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Jeans in Taiwan

Publisher Euromonitor International
Published Feb 02, 2026
Length 26 Pages
SKU # EP20870192

Description

The jeans market in Taiwan recorded flat sales in 2025, driven by increasing competition from functional fabrics and cautious consumer spending due to economic uncertainty. Economy jeans was the fastest expected growing segment, driven by affordable pricing and sustainable fashion trends. Indeed, the trend towards sustainability is gaining momentum, with brands incorporating eco-friendly materials and production processes. Retail value sales of jeans is expected to grow at a CAGR of 2% to TWD18,...

Euromonitor International's Jeans in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Jeans in Taiwan
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak consumer sentiment dampens sales of jeans
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Flat sales amidst economic uncertainty and shifting consumer preferences
Economy jeans dominate sales with affordable pricing
Resale and rental trend gains momentum with sustainable fashion
CHART 3 2nd STREET Expand Stores to Reach Over 50 Retail Outlets in 2025
WHAT’S NEXT?
Sustainable practices and technology drive future growth
Economy jeans to remain largest subcategory by volume
Digital investments to enhance the overall customer experience
CHART 4 Replay Expands Stores and Pop-Ups in 2025
COMPETITIVE LANDSCAPE
Levi's and uniqlo sustain leadership with strong brand presence
Emerging trends and opportunities in the jeans market
Challenges for domestic brands in the jeans market
CHANNELS
Offline retail leads with omnichannel presence
E-commerce gains traction with personalised experiences
PRODUCTS
Sustainable practices drive innovation with eco-friendly materials
Innovative products capture rising demand for eco-friendly jeans
CHART 5 Fillin Developed the World's Only Bio-Based Dye Specifically Developed for Denim
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Dolce&Gabbana Opened Flagship Store in BELLAVITA in 2025
CHART 9 52% of Credit Card Spending by Taiwanese Outbound Travelers in Apparel and Footwear
CHART 10 2nd Street Expects to Have Over 50 Stores in Taiwan by the End of 2025
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Taiwan 2025
CHART 13 Key Insights on Consumers in Taiwan 2025
CHART 14 Consumer Landscape in Taiwan 2025
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
Market polarisation supports value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation supports performance of apparel and footwear
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
WHAT’S NEXT?
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
COMPETITIVE LANDSCAPE
Leading brands maintain dominance amid intense competition
Emerging players and trends reshape the competitive landscape
CHANNELS
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
PRODUCTS
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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