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Jeans in Germany

Publisher Euromonitor International
Published Jan 29, 2026
Length 26 Pages
SKU # EP20870225

Description

The jeans market in Germany displayed a mixed performance in 2025, with a decline in retail volume but growth in retail value in current terms, driven by a shift towards higher-priced products. The economy jeans category remained the largest, while super premium jeans saw significant growth due to consumers' increasing willingness to pay for high-quality, sustainable products. Sustainability is a key driver, with consumers becoming more environmentally conscious and brands adopting eco-friendly...

Euromonitor International's Jeans in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Jeans in Germany
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Upmarket shift in demand
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Mixed performance across different jeans categories
Economy jeans leads in terms of sales volume
Sustainability drives growth in super premium jeans
CHART 3 Growing Focus on Sustainability
WHAT’S NEXT?
Rising incomes and sustainability drive super premium sales
Economy jeans to maintain largest share
Super premium jeans to see growth driven by sustainability and innovation
COMPETITIVE LANDSCAPE
Leading companies maintain strength amidst market polarisation
CHART 4 Jeans Seeing Polarisation
Evolving conditions present opportunities
CHANNELS
Retail offline remains dominant despite e-commerce growth
E-commerce sees significant growth
Sustainability and omnichannel presence drive jeans retail
PRODUCTS
Sustainable practices drive innovation in higher-end jeans
Eco-friendly jeans innovations
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 E-dress Goes on an Offline Tour for the First Time
CHART 8 More Personal and Smarter - the Zalando Assistant
CHART 9 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Germany 2025
CHART 12 Key Insights on Consumers in Germany 2025
CHART 13 Consumer Landscape in Germany 2025
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Resale and rental models become increasingly prominent
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Resale and rental models drive sustainable fashion
Apparel demand shaped by preferences for sustainable and affordable fashion
Dynamic growth in resale and rental services
WHAT’S NEXT?
Sustainable practices and technology drive market growth
Apparel offers stable growth prospects
Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
H&M and C&A maintain lead despite Shein’s growth
Zalando’s acquisition of About You reshapes e-commerce landscape
CHANNELS
Retail offline leads apparel and footwear sales despite e-commerce growth
Retail e-commerce drives growth with AI-driven personalisation
AI personalisation tools and virtual try-on bolster appeal of e-commerce
PRODUCTS
Sustainability drives innovation in product design
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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