Report cover image

Childrenswear in Indonesia

Publisher Euromonitor International
Published Feb 02, 2026
Length 22 Pages
SKU # EP20870184

Description

Indonesia's childrenswear value sales reached IDR16.8 trillion in 2025, representing 5% growth from the previous year, driven by rising middle-class income and increased awareness of child comfort and safety, indicating a positive trend in consumer spending power. The market is characterised by polarisation, with a clear split between budget-conscious shoppers and premium buyers, making it essential for brands to adapt to diverse consumer preferences. Local brands are expected to remain popular,...

Euromonitor International's Childrenswear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Childrenswear in Indonesia
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation drives brands to adapt to diverse consumer preferences
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Quality, comfort, and value-driven consumption shape childrenswear in 2025
Market polarisation shapes value sales growth through diverse consumer preferences
CHART 2 Uniqlo Captures Premium Segment in Indonesian Childrenswear in 2025
Irwandhy Official capitalises on sustainability preferences in Indonesian fashion
WHAT’S NEXT?
Local brands to drive development with affordable and practical designs
The rise of digital channels set to drive childrenswear sales
CHART 3 Analyst Insight
Indonesian childrenswear labels gaining ground amidst global supply volatility
COMPETITIVE LANDSCAPE
Top players maintain lead, focusing on sustainability and digital-first retail
Challenger brands aim to disrupt childrenswear landscape
Import pressures and rising costs challenge childrenswear brands
CHART 4 Uniqlo Indonesia Raises Prices Due to Tariff and Logistic Pressures
CHANNELS
Omnichannel shopping supports both online and offline childrenswear sales
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Puma on Shopee Live
CHART 7 Erspo – From Local Sportswear to National Phenomenon
CHART 8 Increasing Sustainability Focus by Global Brands
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Indonesia 2025
CHART 12 Key Insights on Consumers in Indonesia 2025
CHART 13 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
CHANNELS
Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us