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Hosiery in South Africa

Publisher Euromonitor International
Published Feb 16, 2026
Length 20 Pages
SKU # EP20911702

Description

The hosiery market in South Africa experienced steady growth in 2025, driven by polarised consumer preferences for affordable options and innovative, trendy styles. Sheer hosiery remains the best performing category, with extended replacement cycles slowing growth in non-sheer hosiery. There are opportunities for brands that innovate and focus on fashionable designs. The market remains fragmented, with Pep leading due to its affordable ranges. To succeed, brands should prioritise innovation, des...

Euromonitor International's Hosiery in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hosiery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Hosiery in South Africa
Euromonitor International
February 2026
List Of Contents And Tables
HOSIERY IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable prices and innovative designs alike attract consumers
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Periodic replacement purchases and innovative product designs drive growth
Market polarisation creates necessity and premium segments
Fashionable designs and functional innovation assist hosiery’s performance
WHAT’S NEXT?
Hosiery growth to remain consistent aligning with broader consumer expenditure trends
Visually appealing store set-ups and mannequin arrangements to boost consumer interest
COMPETITIVE LANDSCAPE
Top brands lead with quality, affordable ranges
Innovation and design to assist local brands against international challengers
CHART 2 Local Sexy Socks Competes with International Brands Through Bold Designs
CHANNELS
Apparel specialists lead hosiery sales with strong mall presence
COUNTRY REPORTS DISCLAIMER
CHART 3 Key Trends 2025
CHART 4 Woolworths Offers Regular Price Promotions and Bundle Offers Throughout the Year
CHART 5 Resale Platforms Such as Yaga Normalise Resale
CHART 6 Local Tax Reforms Expected to Level the Playing Field for Local Players
CHART 7 Analyst Insight
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in South Africa 2025
CHART 10 Key Insights on Consumers in South Africa 2025
CHART 11 Consumer Landscape in South Africa 2025
APPAREL AND FOOTWEAR IN SOUTH AFRICA
EXECUTIVE SUMMARY
Affordable products attract many but athleisure and aspirational positioning also appeals
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Apparel and footwear sales supported by market polarisation and shifting consumer preferences
Market polarisation is a key driver in market growth and development
Resale platforms normalise second-hand clothing sales
Shein remains a competitive challenger to local retailers, despite tax reforms
WHAT’S NEXT?
Athleisure, affordability, and aspirational purchases to continue driving spending
Normalisation of resale and sustainability to force companies to re-strategise
COMPETITIVE LANDSCAPE
Local brands maintain lead, adapting to changing consumer preferences and tax regulations
Competitive nature of emerging brands to increase strategic positioning of local players
CHANNELS
Retail offline continues to dominate sales, albeit with a strong omnichannel presence
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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