Increasing youth loyalty for auto brand

Published by: Youth Research Partners

Published: Aug. 1, 2012 - 11 Pages


Table of Contents

1.Cover
2.Licensing and Copyrights
3.Executive Summary
4.table - 3 benefits of youth to auto brands
5.chart - Youth generate online Earned Media
6.chart - Customers switch auto brands caused by lack of social context
7.chart - Customer loyalty to auto brand caused by social context
8.chart - Social context created via peer recommendation
9.chart - Fans create social context
10.case study - Ford Fiesta Movement
11.Need more insights and data?

Abstract

Attracting youth and retaining their loyalty is key to the survival of the auto industry. The briefing look at 3 main areas:

1.What is the true value of the youth market?
2.What is youth loyalty based on?
3.Who do auto brands need to involve to generate brand loyalty?

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