Jewellery in Brazil
Description
The jewellery market in Brazil demonstrated robust growth in 2025, with an 11% increase in current terms driven by premiumisation and symbolic gifting, resulting in a total retail value of BRL23 billion. This growth was largely supported by affluent consumers seeking investment pieces and symbolic purchases, contributing to the strong performance of fine jewellery, which reached BRL20.4 billion. Meanwhile, costume jewellery remained the largest category in terms of retail volume, with sales of 3...
Euromonitor International's Jewelleryin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Costume Jewellery, Fine Jewellery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Jewelleryin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Costume Jewellery, Fine Jewellery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Jewellery in Brazil
- Euromonitor International
- February 2026
- List Of Contents And Tables
- JEWELLERY IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Robust performance driven by premiumisation and symbolic gifting
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
- INDUSTRY PERFORMANCE
- Vivara drives growth with dual-brand strategy across income segments
- Costume jewellery remains largest category due to affordability
- Fine jewellery sees strong growth driven by affluent consumers
- CHART 3 Vivara Expands Targeting Both Luxury and Accessible Jewellery Segments
- WHAT’S NEXT?
- Premiumisation and lab-grown diamonds drive growth
- Narrowing gap
- Diversification and sustainability to shape future
- COMPETITIVE LANDSCAPE
- Vivara and H Stern maintain lead through strategic expansion and innovation
- Premiumisation and sustainability to drive future growth and opportunities
- CHANNELS
- Retail offline remains dominant through branded stores
- Retail e-commerce grows with improved digital platforms
- Omnichannel presence key for retailers
- PRODUCTS
- Sustainable luxury emerges with recycled gold and lab-grown diamonds
- CHART 4 Maciel Ateliê Redefines Luxury with Recycled Gold
- CHART 5 Vivara Launches First LGD Collection to Combine Innovation and Sustainability
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2025
- CHART 7 Analyst Insight
- CHART 8 Vivara Expands Targeting Both the Luxury and Accessible Jewellery Segments
- CHART 9 Maciel Ateliê Redefines Luxury with Recycled Gold and Synthetic Stones
- CHART 10 Real GDP Growth and Inflation 2020-2030
- CHART 11 PEST Analysis in Brazil 2025
- CHART 12 Key Insights on Consumers in Brazil 2025
- CHART 13 Consumer Landscape in Brazil 2025
- PERSONAL ACCESSORIES IN BRAZIL
- EXECUTIVE SUMMARY
- Premiumisation and tech innovation key to growth
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Growth despite global uncertainty
- Vivara adapts to polarisation, while Casio Vintage captures young consumers with retro appeal
- Gen Z drives demand for smart and connected accessories
- WHAT’S NEXT?
- Tech-savvy consumers drive premium growth through innovation
- Sustainability and cultural relevance to shape industry dynamics
- Fastest growth in traditional and connected watches driven by tech innovation
- COMPETITIVE LANDSCAPE
- Leading brands maintain positions through innovation and strategy
- Opportunities arise from market trends and consumer preferences
- CHANNELS
- Retail offline remains dominant through omnichannel presence
- E-commerce expands with Gen Z and Millennial consumers driving growth
- Retail e-commerce plays significant role with growing competition
- PRODUCTS
- Sustainable luxury jewellery redefines market with eco-friendly designs
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
