Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

Published by: Euromonitor International

Published: Jul. 2, 2012 - 37 Pages


Table of Contents

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Sales of Decongestants by Category: Value 2006-2011
Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011
Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Egis Gyógyszergyár Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Egis Gyógyszergyár Nyrt: Key Facts
Summary 2 Egis Gyógyszergyár Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Egis Gyógyszergyár Nyrt: Competitive Position 2011
Meditop Gyógyszeripari Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Meditop Gyógyszeripari Kft: Key Facts
Summary 5 Meditop Gyógyszeripari Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Meditop Gyógyszeripari Kft: Competitive Position 2011
Executive Summary
Moderate Growth With Decreasing Constant Sales
Manufacturers Invest Heavily in Advertising
Multinationals Dominate Consumer Health
Chemists/pharmacies Preserves Its Leading Role in Distribution
Steady Growth Is Predicted Over Forecast Period
Key Trends and Developments
Lengthening Economic Crisis, Deepening Debt Crisis
Pharmacies in Difficult Situation
Moderate Product Development, Massive Advertising
Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements
New Age Arrived for Smokers
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 12 Life Expectancy at Birth 2006-2011
Market Data
Table 13 Sales of Consumer Health by Category: Value 2006-2011
Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 15 Consumer Health Company Shares 2007-2011
Table 16 Consumer Health Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 7 OTC Switches 2009-2011
Sources
Summary 8 Research Sources

Abstract

In 2011, value sales of cough, cold and allergy remedies increased only in current terms, while constant sales of the category slightly decreased. As the flu season was moderate, no significant boosting effect influenced sales. Similarly to the previous years, consumers preferred combination products to any other kinds of treatments heavily affected by massive advertising activity by manufacturers.

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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