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Childrenswear in Brazil

Publisher Euromonitor International
Published Jan 29, 2026
Length 25 Pages
SKU # EP20870209

Description

Childrenswear in Brazil demonstrated resilience in 2025, with retail value sales of BRL27.6 billion, albeit with a slight decline in retail volume terms. Value growth was driven by premiumisation and price rises, with the market expected to continue growing over the forecast period to reach BRL36.2 billion. This growth is set to be driven by emerging trends such as premiumisation and sustainability, with parents increasingly prioritising quality and eco-friendly products. The attractiveness of t...

Euromonitor International's Childrenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Childrenswear in Brazil
Euromonitor International
February 2026
List Of Contents And Tables
CHILDRENSWEAR IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth in childrenswear supported by premiumisation and sustainability
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Stable economic indicators support cautious consumer spending
Riachuelo adapts to market polarisation
CHART 3 Riachuelo Expands Childrenswear Offering Amid Rising Demand for Affordable Fashion
Circular economy gains traction among urban families
CHART 4 Cresci e Perdi Expands Circular Childrenswear Concept to Over 600 Franchise Units
WHAT’S NEXT?
Premiumisation and sustainability set to drive growth
Girls' apparel will remain the largest category
Business impact of the main trends
COMPETITIVE LANDSCAPE
Renner, Riachuelo and C&A lead childrenswear thanks to a strong brand presence
No significant mergers or new product launches
CHANNELS
Offline retail leads through apparel specialists and department stores
E-commerce gains traction with omnichannel strategies
Circular economy reshapes channel mix in urban centres
PRODUCTS
Sustainability initiatives redefine product offerings
CHART 5 Brandili Launches “Mundo Sustentável” to Embed 360 Degree Sustainability
Innovative brands capitalise on sustainability and premiumisation
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Brazil 2025
CHART 13 Key Insights on Consumers in Brazil 2025
CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
CHANNELS
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
Sustainability shaping product design and material choices
Innovative product design drives business growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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