Vitamins

Published by: Global Industry Analysts

Published: Oct. 1, 2011 - 977 Pages


Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Animal Feed Additives

Cosmetics

Food

Pharmaceuticals

2. MARKET DYNAMICS

Industry Overview

Market Trends

Encapsulated Water Soluble Vitamins Market on a Growth Spree

Vitamin D Fails to Gather Momentum Globally

Evidence of Growing Health Benefits of Vitamin D: A Positive Trend

Sales Reflect Robust Growth in the US Market

Climate, Awareness or Regulation; What Drives Demand for Vitamin D?

Rising Chinese Dominance, Increase in Production Costs Affects Price of Raw Vitamin C

Table 1: Average Chinese Vitamin C Export Prices:2005-2010 (includes corresponding Graph/Chart)

Altering Vitamin B Market Dynamics

High Entry Barriers Exist for Vitamin E Production

Rising Corporate Alliances in the Vitamins Industry

Vitamin A and Vitamin E Markets Characterized by High Degree of Consolidation

Global Demand for Nutritional Supplements on the Rise

Consistent Demand from Animal Feed Industry

Antioxidant Blends Gain Importance

Novel Delivery Systems Being Introduced

Vitamin K2 to Grab Attention owing to Benefits in Cardiovascular and Bone Health

Vitamin E Finds Tremendous Use in Cosmetics

Global Vitamin Imports and Exports - A Recent Past Scenario

Table 2: Global Imports of Vitamins (Including Derivatives & Intermixes) and Provitamins (2000-2005) by Key Regions - China, Switzerland, Germany, France, The UK, Japan, Denmark, India, Belgium, The Netherlands, and Othersin US$ Thousand (includes corresponding Graph/Chart)

Table 3: Global Exports of Vitamins (Including Derivatives & Intermixes) and Provitamins (2000-2005) by Key Regions - Canada, Japan, the Netherlands, Mexico, The UK, Germany, Taiwan, Singapore, Brazil, and Others in US$ Thousand (includes corresponding Graph/Chart)

Vitamin Cartel

A Background

Major Participants and Duration of the Vitamin Cartel by Key Vitamins - Vitamin A, Vitamin E, Vitamin B5, Vitamin D3, and Beta Carotene

Table 4: Fines Imposed on Vitamin Cartel byVitamin in US$ Million (1999-2004)

Table 5: Fines Imposed on Vitamin Cartel by Vitaminin US$ Million for Leading Players Roche, BASF andRhone-Poulenc (1999-2004)

3. PRODUCT OVERVIEW

Definition

Vitamins and their Uses

Classification by Type

Vitamin A (Retinol)

Deficiency

Safety

Benefits

B-Vitamins

Vitamin B1 (Thiamine)

Vitamin B2 (Riboflavin)

Vitamin B3 (Niacin)

Table 6: World Consumption of Niacin by Geographic Region: 2008 (In Tons) (includes corresponding Graph/Chart)

Vitamin B5 (Pantothenic Acid)

Vitamin B6 (Pyridoxine)

Biotin (Vitamin B7 or Vitamin H)

Folic Acid (Vitamin B9 or Folacin)

Vitamin B12 (Cyanocobalamine)

Vitamin C (Ascorbic Acid)

Vitamin D

Vitamin E (Tocopherol)

Vitamin K

Minerals and Supplements

Inositol

Choline

PABA

Zinc

Calcium

Magnesium

Iron

Hazards Associated with Excess Consumption of Vitamins

Classification Based on Solubility

Fat-Soluble Vitamins

Water-Soluble Vitamins

Classification Based on Composition

Classification Based on Production Source

Key End-Use Applications

Animal Feed Additives

Vitamin A

Carotenoids

World Carotenoid Market: Production Scenario

List of Select Carotenoid Manufacturers

Vitamin B

Riboflavin

Choline

Vitamin B6

Vitamin B12

Niacin

Pantothenic Acid

P-Aminobenzoic Acid

Vitamin C

Vitamin D

Vitamin E

Vitamin K

Food

Pharmaceuticals

Cosmetics

4. COMPETITIVE SCENARIO - A REVIEW

Table 7: Global Vitamins Market by Leading Players (2010): Percentage Share Breakdown of Revenue for DSM, BASF, Adisseo, and Others (Including Chinese Manufacturers)(includes corresponding Graph/Chart)

Table 8: Global Carotenoids Market by Leading Players (2009): Percentage Share Breakdown for DSM, BASF, Allied Biotech,and Others (includes corresponding Graph/Chart)

Table 9: Global Vitamins Market by Type (2010): Percentage Share Breakdown in Human use for Vitamin C, Vitamin E, Vitamin A, Vitamin B (B1, B2, B6), Vitamin B12, andOthers (includes corresponding Graph/Chart)

Table 10: Global Vitamins Market by Type (2010): Percentage Share Breakdown in Animal Feed for Vitamin A, Vitamin E, Vitamin B, Vitamin D, and Vitamin C (includescorresponding Graph/Chart)

Table 11: Worldwide Vitamin A Market (2010): Percentage Breakdown of Output by Leading Producers - DSM, BASF,Adisseo, and Others (includes corresponding Graph/Chart)

Table 12: Worldwide Natural Vitamin E Market (2010): Percentage Breakdown of Output by Leading Producers -ADM, Cognis, DSM and Others (includes corresponding Graph/Chart)

Table 13: Worldwide Synthetic Vitamin E Market(2010): Percentage Breakdown of Output by LeadingProducers - DSM, BASF, Adisseo, and Others(includes corresponding Graph/Chart)

Table 14: Worldwide Vitamin C Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, DSMand Others (includes corresponding Graph/Chart)

Table 15: Worldwide Vitamin D Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, DSMand Others (includes corresponding Graph/Chart)

Table 16: Worldwide Vitamin B1 Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, DSMand Others (includes corresponding Graph/Chart)

Table 17: Worldwide Vitamin B2 Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, DSM,ADM and Others (includes corresponding Graph/Chart)

Table 18: Worldwide Vitamin B5 Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, Daiichi, DSM and Others (includes corresponding Graph/Chart)

Table 19: Worldwide Vitamins B6 Market (2010): Percentage Breakdown of Output by Leading Producers - BASF, Daiichiand Others (includes corresponding Graph/Chart)

Table 20: Worldwide Vitamin B12 Market (2010): Percentage Breakdown of Output by Leading Producers - Adisseo and Others (includes corresponding Graph/Chart)

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Pfizer Launches New Advanced GOLD Line of Children Nutrition Products

Principle Healthcare to Introduce New Portfolio of Vitamin and Mineral Products

McNeil Unveils Splenda Essentials No Calorie Sweetener Products

SternVitamin Launches SternVit E 50% SD

DSM Launches Essentials for Kids and Teens Health Benefit Solution

eNutrients.com Introduces Vitamins and Supplements e-commerce Store

Sedona Labs Introduces XanthaViewTM

Molton Brown Unveils Novel Vitalising Vitamin Products

Life Time Fitness to Launch New Multivitamin for Children

LycoRed Introduces Vitamin D3 for Beverages

Upsher-Smith Laboratories Introduces New Prenatal Vitamin Nexa Select Rx

Tahitian Noni Launches New Fit Product Line

GBG Introduces GBG 10 Vitamin

Dabur India Launches New Health Supplement Brand Nutrigo

MusclePharm Launches Vitamin World Retailers

Lallemand Rolls Out Lalmin Vitamin D

Hormel Foods Specialty Products Launches ETERNA OMEGASOURCE

Nutri-Health Introduces Vitamin D3 Plus Prebiotics and D-5000 Formula

VitaminSpice to Introduce Vitamin Ketchup and Mustard

Cargill Launches New Equine Feeds under the Nutrena® Brand

Megafood Introduces One Daily

Danisco Introduces ActivK MK-7

Kappa Unveils K2Vital

The Body Shop Introduces Natrulift and Vitamin- C Skincare Products

Vance Group Rolls Out Vance Tocotrienol

Paddock Introduces Vitamin D Capsules

Axxess Pharma Enters License Agreement for Vitamin D-3 Capsule

Jarrow Formulas® Introduces 5000 IU Vitamin D3


Drugstore.com Introduces VitaminEmporium.com

Lip Smackers Launches New Lip Balm Line Vitaminschtick®

Presperse Launches Pro-vitamin B6 Panadoxine P

Upsher-Smith Launches PreNexa Rx Prenatal Vitamins with New Formulation

Continental Vitamins Launches MicroLingual B-12

Source Naturals Launches Vitamin D-3 in 2,000 IU and 5,000 IU

Rainbow Light® Nutritional Systems Launches New Certified Organics™ Multivitamin Line

Kappa BioSciences Introduces Novel Vitamin K2 MK-7

Upsher-Smith Launches PreNexa Rx Prenatal Vitamins' New Formulation

Valensa Introduces Eye Pro MD™

Mission Pharmacal Unveils CitraNatal Harmony Prenatal Vitamins

Bausch & Lomb Launches PreserVision Eye Vitamin and Mineral Supplement in US

Nutrilite Introduces Vitamin D3 2000 IU plus Vitamin K2

DSM Develops Quali-D

Cyanotech Unveils New Multivitamin under its Nutrex-Hawaii Brand

Dr Reddy’s Introduces Indian Market's Primary Pro-Vitamin D2

Zymes Omega Solutions Introduces OmegaChill

Hindustan Unilever Unveils Vitamin-Enriched Tea

Principle Healthcare to Launch Halal Supplement Range

Mission Pharmacal Introduces CitraNatal® Assure

Ascenta Unveils Nutrasea+D

Garden of Life Unveils The Vitamin Code™

Carlson Laboratories Rolls Out Ddrops

Olaz (P&G) to Launch Total Effects Day Cream with Vitamins

Nature Made® Launches Multi For Him and Multi for Her 50+

XanGo Unveils Whole Food Nutrition Multi-Vitamin, 3SIXTY5

New Chapter Rolls Out EveryKid

Old Orchard Brands Unveils Vitamin-Enriched FruitSense Water

Planet Nutrition Introduces Planet Nutrition Supplements Range

Kemps Launches Milk Products Range

Cargill Launches Centrum Cardio®

DSM Nutritional Products Develops Vitamin A in Oily Form

6. PRODUCT INTRODUCTIONS/INNOVATIONS IN RECENT PAST - A PERSPECTIVE BUILDER

DSM Nutritional Products Unveils QUALI-C™ Vitamin C Brand

DSM Launches High Strength Beta-Carotene Beadlet

DSM Launches ALL-Q™ plus That Includes Vitamin E

SoBe Launches a New Vitamin-Enriched Bottled Water

Mannatech Launches New Vitamin Enriched MannaBar

HABA Unveils Vitamin C Enriched Products

Pharmavite Launches Cardio2 for Cardiac Health

Cognis Introduces New Vitamin E Oils

SS Pharmaceutical Introduces Improved Vitamin B Preparation

Taisho Commences Distribution of New Vitamin Preparation for Eyes

Avon Introduces Vitamin E Enriched Facial Care Products

Mauritius Cosmetics Launches New Skin Care Product

BASF Releases New Water-Soluble Vitamin E Products

Vitasolve Launches a New Line of Vitamin Strips

Campbell Soup Introduces New Energy Drink Line

Bravo Foods International Introduces Slim Slammers

7. RESEARCH FINDINGS IN THE VITAMINS MARKET - A PERSPECTIVE BUILDER

Vitamin C Reduces Cardiovascular Diseases Risk

Diet Rich in Vitamin C Alleviates Diabetes Risk

Dietary Intake of Vitamin C Beneficial in Osteoporosis

Vitamin C Helps Maintain Vitamin E Levels in Smokers

Vitamin D May Reduce Risk of Cancer

Vitamin K1 to Reduce Risk of Coronary Heart Disease

Vitamins After Angioplasty - An Unfavorable Aspect

Vitamins Impede AIDS Among Women of Africa

Folic Acid and B Vitamins

Vitamins Decrease Threat of Alzheimer’s

8. RECENT INDUSTRY ACTIVITY

ADM Alliance Nutrition Establishes New Feed Premix Plant

Build Nutrition and Vitamin Angels Enter into Partnership

DSM Takes Over Vitatene S.A.U.

Iconic Brands Takes Over SBSI

GSK to Divest Non-Core OTC Brands

US Farms Enters into Partnership with Natural Supplements and Vitamins

First Clinical Study on Corneal Collagen Cross Linking Commences in the US

Adcock Ingram Holdings Takes Over Nutrilida Healthcare

Danisco and Kappa Collaborate for New Vitamin K2 MK-

VitaminSpice Gets a $5 Million Supply Order form West & Associates LLC

NattoPharma To Supply MenaQ7 to European Company

Cytochroma Commences Phase II B Trial of CTAP

Capsules in CKD Patients

ICV Capital Partners Acquires Stauber Performance

ChromaDex Signs Agreement with Kappa Bioscience

Sanofi-Aventis Forays into Chinese Vitamin OTC Market

Topical BioMedics Inks Contract with The Vitamin Shoppe

DSM Enters into Collaboration with Brain

ACO Hud AB Takes Over J&J Consumer Nordic’s ACO Vitamin and Nutritional Supplements Range

Chugai Obtains Positive Results in Phase III study of Vitamin D3 derivative

Axxess Pharma Enters License Agreement for Vitamin D-3 Capsule

Carolina Natural Health Center Partners with Hmedicine.com

PetSmart® Partners with GNC for Pet Dietary Supplements

Gnosis Enters into Partnership and Distribution Agreement with NattoPharma

Instaflex Partners General Nutrition Centers

Anlit Enters Agreement with Polpharma

DSM Takes Over Microbia

Emisphere Teams Up with Novartis for Drug Development

SensoryEffects Acquires Cargill Liquid Vitamin Business

Carlyle Group Acquires NBTY

Novus Acquires IQF Group

Lonza to Establish Nicotinates Production Plant

National Pharmaceutical to Take Over Vida Pharma

NattoPharma Signs Distribution Agreement with Gnosis

Mach Completes White Hat Brands Acquisition

SOHM Ventures into Specific Product Category

Inverness Divests Nutritional and Vitamin Supplement Operations

Xinfu Pharma to Divest Specific Businesses

VS Holdings Merges with VS Parent

Jiangsu Jiangshan Changes Name to Aland (Jiangsu) Nutraceutical

Qualsec Acquires Vitamin Spice

Breckenridge and Orit Ink Ergocalciferol Capsules Marketing Agreement

CTV Enters into Joint Venture with Northern Lights and Cliffstar

Zhejiang NHU to Halt Production of Vitamin API

GlaxoSmithKline Acquires Stiefel Laboratories

Strativa Purchases Global Rights of QOL Medical’s Nascobal® Nasal Spray

Genomma Lab Takes Over Mexicana Medicinas y Medicamentos Nacionales

DSM Acquires Minority Stake in NCPC

DSM and North China Pharmaceutical to Set Up Three Joint Ventures

NattoPharma ASA Inks Marketing Deal with Danisco A/S

GlaxoSmithKline to Acquire Bristol-Myers Squibb Pakistan

Emerson Ecologics Takes Over Terrace International Distributors

Nature's Way Holding Takes Over Enzymatic Therapy

Elder Pharmaceuticals Purchases Stake in Elder Universal Pharmaceuticals

Transom Capital Group Purchases Good Living Labs

Daiichi Fine Chemical Signs Agreement with Kyowa Hakko

Sanofi-Aventis Acquires Symbion CP Holdings

The Suggestion Box Purchases Majority Stake in Changing Times Vitamins

Mainstream Ventures and Acosta Ink Distribution Agreement

Longhorn Acquisition Corp. Acquires Allergy Research Group

Mitsubishi Tanabe Pharma Inks Licensing Agreement with Cytochroma

NBTY Acquires Leiner Health Products

Fontus Pharmaceuticals Acquires ROCALTROL® from Roche Laboratories

Beijing Happy Vitamins Mergers with Shell AirtimeDSL

NeutraHealth Buys Perrigo UK Limited

PepsiCo Acquires V Water Brand

PepsiCo Takes Over Vitamin Brands

Eastman Chemical Company to Shut Vitamin E TPGS Business

NattoPharma and Cederroth International Inks Agreement

Kirin Pharma Mergers with Kyowa Hakko

IntelGenx and Azur Pharma Ink Co-Development Agreement

Hi-Tech Pharmacal Acquires Midlothian

Westmoore Buys Stake in Starmed

EID Parry Acquires Stake in Phytoremedies

Vitamin Shoppe Acquires Five Nutrition Depot Locations

BASF Dissolves JV with Fortitech

Lonza to Build New Facility for Nicotinates

9. INDUSTRY ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER

GeoPharma Takes Over Dynamic Health Products

HIG Capital Management Buys The Harvard Drug Group

Adisseo Acquires Rhodia’s PSR Business

FDC Vitamins Acquires Nutri-Force Nutrition

Baywood International Takes over Nutritional Specialties

Eurand Pharmaceuticals Acquires SourceCF

Sopharma Purchases Stake in Vitaminy

Dishman to Acquire Solvay Pharmaceuticals

Colorcon Pockets Chr. Hansen’s Pharmaceutical Excipients and Coating Business

DC Brands Takes Over Hard Nutrition

CK Life to Acquire Lipa Pharmaceuticals

Natco Pockets SaveMart Pharmacy

Frutarom to Take over Adumim Food Additives

Kyowa Hakko Pockets Daiichi Fine Chemical

Legend Acquires Shijiazhuang Pharmaceutical

Jiangshan Receives COS for Ascorbic Acid

Wind Point Partners Pockets Vertellus Specialties

Patheon Sells Plants to Pharmetics

BlueStar Takes Over France’s Adisseo Group

BASF Japan Acquires Takeda’s Stake in BASF Takeda

IdeaSphere Acquires Boehringer’s Natural Healthcare Business ‘Pharmaton’

Cytochroma Acquires Proventiv, Strengthens Vitamin D Product Portfolio

MM2 Acquires Genotec

Rockwell Enters into an Exclusive License Agreement with Charak

LycoRed Sets Up Mineral and Vitamin Premix Unit in the US

DSM Receives CEP for a New Vitamin B5 Product ‘Calpan’

DSM Acquires Stake in Roche Shanghai Vitamins

Yamanouchi and Fujisawa Merge to Form ‘Astellas Pharma’

DSM Inks New Joint Venture Agreement with NCPC in China

DSM Closes US Facility, Focus on Dalry Plant

Venkat Pharma Secures Order to Supply Vitamins in the US

Phosphagenics Enters into a Deal with Swisse to Launch Vitamin E Phosphate

Adisseo Extends FAMI-QS Certification to Entire Microvit Range of Vitamins

BASF Inaugurates New Manufacturing Facility

AXM Signs Exclusive Agreement to Supply Sunkist® Multivitamin Supplements

10. FOCUS ON SELECT GLOBAL PLAYERS

Adisseo France S.A.S (France)

Aland (Jiangsu) Nutraceutical Co., Ltd.

Archer Daniels Midland Co. (USA)

BASF SE (Germany)

Boehringer Ingelheim Consumer Health Care (Germany)

Cargill Inc. (USA)

Cognis Corp. (Germany)

DSM Nutritional Products Ltd. (Switzerland)

Daiichi Sankyo Healthcare (Japan)

Kyowa Hakko Kirin Co., Ltd. (Japan)

Lonza Group Ltd. (Switzerland)

North China Pharmaceutical Group Corp. (China)

Pharmavite LLC (USA)

Vertellus Specialties Inc. (USA)

11. GLOBAL MARKET PERSPECTIVE

Table 21: World Recent Past, Current & Future Analysis for Vitamins by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 22: World Historic Review for Vitamins byGeographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 23: World 15-Year Perspective for Vitamins by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 24: World Recent Past, Current & Future Analysisfor Vitamin A by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 25: World Historic Review for Vitamin A byGeographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 26: World 15-Year Perspective for Vitamin A by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 27: World Recent Past, Current & Future Analysisfor Vitamin D by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 28: World Historic Review for Vitamin D byGeographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 29: World 15-Year Perspective for Vitamin D by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 30: World Recent Past, Current & Future Analysisfor Vitamin E by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 31: World Historic Review for Vitamin E byGeographic Region - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 32: World 15-Year Perspective for Vitamin E by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 33: World Recent Past, Current & Future Analysisfor Vitamin B Complex by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 34: World Historic Review for Vitamin B Complexby Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 35: World 15-Year Perspective for VitaminB Complex by Geographic Region - PercentageBreakdown of Dollar Sales for US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

Table 36: World Recent Past, Current & Future Analysisfor Vitamin C by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 37: World Historic Review for Vitamin C byGeographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 38: World 15-Year Perspective for Vitamin C by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 39: World Recent Past, Current & Future Analysisfor Other Vitamins by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 40: World Historic Review for Other Vitamins by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 41: World 15-Year Perspective for Other Vitamins by Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017(includes corresponding Graph/Chart)

Table 42: World Recent Past, Current & Future Analysisfor Vitamins in Animal Feed Additives by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)

Table 43: World Historic Review for Vitamins in AnimalFeed Additives by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 44: World 15-Year Perspective for Vitamins in AnimalFeed Additives by Geographic Region - Percentage Breakdownof Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of WorldMarkets for Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 45: World Recent Past, Current & Future Analysisfor Vitamins in Cosmetics by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 46: World Historic Review for Vitamins in Cosmeticsby Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 47: World 15-Year Perspective for Vitaminsin Cosmetics by Geographic Region - PercentageBreakdown of Dollar Sales for US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

Table 48: World Recent Past, Current & Future Analysisfor Vitamins in Food by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 49: World Historic Review for Vitamins in Food by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 50: World 15-Year Perspective for Vitamins in Foodby Geographic Region - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 51: World Recent Past, Current & Future Analysisfor Vitamins in Pharmaceuticals by Geographic Region -US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 52: World Historic Review for Vitamins inPharmaceuticals by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 53: World 15-Year Perspective for Vitamins in Pharmaceuticals by Geographic Region - PercentageBreakdown of Dollar Sales for US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

12. THE UNITED STATES

A. Market Analysis

Outlook

Trends and Issues

Private Label Vitamins Emerge as a Popular Choice Amid Recession

Recession Woes Spur Sales of Supplements

Retailers Exploit the Growing Vitamin Fever

Growth of Dietary Supplements Unaffected by Increased Regulation

Increasing Health Concerns Lead to New Product Developments

NATURE MADE® Vitamins and Supplements: The Number 1 Brand 5th Time in a Row

Upcoming Trends

Market Share Data

Table 54: Leading ‘One and Two Lettered Vitamin’Brands in the US (2010): Percentage Breakdownof Value Sales for Nature Made, Nature's Bounty,Sundown Naturals and Others (includes corresponding Graph/Chart)

Table 55: Leading ‘One and Two Lettered Vitamin’ Producers in the US (2010): Percentage Breakdownof Value Sales for Pharmavite, Nature's Bounty,Sundown Vitamins, U.S. Nutrition, NorthwestNatural Products, and Others (includes corresponding Graph/Chart)

Table 56: Leading Liquid Vitamin Brands in the US(2010): Percentage Breakdown of Value Sales forAlacer Emergen-C, Nature's Bounty, EnfamilPoly-Vi-Sol, Baby's Bliss, Alacer Emergen-CImmune Defense, and Others (includescorresponding Graph/Chart)

Table 57: Leading Vitamin Brands in the US (2009): Percentage Breakdown of Value Sales for CentrumSilver, Bausch and Lomb Preservision, Centrum,One A Day, Flintstones, and Others (includescorresponding Graph/Chart)

Table 58: Leading Vitamin Brands by Salesin Drug Outlets at the US: 2009 (includescorresponding Graph/Chart)

Table 59: Leading Multivitamin Brands by Sales atDrug Outlets in the US: 2009 (includescorresponding Graph/Chart)

Table 60: Leading Multivitamin Brands by Sales atDrug Outlets in the US: 2010 (includescorresponding Graph/Chart)

Table 61: Leading Supplements in the US (2009): Percentage Share Breakdown for Vitamins, Botanicalsand Herbs, Specialty Supplements, Sports Nutrition, Minerals, and Others (includes corresponding Graph/Chart)

An Insight into Select Vitamins

Vitamin C

Table 62: US Vitamin C Market (2005 & 2006 -A Recent Past Perspective): Average Prices in US$ per Pound by End-Use Segment - Animal Feed Additives, Cosmetics, Dietary Supplements, and Food and Beverages (includes corresponding Graph/Chart)

Vitamin E

Principal Vitamin E Products of Five Major Participants in the US Market - DSM, BASF, Adisseo, Cognis, and ADM

Table 63: US Vitamin E Market (2005 & 2006 - A Recent Past Perspective): Average Prices in US$ per Pound by End-Use Segment - Animal Feed Additives, Cosmetics, Dietary Supplements, and Food and Beverages (includes corresponding Graph/Chart)

Table 64: US Market for Vitamin E (2010): Market Share Breakdown of Revenues by Leading Players - DSM Nutritional Products, Inc., BASF Corporation,Adisseo USA, Inc., and Others (includescorresponding Graph/Chart)

Vitamin A

Table 65: US Vitamin A Market (2005 & 2006 - A Recent Past Perspective): Average Prices in US$ per Pound by End-Use Segment - Animal Feed Additives, Cosmetics,Dietary Supplements, and Food and Beverages (includes corresponding Graph/Chart)

Table 66: US Market for Vitamin A (2010): Percentage Share Breakdown of Revenues by Leading Players -DSM Nutritional Products Inc, BASF Corporation,and Others (includes corresponding Graph/Chart)

Beta-Carotene

Table 67: US Beta-Carotene Market (2005 & 2006 -A Recent Past Perspective): Average Pricesin US$ per Pound by End-Use Segment -Animal Feed Additives, Cosmetics, DietarySupplements, and Food and Beverages(includes corresponding Graph/Chart)

Table 68: US Market for Beta-Carotene (2010):Percentage Share Breakdown of Revenues byLeading Players - DSM Nutritional Products Inc,BASF Corporation, and Others (includescorresponding Graph/Chart)

Vitamin B3

Table 69: US VitaminB3/Niacin Market with Annual Volume Figures in Metric Tons for the Years 2003,2005, 2008 and 2010 (includes corresponding Graph/Chart)

Table 70: US VitaminB3/Niacin Market withAnnual Sales Figures in US$ Million forthe Years 2003, 2005, 2008 and 2010 (includes corresponding Graph/Chart)

End-Use Applications

Animal Feed Additives

Vitamin C

Table 71: US Market for Vitamin C in AnimalFeed (2010): Percentage Share Breakdown of Revenues by Leading Players for DSM Nutritional Products, BASF Corporation,and Others (includes correspondingGraph/Chart)

Table 72: US Market for Vitamin C in Animal Feed Additives (2010): Percentage ShareBreakdown of Revenues by Applications -Pet Feed; Aquaculture Feed; Piglets, Startersand Prestarters; and Others (includescorresponding Graph/Chart)

Vitamin E

Table 73: US Market for Vitamin E in AnimalFeed Sector (2010): Percentage ShareBreakdown of Revenues by Leading Playersfor DSM, BASF Corporation, Adisseo USA Inc,and Others (includes correspondingGraph/Chart)

Table 74: US Market for Vitamin E in Animal Feed Additives (2010): Percentage Share Breakdown of Revenues by Applications - Ruminants, Swine,Poultry, Aquaculture , and Others (includes corresponding Graph/Chart)

Vitamin A

Table 75: US Market for Vitamin A in Animal Feed Additives (2010): Percentage Share Breakdownof Revenues by Application - Poultry, Swine, Ruminants, Aquaculture, and Others (includes corresponding Graph/Chart)

Beta-Carotene

Table 76: US Market for Beta-Carotene inAnimal Feed Additives Industry (2010):Percentage Share Breakdown of Revenuesby Leading Players - DSM and BASF(includes corresponding Graph/Chart)

Dietary Supplements

Table 77: Percentage Value Share Breakdownof Food Supplements in the US: 2010 (includes corresponding Graph/Chart)

Table 78: US Market for Natural Vitamins (2010): Percentage Value Share Breakdown by RetailChannel - Drug, Food and Discount Stores(includes corresponding Graph/Chart)

Table 79: Multivitamins’ Market Share byRetail Channel in 2010: Percentage ValueBreakdown for Discount Stores, ChainDrugstores, Food/Drug Combination Stores,Supermarkets and Independent Drugstores(includes corresponding Graph/Chart)

Analysis by Product segments

Vitamin C

Table 80: US Market for Vitamin C in DietarySupplements Sector (2010): Percentage Share Breakdown of Revenues by Single-EntityTablets and Multivitamins (includes corresponding Graph/Chart)

Table 81: US Market for Vitamin C in DietarySupplements Sector (2010): Percentage Share Breakdown of Revenues by Leading Players -DSM Nutritional Products, BASF Corporation,and Others (includes correspondingGraph/Chart)

Vitamin E

Table 82: US Market for Vitamin E in DietarySupplements Industry (2010): Percentage Share Breakdown of Revenues by Leading Players -DSM Nutritional Products Inc., BASFCorporation, and Others (includescorresponding Graph/Chart)

Table 83: US Market for Natural Vitamin Ein Dietary Supplements Industry (2010):Percentage Breakdown of Revenues by Leading Players - DSM Nutritional Products, Inc.,Cognis Nutrition and Health, and ADM(includes corresponding Graph/Chart)

Table 84: US Market for Synthetic Vitamin Ein Dietary Supplements Industry (2010): Percentage Breakdown of Revenues by Leading Players -DSM Nutritional Products, Inc. and BASF(includes corresponding Graph/Chart)

Table 85: US Market for Vitamin E in DietarySupplements Industry (2010): PercentageShare Breakdown of Revenues by Segment -Single-Entity Supplements and Multivitamins (includes corresponding Graph/Chart)

Vitamin A

Table 86: US Market for Vitamin A in DietarySupplements Industry (2010): PercentageShare Breakdown of Revenues by LeadingPlayers - DSM, BASF and Others (includes corresponding Graph/Chart)

Beta-Carotene

Table 87: US Market for Beta-Carotene in Dietary Supplements Industry (2010): Percentage Share Breakdown of Revenues by Leading Players -DSM, BASF, and Others (includescorresponding Graph/Chart)

Preference for the Natural

Cosmetics Industry

Vitamin C

Table 88: US Market for Vitamin C in CosmeticsSector (2010): Percentage Share Breakdown ofRevenues by Leading Players - DSM Nutritional Products, BASF, and Others (includescorresponding Graph/Chart)

Vitamin E

Table 89: US Market for Vitamin E in CosmeticsIndustry (2010): Percentage Share Breakdown of Revenues by Leading Players - DSM Nutritional Products, BASF, and Others (includescorresponding Graph/Chart)

Table 90: US Market for Synthetic Vitamin Ein Cosmetics Industry (2010): Percentage Share Breakdown of Revenues by Leading Players -DSM Nutritional Products and BASF (includes corresponding Graph/Chart)

Table 91: US Market for Natural Vitamin E inCosmetics Industry (2010): Percentage ShareBreakdown of Revenues by Leading Players - Cognis Nutrition and Health, ADM, and DSM Nutritional Products (includescorresponding Graph/Chart)

Vitamin A

Table 92: US Market for Vitamin A in CosmeticsIndustry (2010): Percentage Share Breakdownof Revenues by Leading Players - DSM and BASF (includes corresponding Graph/Chart)

Beta-Carotene

Table 93: US Market for Beta-Carotene inthe Cosmetics Industry (2010): Percentage ShareBreakdown of Revenues by Leading Players -DSM and BASF (includes correspondingGraph/Chart)

Food and Beverage Industry

Vitamin C

Table 94: US Market for Vitamin C in Food and Beverages Industry (2010): Percentage Share Breakdown of Revenues by Application -Cereals, Beverages, Nutrition Bars, and Others(includes corresponding Graph/Chart)

Table 95: US Market for Vitamin C in Food andBeverages Sector (2010): Percentage ShareBreakdown of Revenues by Leading Players -DSM Nutritional Products, BASF, and Others(includes corresponding Graph/Chart)

Vitamin E

Table 96: US Market for Vitamin E in Food andBeverages Industry (2010): Percentage ShareBreakdown of Revenues by Application -Cereals, Beverages, Nutrition Bars, Snack Foods,and Oils and Fats (includes correspondingGraph/Chart)

Table 97: US Market for Vitamin E in Foodand Beverages Industry (2010): PercentageShare Breakdown of Revenues by Leading Playersfor DSM Nutritional Products, BASF, andOthers (includes corresponding Graph/Chart)

Table 98: US Market for Natural Vitamin Ein Food and Beverages Industry (2010):Percentage Share Breakdown of Revenues byLeading Players - Cognis Nutrition and Health,ADM, and DSM Nutritional Products (includes corresponding Graph/Chart)

Table 99: US Market for Synthetic Vitamin Ein Food and Beverages Industry (2010): PercentageShare Breakdown of Revenues by LeadingPlayers - DSM Nutritional Products, and BASF (includes corresponding Graph/Chart)

Vitamin A

Table 100: US Market for Vitamin A in Foodand Beverages Industry (2010): PercentageShare Breakdown of Revenues by LeadingPlayers - DSM, BASF and Others (includes corresponding Graph/Chart)

Beta-Carotene

Table 101: US Market for Beta-Carotenein Food and Beverages Industry (2010):Percentage Share Breakdown of Revenuesby Leading Players - DSM, BASF, andOthers (includes corresponding Graph/Chart)

US Vitamin Imports & Exports- A Historic Scenario

Table 102: US Exports of Vitamin A and their Derivativesin 2003 and 2004: Breakdown of Volume and Value by Geographic Region for United Kingdom, Australia, Panama, Netherlands, Germany, Brazil, Japan,Turkey, Malaysia, Singapore, and Others (Volumein Thousand Kilograms, Value in US$ Thousands)(includes corresponding Graph/Chart)

Table 103: US Imports of Vitamin A and their Derivativesin 2003 and 2004: Breakdown of Volume and Valueby Geographic Region for China, Germany, Switzerland, France, Denmark, Japan Canada, Taiwan, Israel, Netherlands, and Others (Volume in ThousandKilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 104: US Exports of Vitamin B2 and theirDerivatives in 2003 and 2004: Breakdown of Volumeand Value by Geographic Region for Netherlands,Canada, Mexico, Brazil, Israel, Colombia, Pakistan,Hong Kong, Japan, Singapore, and Others (Volumein Thousand Kilograms, Value in US$ Thousands).(includes corresponding Graph/Chart)

Table 105: US Imports of Vitamin B2 and their Derivatives in 2003 and 2004: Breakdown ofVolume and Value by Geographic Region forChina, Germany, Korea, Japan, Kyrgyzstan,Netherlands, France, and Others (Volumein Thousand Kilograms, Value in US$ Thousands). (includes corresponding Graph/Chart)

Table 106: US Exports of Vitamin B3 or B5 and their Derivatives in 2003 and 2004: Breakdown of Volumeand Value by Geographic Region for Canada,Mexico, Netherlands, United Kingdom, Brazil,China, and Others (Volume in ThousandKilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 107: US Imports of Vitamin B3 or B5 and their Derivatives in 2003 and 2004: Breakdown of Volumeand Value by Geographic Region for China,United Kingdom, Japan, Germany, Taiwan, Israel,Cameroon, and Others (Volume in ThousandKilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 108: US Exports of B6 and their Derivativesin 2003 and 2004: Breakdown of Volume and Valueby Geographic Region for Canada, United ArabEmirates, Netherlands, Germany, Republic ofSouth Africa, Mexico, Argentina, and Others(Volume in Thousand Kilograms, Valuein US$ Thousands) (includes corresponding Graph/Chart)

Table 109: US Imports of B6 and their Derivativesin 2003 and 2004: Breakdown of Volume and Valueby Geographic Region for China, Japan, Germany, Switzerland, Hong Kong, Italy, Netherlands, Belgium, Spain and United Kingdom (Volume in Thousand Kilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 110: US Exports of Vitamin B12 and their Derivatives in 2003 and 2004: Breakdown of Volumeand Value by Geographic Region for Canada,Australia, Netherlands, Mexico, Brazil, Pakistan, Guatemala and Others (Volume in ThousandKilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 111: US Imports of Vitamin B12 and their Derivatives in 2003 and 2004: Breakdown of Volumeand Value by Geographic Region for China, France,India, Romania, Hungary, Belgium, Denmark, andOthers (Volume in Thousand Kilograms,Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 112: US Exports of Vitamin C and their Derivatives in 2003 and 2004: Breakdown of Volume and Value by Geographic Region for Netherlands, Singapore, Mexico, Brazil, Canada, Japan, Colombia, Germany, Honduras,Argentina, and Others (Volume in Thousand Kilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 113: US Exports of Vitamin E and their Derivativesin 2003 and 2004: Breakdown of Volume and Value by Geographic Region for Canada, Netherlands, Japan, Germany, Australia, Brazil, India, Ireland, United Kingdom, China, and Others (Volume in Thousand Kilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

Table 114: US Imports of Vitamin E and their Derivatives in 2003 and 2004: Breakdown of Volume and Value by Geographic Region for China, Germany, Switzerland, France, Denmark, Japan, Canada, Mexico, India,Belgium, and Others(Volume in Thousand Kilograms, Value in US$ Thousands) (includes corresponding Graph/Chart)

B. Market Analytics

Table 115: The US Recent Past, Current & FutureAnalysis for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 116: The US Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 117: The US 15-Year Perspective for Vitamins byProduct Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 118: The US Recent Past, Current & Future Analysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 119: The US Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 120: The US 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

13. CANADA

A. Market Analysis

Outlook

Vitamins Witness Steady Growth

B. Market Analytics

Table 121: Canadian Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 122: Canadian Historic Review for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 123: Canadian 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown ofDollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 124: Canadian Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 125: Canadian Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includescorresponding Graph/Chart)

Table 126: Canadian 15-Year Perspective forVitamins by End Use Segment - PercentageBreakdown of Dollar Sales for Animal FeedAdditives, Cosmetics, Food, and PharmaceuticalsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

14. JAPAN

A. Market Analysis

Outlook

Trends and Issues

Increasing Vitamin Sales

Nutritional Functional Foods Identified as FOSHU

Single Vitamins More Popular Than Multivitamins

Consumer Preference Varies Across Age Groups

Media Plays a Major Role

Distribution Channels

Major Exporters

Regulations

BASF Japan Ltd.: A Major Player

B. Market Analytics

Table 127: Japanese Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includes corresponding Graph/Chart)

Table 128: Japanese Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 129: Japanese 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

Table 130: Japanese Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 131: Japanese Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includes corresponding Graph/Chart)

Table 132: Japanese 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

15. EUROPE

A. Market Analysis

Outlook

Snapshots

Regulations Governing the Market

Challenges Faced By European Vitamin Manufacturers

Strategic Moves to Tide Over Heavy Competition

Growing Use of Natural Products in Personal Care Products Augurs Well for Vitamins Market

An Insight into Select Vitamins

Vitamin A

B-Complex Vitamins

Beta-Carotene

Table 133: European Market for Beta-Carotene(2010): Percentage Breakdown of Consumption by Geographic Region for Germany, United Kingdomand Ireland, The Netherlands, and Others (includes corresponding Graph/Chart)

Vitamin C

B. Market Analytics

Table 134: European Recent Past, Current & FutureAnalysis for Vitamins by Geographic Region - France, Germany, Italy, UK, Spain, Russia &Rest of Europe Markets Independently Analyzedwith Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 135: European Historic Review for Vitamins by Geographic Region - France, Germany, Italy, UK,Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includes corresponding Graph/Chart)

Table 136: European 15-Year Perspective for Vitaminsby Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK,Spain, Russia &Rest of Europe Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 137: European Recent Past, Current & FutureAnalysis for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includescorresponding Graph/Chart)

Table 138: European Historic Review for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 139: European 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 140: European Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 141: European Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includes corresponding Graph/Chart)

Table 142: European 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

15a. FRANCE

Market Analysis

Table 143: French Recent Past, Current & Future Analysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 144: French Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 145: French 15-Year Perspective for Vitamins by Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 146: French Recent Past, Current & Future Analysis for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)

Table 147: French Historic Review for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 148: French 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

15b. GERMANY

A. Market Analysis

Outlook

Regulations in the German Vitamin Market

Select Regional Player

B. Market Analytics

Table 149: German Recent Past, Current & FutureAnalysis for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 150: German Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 151: German 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown ofDollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 152: German Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 153: German Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 154: German 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets forYears 2003, 2010 & 2017 (includes corresponding Graph/Chart)

15c. THE UNITED KINGDOM

A. Market Analysis

Outlook

Vitamin Sales Pick Up

Vitamins and Supplements: A High Growth Market

Increasing Popularity of Direct Marketing

New Law to Have an Impact on Sales

Import Policies and Other Regulations

Table 155: Leading Vitamin Brands in the UnitedKingdom (2010): Percentage Share Breakdown ofValue Sales for Seven Seas, Boots, Bayer, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 156: UK Recent Past, Current & Future Analysisfor Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)

Table 157: UK Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 158: UK 15-Year Perspective for Vitamins byProduct Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 159: UK Recent Past, Current & Future Analysisfor Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)

Table 160: UK Historic Review for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart)

Table 161: UK 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

15d. ITALY

Market Analysis

Table 162: Italian Recent Past, Current & Future Analysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 163: Italian Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 164: Italian 15-Year Perspective for Vitamins by Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 165: Italian Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 166: Italian Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 167: Italian 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

15e. SPAIN

A. Market Analysis

Outlook

B. Market Analytics

Table 168: Spanish Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includescorresponding Graph/Chart)

Table 169: Spanish Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 170: Spanish 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown ofDollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 171: Spanish Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 172: Spanish Historic Review for Vitamins by End Use Segment - Animal Feed Additives,Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 173: Spanish 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years2003,2010 & 2017 (includes corresponding Graph/Chart)

15f. RUSSIA

A. Market Analysis

Table 174: Vitamins and Dietary Supplements Marketin Russia (2008-2009): Percentage Share Breakdownby Retail Distribution Channel (includes corresponding Graph/Chart)

Table 175: Russian Market for Vitamins and Dietary Supplements (2010): Value Market Shares for SelectGlobal Brands (includes corresponding Graph/Chart)

Table 176: Leading Vitamin Supplements Brandsin Russia (2009): Percentage Breakdown ofValue Sales for Vitrum, Complivit, CA-D3, Multi-Tabs, Supradin, Elevit, Aquadetrim, Picovit, Calcemin, Aevit and Others (includescorresponding Graph/Chart)

B. Market Analytics

Table 177: Russian Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes correspondingGraph/Chart)

Table 178: Russian Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 179: Russian 15-Year Perspective for Vitamins by Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 180: Russian Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and PharmaceuticalsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 181: Russian Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 182: Russian 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

15g. REST OF EUROPE

A. Market Analysis

Outlook

Overview of the Danish Vitamins Industry

B. Market Analytics

Table 183: Rest of Europe Recent Past, Current &Future Analysis for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 184: Rest of Europe Historic Review for Vitaminsby Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2003through 2008 (includes correspondingGraph/Chart)

Table 185: Rest of Europe 15-Year Perspective forVitamins by Product Segment - Percentage Breakdownof Dollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 186: Rest of Europe Recent Past, Current &Future Analysis for Vitamins by End Use Segment -Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includescorresponding Graph/Chart)

Table 187: Rest of Europe Historic Review for Vitaminsby End Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 188: Rest of Europe 15-Year Perspective forVitamins by End Use Segment - Percentage Breakdownof Dollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

16. ASIA-PACIFIC

A. Market Analysis

Outlook

Disease Outbreaks Increase Vitamin Consumption

Growing Importance of Vitamin Enhanced Food Products

B. Market Analytics

Table 189: Asia-Pacific Recent Past, Current & Future Analysis for Vitamins by Geographic Region - China, Australia, India, & Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)

Table 190: Asia-Pacific Historic Review for Vitaminsby Geographic Region - China, Australia, India, &Rest of Asia-Pacific Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2003 through 2008) (includes corresponding Graph/Chart)

Table 191: Asia-Pacific 15-Year Perspective for Vitaminsby Geographic Region - Percentage Breakdown of Dollar Sales for China, Australia, India, & Rest of Asia-Pacific Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 192: Asia-Pacific Recent Past, Current & Future Analysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years2009 through 2017 (includes correspondingGraph/Chart)

Table 193: Asia-Pacific Historic Review for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 194: Asia-Pacific 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 195: Asia-Pacific Recent Past, Current & Future Analysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 196: Asia-Pacific Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 197: Asia-Pacific 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

16a. CHINA

A. Market Analysis

Outlook

China: A Significant Vitamin Producer

Table 198: Chinese Vitamin Market (2005-2007): Exportsof Vitamin Active Pharmaceutical Ingredients by Volume(In Thousand Tons) and Value (In US$ Million)(includes corresponding Graph/Chart)

Vitamin API Industry to Witness Intensified Competition

Government Steps-In with Regulations to Supervise the Industry

High Demand Upholds Higher Prices of Vitamin E API

Increased Investments Seen in Other Vitamin APIs Markets

Chinese Government Intervenes to Regulate Vitamin C Industry

Mounting Export Prices of Vitamin D3: A Recent Past Scenario

Evolution of Chinese Vitamin Industry

A Peak into the Past

1990s: A New Era

Early 2000s

Current and Recent Past Market Scenario

China’s Vitamin Consumption Outstripping Supply

Demand Comparatively More in Developed Regions of China

Top Companies Expanding Vitamin Business in China

Dietary Supplements and Vitamins Market

Table 199: Leading Players in the Chinese Dietary Supplements and Vitamins Market (2009):Percentage Breakdown of Value Sales for Amway (China), Infinitus (China), Stone Group Holdings, Shandong Dong- E-E- Jiao, Tianjin TianshiBiological Development and Others (includes corresponding Graph/Chart)

Zhejiang Hangzhou Xinfu Pharmaceutical Co. Ltd.: A Major Vitamins Producer

B. Market Analytics

Table 200: Chinese Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includes corresponding Graph/Chart)

Table 201: Chinese Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 202: Chinese 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown ofDollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 203: Chinese Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 204: Chinese Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 205: Chinese 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

16b. AUSTRALIA

A. Market Analysis

Outlook

Vitamins Rule the OTC Healthcare Sector

Table 206: Australian Vitamins Market by LeadingPlayers (2010): Market Share Breakdown byValue Sales for Bayer, Sanofi-Aventis, Blackmores,Swisse, Wyeth, and Others (includes corresponding Graph/Chart)

Table 207: Australian Vitamins Market by LeadingPlayers (2010): Market Share Breakdown byVolume Sales for Bayer, Sanofi-Aventis, Blackmores, Swisse, Wyeth, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 208: Australian Recent Past, Current & Future Analysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 209: Australian Historic Review for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 210: Australian 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 211: Australian Recent Past, Current & Future Analysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 212: Australian Historic Review for Vitaminsby End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 213: Australian 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

16c. INDIA

A. Market Analysis

Outlook

Indian Vitamins Market to Surge

NPPA Raises Prices of Vitamin C

Vitamin Fortification

B. Market Analytics

Table 214: Indian Recent Past, Current & Future Analysisfor Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 215: Indian Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 216: Indian 15-Year Perspective for Vitamins by Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 217: Indian Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 218: Indian Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, CosmeticsFood, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 219: Indian 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of DollarSales for Animal Feed Additives, Cosmetics, Food,and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

16d. REST OF ASIA-PACIFIC

A. Market Analysis

Outlook

Focus on Select Countries/Regions

Malaysia Eyes the US Market

Korea

Dietary Supplements and Vitamins Sales Hit by Recession

South Korean Medicine Classification System

South East Asia

Public Sector of SEA Promotes Food Fortification

Analysis of Key Vitamins - A Recent Past Perspective

Vitamin A

Vitamin C

Vitamin E

Other Vitamins

Taiwan

Regulatory Environment

Market Drivers

B. Market Analytics

Table 220: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Vitamins by Product Segment-Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includescorresponding Graph/Chart)

Table 221: Rest of Asia-Pacific Historic Review forVitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003through 2008 (includes correspondingGraph/Chart)

Table 222: Rest of Asia-Pacific 15-Year Perspectivefor Vitamins by Product Segment - PercentageBreakdown of Dollar Sales for Vitamin A, Vitamin D,Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets for Years 2003, 2010 & 2017(includes corresponding Graph/Chart)

Table 223: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Vitamins by End Use Segment -Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includes corresponding Graph/Chart)

Table 224: Rest of Asia-Pacific Historic Review forVitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 225: Rest of Asia-Pacific 15-Year Perspectivefor Vitamins by End Use Segment - PercentageBreakdown of Dollar Sales for Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

17. LATIN AMERICA

Market Analysis

Table 226: Latin American Recent Past, Current &Future Analysis for Vitamins by Geographic Region -Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)

Table 227: Latin American Historic Review forVitamins by Geographic Region - Brazil, Mexicoand Rest of Latin America Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includescorresponding Graph/Chart)

Table 228: Latin American 15-Year Perspective forVitamins by Geographic Region - Brazil, Mexico andRest of Latin America Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

Table 229: Latin American Recent Past, Current & Future Analysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 230: Latin American Historic Review for Vitaminsby Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 231: Latin American 15-Year Perspective forVitamins by Product Segment - Percentage Breakdownof Dollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 232: Latin American Recent Past, Current &Future Market Analysis for Vitamins by End UseSegment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 233: Latin American Historic Review for Vitaminsby End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 234: Latin American 15-Year Perspective forVitamins by End Use Segment - Percentage Breakdownof Dollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

17a. BRAZIL

Market Analysis

Table 235: Brazilian Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 236: Brazilian Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 237: Brazilian 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 238: Brazilian Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 239: Brazilian Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includes corresponding Graph/Chart)

Table 240: Brazilian 15-Year Perspective for Vitaminsby End Use Segment - Percentage Breakdown ofDollar Sales for Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets for Years 2003,2010 & 2017 (includes corresponding Graph/Chart)

17b. MEXICO

A. Market Analysis

Outlook

Nutraceuticals Market

B. Market Analytics

Table 241: Mexican Recent Past, Current & FutureAnalysis for Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2009 through 2017 (includes corresponding Graph/Chart)

Table 242: Mexican Historic Review for Vitamins byProduct Segment - Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2003through 2008 (includes correspondingGraph/Chart)

Table 243: Mexican 15-Year Perspective for Vitaminsby Product Segment - Percentage Breakdown of DollarSales for Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

Table 244: Mexican Recent Past, Current & FutureAnalysis for Vitamins by End Use Segment - AnimalFeed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009through 2017 (includes correspondingGraph/Chart)

Table 245: Mexican Historic Review for Vitamins byEnd Use Segment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years2003 through 2008 (includes corresponding Graph/Chart)

Table 246: Mexican 15-Year Perspective for Vitamins byEnd Use Segment - Percentage Breakdown of Dollar Sales for Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets for Years 2003, 2010 &2017 (includes corresponding Graph/Chart)

17c. REST OF LATIN AMERICA

A. Market Analysis

Outlook

Focus on Select Countries

Argentina

Chile

Ecuador

B. Market Analytics

Table 247: Rest of Latin America Recent Past, Current & Future Analysis for Vitamins by Product Segment -Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 248: Rest of Latin America Historic Review for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart)

Table 249: Rest of Latin America 15-Year Perspectivefor Vitamins by Product Segment - Percentage Breakdownof Dollar Sales for Vitamin A, Vitamin D, Vitamin E,Vitamin B Complex, Vitamin C, and Other VitaminsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

Table 250: Rest of Latin America Recent Past, Current & Future Analysis for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 251: Rest of Latin America Historic Review for Vitamins by End Use Segment - Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figure sin US$ Million for Years 2003 through 2008(includes corresponding Graph/Chart)

Table 252: Rest of Latin America 15-Year Perspectivefor Vitamins by End Use Segment - PercentageBreakdown of Dollar Sales for Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals Marketsfor Years 2003, 2010 & 2017 (includescorresponding Graph/Chart)

18. REST OF WORLD

A. Market Analysis

Nigeria

Table 253: Nigerian Vitamins and Minerals Market (2009): Percentage Share Breakdown of Value Sales by Product type - Multi-Vitamins, Single Vitamins, Tonics, and Single Minerals (includes corresponding Graph/Chart)

Israel

Table 254: Israel Vitamins and Minerals Market (2009): Percentage Share Breakdown of Value Sales by Product type - Multi-Vitamins, Single Vitamins, Single Mineralsand Tonics (includes corresponding Graph/Chart)

Tanzania

Tanzania to Uptake Fortification of Staple Foods to Boost Nutrition

B. Market Analytics

Table 255: Rest of World Recent Past, Current & Future Analysis for Vitamins by Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C,and Other Vitamins Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 256: Rest of World Historic Review for Vitaminsby Product Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other VitaminsMarkets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 257: Rest of World 15-Year Perspective for Vitamins by Product Segment - PercentageBreakdown of Dollar Sales for Vitamin A, Vitamin D,Vitamin E, Vitamin B Complex, Vitamin C, andOther Vitamins Markets for Years 2003,2010 & 2017 (includes correspondingGraph/Chart)

Table 258: Rest of World Recent Past, Current &Future Analysis for Vitamins by End UseSegment - Animal Feed Additives, Cosmetics,Food, and Pharmaceuticals Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart)

Table 259: Rest of World Historic Review forVitamins by End Use Segment - Animal FeedAdditives, Cosmetics, Food, and PharmaceuticalsMarkets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2003through 2008 (includes correspondingGraph/Chart)

Table 260: Rest of World 15-Year Perspectivefor Vitamins by End Use Segment - PercentageBreakdown of Dollar Sales for Animal FeedAdditives, Cosmetics, Food, and PharmaceuticalsMarkets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE

Total Companies Profiled: 199 (including Divisions/Subsidiaries - 232)Region/Country Players

The United States

Canada 2

Japan 14

Europe

France

Germany

The United Kingdom

Italy

Spain

Rest of Europe 51

Asia-Pacific (Excluding Japan) 51

Latin America 3

Africa 1

Middle East 2

Abstract

This report analyzes the worldwide markets for Vitamins in US$ Million by the following Product Segments: Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins (Vitamin K, Carotenoids and others). Specific end-use segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 199 companies including many key and niche players such as Adisseo France S.A.S, Aland (Jiangsu) Nutraceutical Co., Ltd., Archer Daniels Midland Co., BASFSE, Boehringer Ingelheim Consumer Health Care, Cargill Inc., Cognis Corp., DSM Nutritional Products Ltd., Daiichi Sankyo Healthcare, Kyowa Hakko Kogyo Co., Ltd., Lonza Group Ltd., North China Pharmaceutical Group Corp., Pharmavite, LLC, and Vertellus Specialties Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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