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Childrenswear in Turkey

Publisher Euromonitor International
Published Feb 09, 2026
Length 25 Pages
SKU # EP20884031

Description

Childrenswear in Turkey experienced significant growth in 2025, driven by a polarisation in spending towards both luxury and affordable options. This trend is expected to continue, with retail sales forecast to increase at a current value CAGR of 19% to TRY392 billion by 2030. The market is characterised by a growing demand for high-quality, sustainable and ethically sourced materials, with brands like Ozmoz Reborn pioneering sustainable and inclusive children’s fashion. To succeed, brands shoul...

Euromonitor International's Childrenswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Childrenswear in Turkey
Euromonitor International
February 2026
List Of Contents And Tables
CHILDRENSWEAR IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Childrenswear seeing market polarisation in spending towards both luxury and affordable options
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Luxury and affordable options drive sales growth
CHART 3 Graceybaby – a New Local Premium Childrenswear Brand
Girls’ apparel the leading category
CHART 4 Major Platforms Like Trendyol and Hepsiburada Have Teen-Specific Fashion Sections
Teen-focused trends drive dynamic growth
WHAT’S NEXT?
Luxury and affordable options to drive future sales
Girls’ apparel will remain the largest category, seeing steady growth
Sustainability and e-commerce will shape the future of childrenswear
COMPETITIVE LANDSCAPE
LC Waikiki and other brands drive competition with strong offerings
Emerging trends and opportunities in childrenswear
CHANNELS
Offline retail dominates childrenswear sales, albeit with an increasing omnichannel presence
Retail e-commerce gains traction with convenience and promotions
No new retail brands or concepts emerged in 2025
PRODUCTS
Sustainable and inclusive designs drive childrenswear innovation
Innovative brands capture rising demand for eco-friendly childrenswear
CHART 5 Ozmoz Reborn – Pioneering Sustainable and Inclusive Children’s Fashion in Turkey
Adaptation to sustainability trends drives business success
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Vakko Seamlessly Merges Luxury Hospitality with Curated Fashion Experiences
CHART 9 Mavi was Ranked Eighth Globally on TIME’s “World’s Best Companies – Sustainable Growth” List
CHART 10 Rising Demand for Functional and Stylish Hybrid Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Turkey 2025
CHART 13 Key Insights on Consumers in Turkey 2025
CHART 14 Consumer Landscape in Turkey 2025
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Tourists helping to drive growth in the Turkish apparel and footwear market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
WHAT’S NEXT?
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
COMPETITIVE LANDSCAPE
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
CHANNELS
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
PRODUCTS
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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