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Jeans in the Netherlands

Published Feb 09, 2026
Length 21 Pages
SKU # EP20884036

Description

Jeans in the Netherlands continued to grow in 2025, despite price-sensitivity shifting demand towards economy brands. The category reached a retail value of EUR672 million, representing a 6% increase in current value terms. This trend is expected to continue, with jeans set to record a 4% current value CAGR to reach EUR819 million by 2030. The competitive landscape remains relatively fragmented. E-commerce continues to drive growth in distribution, with consumers comparing prices online and seek...

Euromonitor International's Jeans in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Jeans in the Netherlands
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for jeans remains dynamic as Dutch consumers embrace casualwear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers shift towards economy and premium jeans
CHART 2 Shein Relies on Hyper-Agile Model Leveraging AI Tools to Innovate
Sustainable practices and digital marketing drive growth among young adults
CHART 3 G-Star Raw Expands Line of Cradle to Cradle Certified Fabrics
Vintage is driving demand from younger consumers
CHART 4 Jack & Jones Ripped Jeans Endorsed by Dutch Youth
WHAT’S NEXT?
Jeans to continue to benefit from strategic timeless positioning
CHART 5 Analyst Insight
Denim 2.0 initiative to accelerate expansion of sustainable jeans
COMPETITIVE LANDSCAPE
Market polarisation increasingly evident in fragmented competitive landscape
CHANNELS
Online platforms drive distribution with competitive pricing
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Primark Appeals to Budget-Conscious Consumers
CHART 8 Mr Marvis Launches The Big Stripes Swims, Made from 100% Recycled Polyester
CHART 9 Analyst Insight
CHART 10 ACE and WE Fashion Collaborate to launch Lookgen.ai
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the Netherlands 2025
CHART 13 Key Insights on Consumers in the Netherlands 2025
CHART 14 Consumer Landscape in the Netherlands 2025
APPAREL AND FOOTWEAR IN THE NETHERLANDS
EXECUTIVE SUMMARY
Apparel and footwear sustains expansion despite rising cost of living
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
More brands embrace sustainable practices to meet consumers’ expectations
WHAT’S NEXT?
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
AI and technology set to become a key competitive tool
COMPETITIVE LANDSCAPE
Leading manufacturers maintain share through value proposition
CHANNELS
Expansion in offline retail slows as e-commerce dominates distribution
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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