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Jeans in Greece

Publisher Euromonitor International
Published Feb 06, 2026
Length 26 Pages
SKU # EP20870576

Description

The jeans market in Greece experienced a decline of 2% in retail volume in 2025 as it experienced market polarisation towards value-driven mass offerings and premium/designer denim. Greek consumers are displaying increasing eco-consciousness and a preference for locally produced denim. Disposable income in Greece is growing, albeit at a slow pace, which supports demand in the jeans market. Brands that adopt sustainable materials, local manufacturing, and digital innovation are better positioned...

Euromonitor International's Jeans in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Jeans in Greece
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarisation the key trend
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Fast fashion imports drive market polarisation and value sales
Economy jeans dominates sales due to price sensitivity
CHART 2 Ultra Low Cost Offerings Driving Value Segment
CHART 3 Continued Rapid Expansion of Vinted in Greece
Super premium jeans sees dynamic growth driven by sustainability and quality
CHART 4 SAC & Co Champions Artisanal Craft and Domestic Production
WHAT’S NEXT?
Consumers drive growth through sustainable and local denim
Premium and economy jeans lead market growth through 2030
Digital innovation and circular fashion shape industry future
COMPETITIVE LANDSCAPE
ITX Hellas SA and Sarkk SA maintain market lead
Opportunities arise from sustainability and digital innovation
CHANNELS
Apparel and footwear specialists lead jeans distribution
Vinted fuels rapid growth of retail e-commerce
PRODUCTS
Local artisanal craft boosts sustainable denim offerings
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Mat Fashion Continues to Carve Out Space in Turbulent Sector
CHART 8 Kappa Greece – Engaging Gen?Z Through Culture, Music and Street Style
CHART 9 Ancient Greek Sandals × One&Only Kéa Island
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Greece 2025
CHART 12 Key Insights on Consumers in Greece 2025
CHART 13 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Mat Fashion navigates market polarisation with niche positioning
Kappa Greece engages Gen Z through culture and street style
Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
Consumers drive growth through online channels and sustainability
Apparel remains largest category with stable growth prospects
Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
Leading brands maintain strength in a fragmented market
No significant mergers or new product launches expected
CHANNELS
Retail offline remains dominant despite e-commerce growth
Retail e-commerce drives growth with immersive experiences
Experience and technology shaping the retail environment
PRODUCTS
Targeting tourism boom
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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