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Home Office 2009 Profile Update: Economy's Impact on Home Business Formation and Technology Adoption

Published by: IDC

Published: Nov. 2, 2009 - 15 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
Home-Based Businesses: Attitudes Toward the Economy and New Business Creation
Home Office Telecommunications: Mobile Phones, Smartphones, and VoIP
Home Office PC Ownership and Plans: Desktops, Notebooks, and Netbook PCs
Home Office Printer and MFP Ownership and Plans
Home Office Internet Access
Home Office Networks
Home Office IT Spending
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Number of U.S. Home Office Households, 2009
Figure: U.S. Home-Based Business Attitudes Toward the Economy, 2009
Figure: U.S. Home-Based Businesses by Length of Operation, 2009
Figure: U.S. Home Office Household Mobile Phone Ownership by Type, 2009
Figure: U.S. Home Office Household VoIP Use (Including Skype), 2009
Figure: U.S. Home Office Household PC Ownership, 2009
Figure: U.S. Home Office Household PC Ownership by Type, 2009
Figure: U.S. Home Office Households PC Purchase Plans in the Next 12 Months, 2009
Figure: U.S. Home Office Household PC Purchase Plans by Type in the Next 12 Months, 2009
Figure: U.S. PC-Owning Home Office Household Printer Ownership by Technology, 2009
Figure: U.S. PC-Owning Home Office Household MFP Ownership by Technology, 2009
Figure: U.S. PC-Owning Home Office Household Internet Penetration by Type, 2009
Figure: U.S. PC-Owing Home Office Household LAN Penetration, 2009
Figure: U.S. Home Office Household Spending on Advanced Technology in the Past 12 Months, 2009

Abstract

This IDC study examines the attitudes of home-based businesses toward the current state of the economy as well as home office acquisition and ownership of products and technologies including mobile phones and smartphones; desktop, notebook, and netbook PCs; printers and MFPs; and LANs and Internet access.

"Home office households in general and home-based businesses in particular continue to represent an important opportunity for IT vendors," says Justin Jaffe, senior research analyst in IDC's Home Office Market program. "Despite real concerns about the economy, these households continue to spend more on advanced technology than households in general, setting the pace for technology adoption in a variety of categories from smartphones to notebook PCs to local area networks."



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