Mobile Device Management Report 2011-2016

Published by: Visiongain

Published: Oct. 10, 2011 - 189 Pages

Table of Contents

Executive Summary

E1. Growing and Expanding Realm of MDM

E2. Key factors Driving Adoption of MDM

E3. Customer Satisfaction is becoming a Strategic Differentiator for MNOs

E4. MDM Enters into the M2M (Machine to Machine) Market

E5. SaaS (Software as a Service) model for MDM

E6. MDM Lifecycle Stage

E7. MDM Market Size

E8. MDM Standardisation Benefits All

E9. LTE will Further Fuel Adoption of MDM

E10. Key Findings of the Report

1. Introduction

1.1. MDM Market Segmentation

1.1.1 MDM in the Operator Settings

1.1.2 MDM in the Enterprise Settings

1.1.3 MDM in Device Manufacturer/Platform Provider Settings

1.2 How OTA Works?

1.2.1 Why do MNOs' need OTA MDM?

1.3 Three Layers of MDM

1.3.1 Server

1.3.2 Intelligence layer

1.3.3 Applications

1.4 How Devices are updated?

1.5 Evolution of Device Management

1.6 Stakeholders in the MDM Market

1.6.1 MDM Stakeholder Influence Analysis

1.7 Driving and Resisting Forces for Advanced Mobile Device and Software Management

1.8 Aim of the Report

1.9 Report Structure

1.10 Report Scope

1.11 Methodology

2. MDM: A Strategic Analysis

2.1 Standards Based Approach to MDM

2.1.1 Key OMA Enablers

2.1.2 What is the difference between OMA CP and OMA DM?

2.1.2.1 OMA-CP

2.1.2.2 OMA-DM

2.1.2.3 Will OMA-DM Expire?

2.2 Device Management Applications

2.2.1 Configuration/Provisioning Management

2.2.2 Diagnostic Management

2.2.3 Security Management

2.2.4 FOTA: Firmware Update over the Air

2.2.4.1 Why FOTA is Inadequate in Current Smartphone Market?

2.2.5 Mobile Software Management

2.3 Benefits of MDM

2.3.1 Network Operators

2.3.2 Device Manufacturers

2.3.3 Enterprises

2.3.4 Subscribers

2.4 How the Market for Mobile Software/Application Management is Evolving?

2.5 Barriers to Mobile Device Application Management

2.6 Barriers to MDM

2.6.1 Lack of Control over the Handset Supply Chain

2.6.2 Handset Subsidies Makes it harder to justify investments in MDM

2.6.3 Lack of Integration with the Existing Customer Care and other Back Office Products

2.6.4 FOTA Deployment Impacts Several Areas in an Operator's Network

2.6.5 Longevity of Legacy Terminals

2.6.6 Penetration of FOTA handsets

2.6.6.1 Challenges in FOTA Implementation

2.6.7 Installed base of 3G Handsets

2.7 Driving Factors for MDM Adoption

2.7.1 Increasing Smartphone Shipment to Consumers and Mass Market

2.7.2 Rapid Growth of Mobile Applications

2.7.3 Rise of Mobile Worker

2.7.4 Mobile Devices are becoming Complex

2.7.5 Application Download in Increasing

2.7.6 Customisation and personalisation resulting in flexible and complex software environment

2.7.7 Urgency to Improve Brand Image

2.7.8 Operations and support costs are increasing faster than revenues

2.9 Who should deliver the Mobile Device Updates?

3. Operator MDM Market

3.1. Up-to-date Market Statistics

3.1.1 MDM Vendor Strategies

3.1.1.1 MDM Vendors are expanding their Reach by Targeting both the Operator and Enterprise MDM Market

3.1.1.2 MDM Vendors are embracing the SaaS delivery Model for their Solution

3.1.1.3 Challenging the Competitors

3.1.1.4 Innovation and Evolution a Key to Success

3.2 MDM Vendors

3.2.1 Red Bend Software

3.2.1.1 Red Bend's Customers

3.2.1.2 Red Bend's Strategy

3.2.1.3 Red Bend's Key Partnerships

3.2.2 InnoPath

3.2.2.1 InnoPath's Product Portfolio

3.2.2.2 InnoPath's Customers

3.2.2.3 Innopath's Strategies

3.2.3 Mformation

3.2.3.1 Amdocs and Mformation

3.2.3.2 Mformation's Customers

3.2.3.3 Mformation's Strategy and Vision

3.2.4 Funambol

3.2.5 HP

3.2.5.1 HP's MDM Client Solution

3.2.5.2 HP's MDM Server Side Solution

3.2.5.3 HP's Strategies

3.2.5.4 HP's Customers

3.2.5.5 HP offers SaaS Solution for Operators

3.2.6 SmithMicro Software

3.2.7 Sicap

3.2.8 Giesecke & Devrient Group (G&D)

3.2.9 Alcatel Lucent (Motive)

3.2.10 Mobilethink

3.2.11 Nokia Siemens Networks

3.2.11.1Telenor Hungary Automates Mobile Device Settings

3.2.12 Capricode

3.2.13 Invigo

3.2.14 Juniper Networks

3.2.15 MCTEL

3.3 System Integrators and Resellers

3.3.1 ISEC7

3.4 Criteria for Selecting a MDM Solution

3.5 Device Manufacturers Centric MDM Market

3.5.1 Challenges facing Device Manufacturers

3.5.1.1 Delivering Defect Free Devices

3.5.1.2 Recall costs are costing the Vendors billions and will continue to rise

3.5.1.4 How to reduce the cost of software in a mobile handset?

3.5.1.5 Does SCOTA provide any cost savings to Device Manufacturers?

3.6 OEM and Platform Provider Strategies

3.6.1 Nokia

3.6.2 LG

3.6.3 Sony Ericsson

3.6.4 Samsung

3.8.5 Motorola

3.6.6 Apple

3.6.7 Huawei and ZTE

3.6.8 Microsoft

3.7 Summary

4. MDM Business Case for Operators

4.1 Operator Market Dynamics

4.1.1 Start-ups, Acquisitions and Mergers and Exits

4.1.2 Product Consolidation by MDM Vendors

4.1.3 Increasing Number of Operators is Resorting to SaaS/Hosted MDM

4.1.4 Business Opportunities for MDM Vendors

4.2 Challenges in Generating Business Case for MDM

4.2.1 ROI and Payback from MDM

4.2.1.1 OMA DM for WiMax

4.2.1.2 MDM for Converged Networks

4.2.1.3 MDM for M2M Devices (Machine to Machine)

4.2.1.4 OMA DM for LTE

4.2.2 Tangible/Non-Tangible Benefits from Integrated MDM

4.2.2.1 Use Integrated MDM as a tool to minimise end-user Frustration

4.2.2.2 Lower TCO

4.2.2.3 Increase Data Service Adoption

4.2.2.4 Seamlessly integrate existing networks and back-office infrastructure

4.2.2.5 Offer Cost-effective front-line Customer Care

4.2.2.6 Generate Market Intelligence for Targeted Services

4.2.2.7 Make the most of Existing and New Mobile Devices

4.2.2.8 Use MDM to Open New Business Propositions

4.2.2.9 Reduce OpEx

4.2.2.10 Use Security to boosts consumer confidence

4.2.2.11 Reduce Churn Rate

4.3 Operator Strategies

4.3.1 Mastering the value discipline of Customer Intimacy

4.3.2 Operational Excellence

4.3.3 Establishing a MDM Deployment Programme

4.3.4 Enterprise MDM: A Monetising Opportunity for Operators

4.4 Market Developments 2010-2011

4.4.1 Red Bend Software

4.4.2 Motorola

4.4.3 Apple and iOS 5

4.4.4 LG's Remote Customer Care Services

4.4.5 Motive and WDS Secures MDM deal for LTE Network in America

4.4.6 RIM to offer support for iOS and Android

4.4.7 Cross platform Support: A key for MDM Vendor Survival?

4.4.8 Rogers Communications to offer MDM

5. MDM Global and Regional Markets Forecasts and Analysis

5.1 Global MDM Market Forecast and Analysis

5.1.1 Global Telecom Software Market

5.1.2 Global OSS Market

5.2 Regional MDM Market

5.2.1 Europe

5.2.1.1 Mobile Data

5.2.1.2 Churn

5.2.1.3 Smartphone Shipment

5.2.2 North America

5.2.3 Latin America

5.2.4 Africa

5.2.5 Japan

5.2.6 China

5.2.7 India

5.3 Vendor Market Share

6. Case Studies

6.1 Tata DoCoMo

6.2 TMN Portugal

6.3 Cell C

6.4 Vodafone Hungary

6.5 Smart, Philippines

7. Enterprise MDM Market

7.1 MDM Solutions for the Enterprises

7.2 Why Do Enterprises Need MDM?

7.2.1 The Cost of Mobility

7.2.2 Need to support a Gamut of Connected Devices

7.3 Enterprises Strategies

7.3.1 What is a Good Enterprise MDM Solution?

7.4 How can Enterprises Leverage the Benefits of MDM?

7.5 MDM Benefits to Enterprises

7.5.1 Manage Devices from Multiple Vendors and Carriers

7.5.2 Manage Multiple-User Configurations and Profiles

7.5.3 Synchronise Data, Files and Applications

7.5.4 Deploy Software Updates

7.5.5 Mitigate Risk by Securing Remote Devices with kill or lock Functions

7.6 MDM Challenges faced by Enterprises

7.7 Enterprise MDM Vendors

7.7.1 Sybase iAnywhere (SAP)

7.7.2 Zenprise

7.7.3 MobileIron

7.7.4 FancyFon

7.7.5 Ubitexx

7.7.6 Mobi DM

7.7.7 RIM Enterprise Server

7.7.8 Perlego

7.7.9 iPass

7.7.10 Symantec

7.7.12 Fromdistance

7.7.13 Mobiso

7.7.14 Soti

7.7.15 Excitor

7.7.16 AirWatch

7.7.17 Tangoe

7.7.18 Good Technology

7.7.19 IBELEM

7.7.20 BoxTone

7.7.21 McAfee

7.7.22 Motorola

7.7.23 Odyssey Software

7.7.24 MaaS360 by Fiberlink

7.7.25 mFormation

8. Analysing the MDM Business Case for Enterprises

8.1 Defining the MDM Market

8.2 Enterprise MDM Market Dynamics

8.1.1 Revenue Forecast

8.1.2 Enterprises Prefer to Deploy Hosted MDM

8.1.3 Vendor Positioning in the Enterprise MDM Market

8.1.4 Enterprise MDM Market Growth Forecast

8.1.5 Cloud Based Opportunities

8.2 Overview of Mobile Security in Enterprises

8.2.1 Security Needs of Enterprises

8.2.2 Enterprise-Class Security

8.2.3 Smartphone Risk Assessments

8.2.3.1 Encryption

8.2.3.2 Access Control

8.3 Encryption Software for Enterprise Smartphones

8.4 Protecting Enterprise Networks from New Mobile App Downloads

8.4.1 Policy Management

8.4.2 Mobile App Threats

8.4.3 Wi-Fi: A Potential Security Threat

8.5 Risk and Reward: Predicting User Behaviour in Enterprise Smartphone Security

8.6 Regional Enterprise MDM Market

8.7 Managed Mobility Solutions

8.7.1 Market for Managed Security

8.8 Business Case for MDM in Enterprises

8.8.1 Will Blackberry Continue to Dominate the Enterprise Market?

8.8.2 Mobile Security Markets Forecasts

8.9 Summary

9. Conclusion

9.1.1 The Enterprise MDM Market

9.1.2 Operator/OEM MDM Market

9.2 Hosted MDM

9.3 Market Consolidation

9.4 Future of MDM

9.5 Recommendations

9.5.1 Success Strategies for MDM Vendors

9.5.2 Success Strategies for Operators

9.6 Analysing MDM Stakeholders, their Influence and Monetisation Power

9.7 LTE will revolutionise the MDM Market

9.8 Summary

Appendix A

List of MDM Vendors

Glossary

Appendix B

About visiongain

Appendix C

Visiongain report evaluation form

List of Charts

Chart 2.1: 3G Handset Penetration (2010-2016)

Chart 2.2: Smartphone Sales vs. PC Sales 2005-2012

Chart 2.3: Global Smartphone Penetration (2011-2016) (% of total handset shipment)

Chart 2.4: Growth of the Mobile Workforce (2011-2016)

Chart 2.5: Types of Mobile Devices Supported Within Organisations (2011)

Chart 2.6: Growth of the Mobile App Downloads (2011-2016)

Chart 2.7: Global Mobile Application Market Share by Geographical Region 2011

Chart 2.8: Global Mobile Application Market Share by Geographical Region 2016

Chart 3.1: Breakdown of Handset Return costs (%) associated with Faulty Devices

Chart.3.2: Bill of Material for a Mobile Device (2011)

Chart.3.3: Global Smartphone Shipment by OS (2011)

Chart.3.4: Global Mobile Subscription (2011-2016)

Chart.3.5: LTE Subscribers by Region (2016)

Chart 4.1: Voice and Data Revenues (2008-2016)

Chart 4.2: Global MDM Savings (2011-2016)

Chart 4.3: Churn Rate for UK Operators (2005-2010)

Chart 5.1: Total Smartphone Sales to End Users 2010-2016

Chart 5.2: CapEx vs. OpEx for a Typical Western European Operator (2011)

Chart 5.3: Total Telecom Software Market Revenues $ billion (2008-2016)

Chart 5.3: CapEx Breakdown (For a Typical Western European Operator)

Chart 5.4: Global Telecom Software Market AGR Forecast 2011-2016 (AGR %)

Chart 5.5: Global OSS Market Revenues (2011-2016)

Chart 5.6: Global Operator MDM Market Revenues (2007-2016)

Chart 5.7: Global Operator MDM Market Revenues Growth AGR (2011-2016)

Chart 5.8: MDM Market Revenues by Geographical Regions (2011)

Chart 5.9: MDM Market Revenues by Geographical Regions (2016)

Chart 5.10: Mobile Data Traffic by Geography, 2010-2016

Chart 5.11: Africa % Smartphone OS Penetration (2011)

Chart 5.12: Vendor Growth Forecast (2011)

Chart 5.13: OMA-DM Enabled Devices Shipment (2016)

Chart 8.1: Enterprise MDM Market (2007-2016)

Chart 8.2: Global MDM Vendor Market Share (June 2011)

Chart 8.3: Enterprise MDM Revenues (2011-2016) By Region

Chart 8.4: Total Malware by Platform (2011)

Chart 8.5: Mobile OS Market Share 2011& 2016

Chart 8.6: Global Mobile Security Market 2011- 2016

Chart 8.7: Global Mobile Security Market Share By Region (2011 - 2016)

Chart 8.8: FOTA Client Market Share (2011)

Chart 8.9: Market Survey Statistics for Slow Adoption of MDM by Operators

Chart 8.10: Operator and Enterprise MDM Market Growth ($ billions) (2007-2016)

Chart 8.11: MDM uptake by Delivery Methods 2016 (Cloud, on-premise and Managed Solution)

List of Figures

Figure 1.1: MDM at a Glance

Figure 1.2: MDM Overview

Figure 1.3: MDM in Action

Figure 1.4: Push Pull Factors Affecting MDM (In MNO Settings)

Figure 2.1: Adoption of OMA Enablers over Time

Figure 2.2: Firmware Management vs. Application Management

Figure 2.3: Applications Management Solution

Figure 2.4: Evolution of Mobile Devices

Figure 3.1: InnoPath’s MDM Solution

Figure 3.2: Mformation’s MDM Solution

Figure 3.3: Sicap’s MDM Solution

Figure 4.1: Minimise End-User Effort

Figure 4.2: Strain on Call Centres

Figure 4.3: Use of Swivel Chair Management

Figure 4.4: Cost vs. OpEx Savings from Various MDM Initiatives

Figure 6.1: Smart’s NetPhone

Figure 7.1: MDM Requirements in Enterprise

Figure 7.2: MDM at work in Enterprise Setting

Figure 7.3: Features of Enterprise MDM

List of Tables

Table E1: Push Factors for MDM Adoption (Operators/OEMs/Enterprises)

Table E2: MDM as SaaS

Table 1.1: Driving Factors for MDM Adoption

Table 1.2: MDM Modules

Table 1.3: MDM OTA Updates (Series of Action)

Table 1.4: MDM Evolution

Table 1.5: MDM Stakeholders and their Role in the Value Chain

Table 1.6: Stakeholders and the MDM Deliverables

Table 1.7: Report Structure

Table 2.1: MDM Applications and its Primary Function

Table 2.2: Scope of OMA DM

Table 2.3: Key OMA Enablers

Table 2.4: Difference between OMA DM and OMA CP

Table 2.5: Features of Configuration Management

Table 2.6: Features of Security Management

Table 2.7: Uses of Mobile Applications/Software Management

Table 2.8: Driving Factors for MDM Adoption

Table 3.1: Red Bend’s Solution for MNOs and OEMS

Table 3.2: Funambol’s MDM portfolio

Table 3.3: NSN’s MDM Portfolio (Advantages)

Table 3.4: Criteria for Selecting a MDM Vendor

Table3.5: Breakdown of Handset Return costs (%) associated with Faulty Devices

Table 4.1: Tangible/Non-Tangible Benefits from MDM

Table 4.2: Handset Costs

Table 4.3: OpEx Reduction with MDM

Table 4.4: Cost Savings with MDM

Table 4.5: Generating MDM Business Case through Operator Support Costs

Table 6.1: List of Key Operators Who Have Deployed MDM

Table 6.2: TMN Portugal MDM Case Study

Table 7.1: Driving Factors for MDM Adoption

Table 7.2: MDM Challenges faced by Enterprises

Table 8.1: Critical Factors in Encrypting Smartphone Data for Enterprise Use

Table 9.1: MDM Swot Analysis (Operators/OEMS)

Table 9.2: Stakeholders and their Influence on the Ecosystem

Table A1: MDM Vendors, their Portfolio and Target Audience

Abstract

• Over-the-air software updates are a standard feature of all mobile devices
• Enterprises are demanding customized MDM solution based on their requirements
• The MDM definition is broadening
• Enterprise MDM solutions are becoming robust and appealing to both large organizations and SMEs.
• MDM Market consolidation will lead to market stability
• New players from adjacent markets are entering the MDM sector
• MDM is increasingly being offered as Software-as-a-service (SaaS)
• China, Latin America, and Europe will record significant growth in MDM adoption from 2011-2016.
• Cross-OS MDM and Industry standardisation efforts are slowly disappearing
• OMA-DM will need replacement with a stronger OS specific standard initiatives
• Some MDM vendors are now focusing on delivering cost effective MDM solutions to operators

• What are the advances in the MDM?
• Will OMA-DM die with the Demise of Symbian?
• What are the standardization initiatives taken by players in the MDM market?
• What are the ROI and payback scenarios with MDM for operators and enterprises?
• Which solutions can deliver comprehensive security to support new offerings?
• What are the smartphone support costs for enterprises and operators?
• What are the MDM business models?
• What is the impact of device management on usability and churn reduction?
• What is the business case for MDM?
• What are the strategies of the top MDM vendors?
• How widely Mobile applications management will it be adopted by operators and by when?
• Will MDM help operators and enterprises reduce their OpEx?
• Can operators leverage MDM solutions to enable their business strategies and business model?
• What are the economic drivers behind cloud-based MDM?

• Operators: Gain an insight into advanced standards of end user support. Operators can also use this report to formulate strategies to embrace FOTA, activation/provisioning, mobile security, remote diagnostics and application management.
• Vendors: Analyse the current issues facing operators in the MDM domain and gain an insight into other MDM vendors' strategies and compare various solutions on the market. The report helps vendors to identify the operator strategies in the MDM domain.
• Device Manufacturers: Evaluate the MDM solutions available on the market and design MDM strategies to gain competitive advantage.
• Enterprises: Can use this guide to effectively design MDM strategies that will enable them to reduce their OpEx and secure devices on their networks.

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