Vitamins and Dietary Supplements in Finland

Published by: Euromonitor International

Published: May. 23, 2012 - 48 Pages


Table of Contents

VITAMINS AND DIETARY SUPPLEMENTS IN FINLAND
Euromonitor International
May 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Leiras Finland Oy Ab in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 2 Leiras Finland Oy Ab: Key Facts
Summary 3 Leiras Finland Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Leiras Finland Oy Ab: Competitive Position 2011
Orion Oyj in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 5 Orion Oyj: Key Facts
Summary 6 Orion Oyj: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Orion Oyj: Competitive Position 2011
Suomen Bioteekki Oy in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 8 Suomen Bioteekki Oy: Key Facts
Summary 9 Suomen Bioteekki Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Suomen Bioteekki Oy: Competitive Position 2011
Valioravinto Oy Ab in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 11 Valioravinto Oy Ab: Key Facts
Summary 12 Valioravinto Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Valioravinto Oy Ab: Competitive Position 2011
Vitabalans Oy in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 14 Vitabalans Oy: Key Facts
Summary 15 Vitabalans Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Vitabalans Oy: Competitive Position 2011
Executive Summary
Healthy Growth in First Half of 2011, Replaced by Consumer Scepticism
Liberalisation and Switches Boost Sales in 2011
Domestic Orion Oyj Leads by Quite Some Distance
Internet Sales Jump in 2011 As Legislation Liberalised
Market Maturity and Economic Downturn Threaten Growth Rates
Key Trends and Developments
Economic Fluctuations
Finland in the Midst of Demographic Changes
Vds Mature - and Competition Is Increasing
Health and Wellness Trend Boosted by Growing Weight Problems in Finland
OTC Medicines Available Via Internet
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 17 OTC-Switches 2009-2011
Definitions
Sources
Summary 18 Research Sources

Abstract

Vitamins and dietary supplements saw a rather healthy 4% current value growth in 2011. Growing sales were underpinned by a strong health trend in Finland, with an increasing number of consumers interested in preventative medicine and product category. Product launches and supporting advertising campaigns added further impetus to growth. A small part of the market value increase in 2011 was also a result of increased VAT on medicines from 8% to 9% in July 2010.

Euromonitor International's Vitamins and Dietary Supplements in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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