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Childrenswear in the Netherlands

Publisher Euromonitor International
Published Feb 09, 2026
Length 20 Pages
SKU # EP20884030

Description

Childrenswear in the Netherlands exhibited a robust performance in 2025, with 5% current value growth to reach EUR1.9 billion, driven by sustained demand and strategic investments by retailers. This growth is expected to continue, driven by demographic changes and a growing population. The market is characterised by polarisation, with consumers becoming increasingly price-sensitive, driving growth in both low-cost and luxury segments. To succeed, brands should focus on affordability, quality, an...

Euromonitor International's Childrenswear in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Childrenswear in the Netherlands
Euromonitor International
February 2026
List Of Contents And Tables
CHILDRENSWEAR IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Childrenswear continues to expand despite decline in birth rates
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Dynamic sales despite economic concerns in the Netherlands
CHART 2 Analyst Insight
The “mini me” fashion trend is on the rise
CHART 3 WE Fashion Capitalises on Rising Mini Me Trend
Demand for sustainable fashion is shaping childrenswear
CHART 4 Gray Label Launches Sustainable Winter Collection for Children
WHAT'S NEXT?
Childrenswear to post steady increase shaped by evolving lifestyles
Competition likely to intensify within the premium segment
E-commerce set to remain a dynamic channel
COMPETITIVE LANDSCAPE
Fragmented landscape with growing competition
CHANNELS
Retail e-commerce affects performance of smaller brands
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Primark Appeals to Budget-Conscious Consumers
CHART 7 Mr Marvis Launches The Big Stripes Swims, Made from 100% Recycled Polyester
CHART 8 Analyst Insight
CHART 9 ACE and WE Fashion Collaborate to launch Lookgen.ai
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in the Netherlands 2025
CHART 12 Key Insights on Consumers in the Netherlands 2025
CHART 13 Consumer Landscape in the Netherlands 2025
APPAREL AND FOOTWEAR IN THE NETHERLANDS
EXECUTIVE SUMMARY
Apparel and footwear sustains expansion despite rising cost of living
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
More brands embrace sustainable practices to meet consumers’ expectations
WHAT’S NEXT?
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
AI and technology set to become a key competitive tool
COMPETITIVE LANDSCAPE
Leading manufacturers maintain share through value proposition
CHANNELS
Expansion in offline retail slows as e-commerce dominates distribution
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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