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Jeans in Canada

Publisher Euromonitor International
Published Feb 17, 2026
Length 24 Pages
SKU # EP20911613

Description

The jeans category in Canada exhibited positive growth in 2025, driven by lower inflation and interest rates, which boosted consumer spending. The market is characterised by a mix of global players and domestic brands, with private label and Gap holding significant shares. Emerging brands like DUER are gaining traction by focusing on comfort, versatility, and sustainability. Offline retail continues to dominate, though e-commerce recorded higher growth. Growth at the premium and super premium en...

Euromonitor International's Jeans in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jeans in Canada
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive momentum in jeans category
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Divergent consumer spending and lower inflation and interest rates boost sales
Sustainability and ethical concerns drive value sales
CHART 2 US-Based Sustainable Brand Reformation Expands with New Store in Canada
Strong growth in super premium jeans
CHART 3 Levi's Expands Premium Reach with Holt Renfrew Luxury Department Store Partnership
Macroeconomic shifts and demand for functionality drive engagement with challenger brands
WHAT’S NEXT?
Premium and super premium jeans will see increased competition and growth
CHART 4 Analyst Insight
Sustainability expected to reshape business strategies
AI adoption set to drive future growth
COMPETITIVE LANDSCAPE
Private label and Gap lead
DUER's sustainable comfort strategy drives expansion
Prada acquires Versace as Capri refocuses on Michael Kors
CHART 5 DUER Expands with New Store in Victoria BC in 2025
CHANNELS
Offline retail maintains lead despite e-commerce gains
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Shapermint: US-based Women's Underwear Brand Launches in Canada
CHART 8 Mine & Yours: Canadian Luxury Resale Player Launches Resale Pop-Ups
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Canada 2025
CHART 12 Key Insights on Consumers in Canada 2025
CHART 13 Consumer Landscape in Canada 2025
APPAREL AND FOOTWEAR IN CANADA
EXECUTIVE SUMMARY
Apparel and footwear market sees modest gains as macroeconomic pressures ease
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Lower inflation and interest rates boost consumer spending
Mine & Yours launches pop-ups to cater to resale trend
Market dynamics driving success for challenger brands
WHAT’S NEXT?
AI adoption to drive market evolution
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
COMPETITIVE LANDSCAPE
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
CHANNELS
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
PRODUCTS
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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