10 Sales of Women's Jeans: Value 2006-2011
Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 12 Sales of Women's Jeans: % Value Growth 2006-2011
Table 13 Jeans Company Shares 2007-2011
Table 14 Jeans Brand Shares 2008-2011
Table 15 Forecast Sales of Jeans: Volume 2011-2016
Table 16 Forecast Sales of Jeans: Value 2011-2016
Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 20 Forecast Sales of Men's Jeans: Value 2011-2016
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 24 Forecast Sales of Women's Jeans: Value 2011-2016
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Hennes & Mauritz, Lda in Apparel (portugal)
Strategic Direction
Key Facts
Summary 2 Hennes & Mauritz, Lda: Key Facts
Summary 3 Hennes & Mauritz, Lda: Operational Indicators
Company Background
Chart 1 Hennes & Mauritz, Lda: H&M in Lisbon
Production
Competitive Positioning
Summary 4 Hennes & Mauritz, Lda: Competitive Position 2011
Internet Strategy
Ivn Irmãos Vila Nova SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 5 IVN - Irmãos Vila Nova: Key Facts
Summary 6 IVN - Irmãos Vila Nova: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 IVN - Irmãos Vila Nova: Competitive Position 2011
Internet Strategy
Levi Strauss España SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 8 Levi Strauss España SA: Key Facts
Summary 9 Levi Strauss España SA: Operational Indicators
Company Background
Chart 2 Levi Strauss España SA: Levi Strauss in Lisbon
Production
Competitive Positioning
Summary 10 Levi Strauss España SA: Competitive Position 2011
Internet Strategy
Sonae Investimentos Sgps SA in Apparel (portugal)
Strategic Direction
Key Facts
Summary 11 Sonae Investimentos SGPS SA: Key Facts
Summary 12 Sonae Investimentos SGPS SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Sonae Investimentos SGPS SA: Competitive Position 2011
Internet Strategy
Executive Summary
Economic Outlook Affects Portuguese Consumer Purchasing Power
Footwear Displays Better Performance Than Clothing
Decreasing Brand Loyalty Tendency
E-commerce Shows Strong Performance
Adverse Forecast Period Ahead for Apparel
Key Trends and Developments
Economic Volatility Affects Apparel
Crisis Creates Opportunities in Competitive Landscape
Cotton Prices and External Factors Affect Price Evolution
Increasing Importance of E-commerce in Portuguese Apparel
Innovation and Sustainability Crucial To the Development of Apparel
Publicity and Other Campaigns Sustain Sportswear in Portugal
Market Data
Table 27 Sales of Apparel by Category: Volume 2006-2011
Table 28 Sales of Apparel by Category: Value 2006-2011
Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 30 Sales of Apparel by Category: % Value Growth 2006-2011
Table 31 Apparel Company Shares 2007-2011
Table 32 Apparel Brand Shares 2008-2011
Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 37 Forecast Sales of Apparel by Category: Value 2011-2016
Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources

Abstract

By incorporating innovative designs and being increasingly rooted in Portuguese consumers’ purchasing habits, jeans was able to present better results than clothing as a whole in 2011. A pair of jeans is a must-have item in the wardrobes of an increasing number of consumers. Even in offices clothing is becoming more casual, with many allowing classic-style jeans.

Euromonitor International's Jeans in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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