Report cover image

Jeans in Austria

Publisher Euromonitor International
Published Feb 09, 2026
Length 25 Pages
SKU # EP20884014

Description

In 2025, the retail volume of jeans reached 8.3 million units, representing a 1% increase, while current value growth of 3% to reach EUR451 million was seen in the same year. The market was being shaped by consumers’ dual goals of affordability and sustainability, with many willing to invest in quality and durable products. The market is expected to continue growing, driven by sustainability and quality, with a forecast period current value CAGR of 2% to reach EUR506 million by 2030.

Euromonitor International's Jeans in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Jeans in Austria
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability, quality and durability shaping the jeanswear market in Austria
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Consumers prioritise affordability and sustainability in jeans
Economy jeans the largest and fastest-growing category
Sustainability and quality drive consumer preferences
WHAT’S NEXT?
Consumers to drive growth through sustainable and premium choices
Premium jeans will outpace standard products over the forecast period
Sustainability and customisation shape the future of jeans
COMPETITIVE LANDSCAPE
Emerging brands challenge established players in the Austrian jeans market
CHART 3 Emerging Brands Like Rare Humans are Challenging Established Players
Top players maintain their lead through quality and wide distribution
CHANNELS
Apparel and footwear specialists drive offline retail sales
Retail e-commerce gains traction with customisation and convenience
Sustainability and technology shape retail e-commerce growth
PRODUCTS
Sustainability drives product design and innovation in materials
Lack of country-specific innovation in sustainable jeans
Business impact of sustainable product innovation
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Analyst Insight
CHART 6 H&M Atelier is the Latest Attempt by H&M to Diversify its Menswear Range
CHART 7 The Zalando Assistant – More Personal and Smarter
CHART 8 New Company Solk Launches a Bio-Circular Sneaker
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in Austria 2025
CHART 11 Key Insights on Consumers in Austria 2025
CHART 12 Consumer Landscape in Austria 2025
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in Austria sees cautious consumer spending due to economic uncertainty
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Consumers prioritise sustainability and value in Austrian apparel and footwear
Largest and fastest-growing categories drive market dynamics
Sustainability and circular fashion models shaping the Austrian apparel and footwear industry
WHAT’S NEXT?
Brands leveraging tech-driven solutions to meet evolving demands
Sustainability and digital innovation will drive growth in key categories
Circular fashion models will continue gaining traction as sustainability concerns rise
COMPETITIVE LANDSCAPE
Leading brands maintain their positions through omnichannel strategies
Emerging players and product launches reshape competitive dynamics
CHANNELS
Physical stores remain dominant despite e-commerce growth
Retail e-commerce drives growth with AI-powered innovations
Continued polarisation and e-commerce expansion expected to be seen
PRODUCTS
Sustainability drives product innovation with eco-friendly materials
Business impact of sustainable innovations is significant
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us