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Childrenswear in France

Publisher Euromonitor International
Published Feb 02, 2026
Length 28 Pages
SKU # EP20870189

Description

Childrenswear sales in France declined in both value and volume in 2025, with retail value sales of EUR2.9 billion and a retail volume of 132 million units, driven by a lower birth rate and decreased household spending. The market is expected to remain challenging due to declining birth rates and economic pressures, with a forecast decline in retail sales at a CAGR of 0.3% to EUR2.8 billion by 2030. Despite these challenges, certain trends are emerging as key drivers for potential success, inclu...

Euromonitor International's Childrenswear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Childrenswear in France
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lower birth rates and reduced spending drive market decline
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Lower birth rates and budget constraints reshape childrenswear
CHART 2 Analyst Insight
Newborn gifting culture fosters long-term brand loyalty
WHAT’S NEXT?
Parental demand for quality and affordability are expected to accelerate the second-hand market
CHART 3 Smala, the Local Second-Hand Online Platform, Forges Ahead with a New Clothes Range
Gender-neutral designs and minimalism will influence a shift in childrenswear
COMPETITIVE LANDSCAPE
Kiabi Europe SAS and Okaïdi Groupe maintain their leads through sustainable strategies
Acquisitions and closures highlight challenging market conditions
CHANNELS
Convenience and price fuel the shift towards online channels
Primark expands its store network while maintaining competitive pricing
CHART 4 Primark Defies E-Commerce Trend with Low-Priced Sustainable Basics
PRODUCTS
Kiabi bolsters its leadership with sustainability and innovation
Technology reshapes design and customer engagement
CHART 5 Jules and Its Collection Made by Gen AI For Young Teenagers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Naumy Flash - the New Local Store-Based Retailer vs Pure Players in Fast Fashion
CHART 9 The Gen AI from Imki Helps To Create the Jonak’s Laces More Capsule Collection
CHART 10 Marine Serre – a Sustainable Luxury Local Brand that Creates with Durable Linen
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in France 2025
CHART 13 Key Insights on Consumers in France 2025
CHART 14 Consumer Landscape in France 2025
APPAREL AND FOOTWEAR IN FRANCE
EXECUTIVE SUMMARY
Sustainability and technology are key drivers in apparel and footwear in France
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
WHAT’S NEXT?
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
COMPETITIVE LANDSCAPE
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
CHANNELS
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
PRODUCTS
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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