Food Allergies and Intolerances: Consumer Perceptions and Market Opportunities for Free From Foods

Published by: Leatherhead Food Research

Published: Dec. 1, 2011 - 114 Pages

Table of Contents

BACKGROUND AND METHODOLOGY

Research Methodology

Information Provided

Definitions

Currency

EXECUTIVE SUMMARY

MARKET OVERVIEW

Gluten-Free Foods

Lactose-Free Foods

Diabetic Foods

NEW PRODUCT DEVELOPMENT TRENDS

Overview of New Product Activity

Baby food

Bakery

Breakfast Cereals

Dairy

Meals & meal centres

Sauces & seasonings

Snacks

CONSUMER PERCEPTIONS

Overview

Incidence of Food Allergies and Intolerances in Households

Food Consumption and Avoidance Trends

Consumer Perceptions around ‘Free from’ or ‘Suitable for’ Foods

INDUSTRY PERSPECTIVE

Overview

Key Trends

Key Market Drivers

Current Market Activities

Company Activities

Key Barriers

The Future of ‘Suitable for/Free from’

TECHNOLOGICAL INNOVATIONS

Overview

THE REGULATORY ENVIRONMENT

EU Legislation

US Legislation

CONCLUSIONS

APPENDICES

Appendix 1: Demographics

Appendix 2: Extra Detail for Charts Included in the Report

Appendix 3: Supplementary Charts

Table of Figures

Figure 1: Total New Product Launches with ‘Suitable For/Free From’ Claims as a Percentage of Launches, 2006-2011 to date

Figure 2: New Product Launches with a ‘Suitable For/Free From’ Claim (by product category) 2006-2011 to date

Figure 3: New Product Launches with a ‘Suitable For/Free From’ Claim (by country) 2006-2011 to date

Figure 4: New Baby Food Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 5: New Baby Food Product Launches with a ‘Suitable-For/Free-From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 6: New Bakery Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 7: New Bakery Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 8: New Breakfast Cereal Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 9: New Breakfast Cereal Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 10: New Dairy Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 11: New Dairy Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 12: New Meals & Meal Centre Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 13: New Meal & Meal Centres Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 14: New Processed Meat, Fish & Egg Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 15: New Processed Meat, Fish & Egg Product Launches with a ‘Suitable-For/Free-From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 16: New Sauces & Seasonings Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 17: New Sauces & Seasonings Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 18: New Snacks Product Launches with a ‘Suitable For/Free From’ Claim (by Country) 2006-2011 to date

Figure 19: New Snack Product Launches with a ‘Suitable For/Free From’ Claim as a Percentage of Total Category Launches (by claim) 2006-2011 to date

Figure 20: Do you or anyone else in your household suffer from a food allergy, intolerance or sensitivity?

Figure 21: Has this condition been clinically diagnosed by a medical professional?

Figure 22: UK: Nature of food allergies in households

Figure 23: Germany: Nature of food allergies in households

Figure 24: France: Nature of food allergies in households

Figure 25: Spain: Nature of food allergies in households

Figure 26: Italy: Nature of food allergies in households

Figure 27: US: Nature of food allergies in households

Figure 28: UK - Which, if any, of the following food groups do you [or household members] avoid?

Figure 29: France - Which, if any, of the following food groups do you [or household members] avoid?

Figure 30: Germany - Which, if any, of the following food groups do you [or household members] avoid?

Figure 31: Italy - Which, if any, of the following food groups do you [or household members] avoid?

Figure 32: Spain - Which, if any, of the following food groups do you [or household members] avoid?

Figure 33: US – Which, if any, of the following food groups do you [or household members] avoid?

Figure 34: What do you believe are the benefits of 'suitable for' or 'free from' foods, if any? Please tick all that apply.

Figure 35: Which statement bests reflects your shopping behaviour? 'I buy 'free from' groceries because

Figure 36: Dairy-free: To what extent are the following claims important to you when shopping?

Figure 37: Wheat-free: To what extent are the following claims important to you when shopping?

Figure 38: Gluten-free: To what extent are the following claims important to you when shopping?

Figure 39: How often does your household consume 'suitable for' or 'free from' foods?

Figure 40: Where do you look for 'suitable for' or 'free from' foods when food shopping? Please tick all that apply.

Figure 41: Choice: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 42: Price: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 43: Quality: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 44: Availability: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 45: Would you ever consider consuming a ‘suitable for' or 'free from' food despite not having an allergenic condition?

Figure 46: Gender

Figure 47: Which of the following age bands do you fall into?

Figure 48: Do you have any children living at home with you?

Figure 49: Which age group do your children fall into? Please tick all that apply.

Figure 50: Who is largely responsible for the food shopping in your household?

Figure 51: Choice: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 52: Price: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 53: Quality: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 54: Availability: Based on your experiences, please indicate your level of satisfaction regarding 'suitable for' and 'free from' foods.

Figure 55: UK - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 56: France - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 57: Germany - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 58: Italy - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 59: Spain - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 60: US - Which, if any, of the following food groups do you [or household members] avoid? (Remaining categories)

Figure 61: Suitable for nut allergies: To what extent are the following claims important to you when shopping?

Figure 62: May contain nuts: To what extent are the following claims important to you when shopping?

Figure 63: No artificial additives/preservatives: To what extent are the following claims important to you when shopping?

Figure 64: Do you commonly look for any of the following claims/type of products when food shopping for your household? (Top 6 claims) Please tick all that apply.

Figure 65: Do you commonly look for any of the following claims/type of products when food shopping for your household? (Bottom 6 claims) Please tick all that apply.

Figure 66: UK - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Figure 67: France - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Figure 68: Germany - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Figure 69: Italy - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Figure 70: Spain - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Figure 71: US - Please indicate how important you think each of these statements is in terms of where you look for product information when needed.

Table of Tables

Table 1 : Currency Conversion Table, 2010

Table 2: Gluten Free Value Sales by Country, 2010

Table 3: Dairy and Lactose Free Value Sales by Country, 2010

Table 4: New Product Launches with a ‘Suitable For/Free From’ Claim (by product category) 2006 – October 2011

Table 5: New Product Launches with a ‘Suitable For/Free From’ Claim (by country) 2006 – 2011

Table 6: New Product Launches with a ‘Suitable For/Free From’ Claim by Country and Category, 2006-2011 to date

Table 7: New Baby Food Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 8: New Bakery Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 9: New Breakfast Cereal Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 10: New Dairy Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 11: New Meals & Meal Centre Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 12: New Processed Meat, Fish & Egg Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 13: New Sauces & Seasonings Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 14: New Snack Product Launches with a ‘Suitable For/Free From’ Claim (by Country), 2006-2011 to date

Table 15: Gluten-Free Technology Innovations: Examples

Table 16: Dairy-Free Technology Innovations: Examples

Table 17: Nut-Free Technology Innovations: Examples

Abstract

• Market Overview
• New Product Development Trends
• Consumer Perceptions - Including survey results of 3,000 consumers in the US, UK, France, Germany, Italy and Spain
• Industry Perspectives
• Technological Innovations
• The Regulatory Environment

• US, UK, France, Germany, Italy and Spain

• Baby food; bakery; breakfast cereals; dairy; meals and meal centres; processed meat; fish and eggs; sauces and seasonings; snacks

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