Vitamins and Dietary Supplements in Macedonia

Published by: Euromonitor International

Published: May. 23, 2012 - 31 Pages


Table of Contents

VITAMINS AND DIETARY SUPPLEMENTS IN MACEDONIA
Euromonitor International
May 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2007-2011
Table 4 Vitamins and Dietary Supplements Company Shares 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares 2008-2011
Table 6 Vitamins Brand Shares 2008-2011
Table 7 Dietary Supplements Brand Shares 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Galafarm Dooel Skopje in Consumer Health (macedonia)
Strategic Direction
Key Facts
Summary 2 Galafarm dooel Skopje: Key Facts
Summary 3 Galafarm dooel Skopje: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Galafarm dooel Skopje: Competitive Position 2011
Executive Summary
Consumer Health Growth Strong As Self-medication on the Rise
Economic Downturn Has No Impact on Consumer Health Growth
Domestic Company Leads, But International Companies Dominate
Chemists/pharmacies Represent Dominant Distribution Channel
Forecast Period Growth Slower But Still Strong
Key Trends and Developments
High Youth Unemployment Affects Consumer Health
Macedonia's Rapid Urbanisation and Its Impact on Consumer Health
Retail Formats Continue To Expand and Diversify
the Future of Smoking in Macedonia
Sedentary Lifestyles and Poor Diet Choices Boost Weight Management
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 5 Research Sources

Abstract

Vitamins and dietary supplements benefited strongly from the growing health and wellness trend in Macedonia over the review period. Consumers are becoming increasingly aware of the nutritional values and benefits offered by the various vitamins and dietary supplements. Strong advertising for vitamins and dietary supplements brands such as Wyeth’s Centrum, Kendy Suisse AG’s Supravit and Galenika’s Oligovit also resulted in growing consumer interest in this product area in 2011.

Euromonitor International's Vitamins and Dietary Supplements in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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