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A Credit Crunched Christmas Up Ahead (Advisory Report)

Published by: Current Analysis Inc.

Published: Oct. 8, 2008 - 4 Pages


Table of Contents


Issue

- Describes the important industry trend or competitive issue that the report will examine.

Current Perspective

- Expanded analysis of the issue, looking at likely changes in the market and competitive landscape.

Recommended Vendor Actions

- Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.

Recommended Customer Actions

- Current Analysis' recommendations on what potential actions end-users should take in response to the trend, when deciding which vendors to work with.

Abstract

Will a global recession affect Santa? You bet it will. Mobile operators have to learn to market to a more price-sensitive, commitment-shy market, and that calls for a change in promotion focus.

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