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European Large Scale Micro Metrology MarketPublished by: Frost & Sullivan Published: Mar. 19, 2009 - 97 Pages Table of Contents
AbstractMarket OverviewDemand from Aerospace Industry to Support Uptake of Large Scale Micro Metrology Equipment The European large scale micro metrology market is anticipated to register low growth during the first few quarters of 2009 due to the economic downturn. An upturn in the economic situation by the last quarter of 2009 is set to spur market growth with resurgent demand from the automotive industry. With an operational and capital expenditure freeze in all end-user segments, growth in this market is dependent on demand from the aerospace industry. “Major automotive companies have resorted to drastic measures which include production cuts and lay-offs, which is likely to result in this end user segment desisting from capital investments in equipment for their production units,” remarks the analyst of this research. “With the Airbus A350 project being on track with regard to delivery plans, the demand for micro metrology tools is most likely to come from the aerospace industry during the next few quarters.” Higher accuracy and tolerance are the prime factors motivating the automation of large scale micro metrology. This ensures better quality of products in a global competitive environment. However, this also means that end users have to make substantial investments due to the high prices of these solutions. In the current economic scenario, the automotive segment is less likely to invest while the aerospace industry is more likely to invest as a result of ongoing projects. Lack of Proven ROI Poses a Challenge The lack of return on investment (ROI) knowledge among end users is a key challenge and is likely to negatively impact market expansion. Ignorance of ROI for dimensional measurement products in this market among clients and the inability of suppliers to convince clients about the benefits of adopting solutions with hard facts, likely to dampen growth over the long term. Vendors have to demonstrate the ROI of their solution before they approach clients. This is an arduous job but, with the prevailing economic condition, this approach is more likely to yield higher sales. “A workable marketing and sales strategy would be for typical solutions which require huge investments,” advises the analyst. “Vendors should work on the ROI and convince clients of the returns on their investment, both financially and from a quality standpoint.” Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
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