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Big World: Impact of the Obesity Pandemic on Global Marketing Strategies

Published by: Euromonitor International

Published: Jun. 1, 2008 - 73 Pages


Table of Contents


EXECUTIVE SUMMARY
The Problem
Consumer Markets
Major Markets
Future Outlook
THE SCOPE OF THE PROBLEM
Background
Table 1 Obesity Levels by Region 2003-2007, 2010
Obesity Statistics
Chart 1 Year-on-Year Growth in Obesity Levels (BMI 30+ in Population Aged 15+ Years) by Region 2002-2007
Table 2 National Obesity Rates by Country 2002-2007, 2010
Table 3 Year-on-Year Growth in Obesity Rates (BMI 30+ in Population Aged 15+ Years): Countries Where Growth was Higher Than the Global Rate 2002-2007
KEY DRIVERS, TRENDS AND DEVELOPMENTS
Eating Habits
Table 4 Calorie Consumption by Region 2002/2007
Physical Activity
Affluence
Chart 2 GDP Growth Compared With Obesity Growth for Selected Countries 2006/2007
Table 5 Comparative Levels of Obesity for Selected Countries 2006/2007
Environment
Culture
Dieting Trends
Chart 3 Vegetarians as % of Population by Country 2005
Other Factors
GOVERNMENT RESPONSE
Overview
What's on the Label?
Restrictions on Advertising
Other Measures
INDUSTRY RESPONSE
Giving Consumers What (They Think) They Want
IMPACT ON CONSUMER MARKETS
Food
Table 6 Annual Per Capita Consumption of Fresh Food by Region 2002/2007
Table 7 Year-on-Year Growth in Per Capita Consumption of Fresh Food by Region 2002-2007
Chart 4 Year-on-Year Growth in Per Capita Consumption for Different Categories of Fresh Food 2002-2007
Table 8 Annual Per Capita Expenditure on Packaged Food by Region 2002/2007
Table 9 Growth in Per Capita Expenditure on Packaged Food by Region 2002-2007
Table 10 Annual Per Capita Consumption of Bottled Water by Region 2002/2007
Chart 5 World Average Per Capita Consumption of Different Types of Bottled Water 2002-2007
Table 11 Annual Per Capita Expenditure on Meal Replacement Slimming Products by Region 2002/2007
Table 12 Annual Per Capita Expenditure on Dietary Supplements for Slimming by Region 2002/2007
Table 13 Annual Per Capita Expenditure on Health and Wellness Packaged Foods by Region 2002/2007
Chart 6 Per Capita Expenditure on Selected Categories of Health and Wellness Food 2002 and 2007
Table 14 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Food by Region 2002-2007
Table 15 Annual Per Capita Expenditure on Health and Wellness Beverages by Region 2002/2007
Table 16 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Beverages by Region 2002-2007
Chart 7 Per Capita Expenditure on Selected Categories of Health and Wellness Beverages 2002/2007
Table 17 Annual Per Capita Expenditure on Reduced Sugar Foods by Region 2002/2007
Table 18 Annual Per Capita Expenditure on Reduced Sugar Beverages by Region 2002/2007
Table 19 Year-on-Year Growth in Per Capita Expenditure on Reduced Sugar Beverages by Region 2002-2007
Table 20 Annual Per Capita Expenditure on Reduced Fat Foods by Region 2002/2007
Table 21 Annual Per Capita Expenditure on Fortified/Functional Beverages by Region 2002/2007
Table 22 Annual Per Capita Expenditure on Fortified/Functional Foods by Region 2002/2007
Table 23 Retail Sales in Selected Health and Wellness Indulgence Categories 2002/2007
Pharmaceuticals
Eating Out
Construction and Community Design
Airlines
Clothing
Health Clubs
Products for Sports
Table 24 Household Expenditure in Sports Goods Stores by Region 2002/2007
Table 25 Annual Expenditure on Sports Drinks and Nutrition by Region 2002/2007
Other Weight Loss Support
Obesity-related Surgery
Healthcare
BIG WORLD IN MAJOR MARKETS
Brazil
Table 26 Obesity Trends in Brazil 2002-2007, 2010
Table 27 Annual Expenditure on Packaged Food in Brazil 2002-2007, 2010
Table 28 Calorie and Fat Consumption in Brazil 2002-2007, 2010
Table 29 Annual Expenditure on Health and Wellness Packaged Food in Brazil 2002-2007, 2010
China
Table 30 Obesity Trends in China 2002-2007, 2010
Table 31 Calorie and Fat Consumption in China 2002-2007, 2010
Table 32 Annual Expenditure on Packaged Food in China 2002-2007, 2010
Table 33 Annual Capita Expenditure on Health and Wellness Packaged Food in China 2002-2007, 2010
France
Table 34 Calorie and Fat Consumption in France 2002-2007, 2010
Table 35 Annual Expenditure on Packaged Food in France 2002-2007, 2010
Table 36 Obesity Trends in France 2002-2007, 2010
Table 37 Annual Expenditure on Health and Wellness Packaged Food in France 2002-2007, 2010
Germany
Table 38 Obesity Trends in Germany 2002-2007, 2010
Table 39 Calorie and Fat Consumption in Germany 2002-2007, 2010
Table 40 Annual Expenditure on Packaged Food in Germany 2002-2007, 2010
Table 41 Annual Expenditure on Health and Wellness Packaged Food in Germany 2002-2007, 2010
India
Table 42 Obesity Trends in India 2002-2007, 2010
Table 43 Calorie and Fat Consumption in India 2002-2007
Table 44 Annual Per Capita Expenditure on Packaged Food in India 2002-2007, 2010
Table 45 Annual Expenditure on Health and Wellness Packaged Food in India 2002-2007, 2010
Russia
Table 46 Obesity Trends in Russia 2002-2007, 2010
Table 47 Calorie and Fat Consumption in Russia 2002-2007, 2010
Table 48 Annual Per Capita Expenditure on Packaged Food in Russia 2002-2007, 2010
Table 49 Trends in Fresh Fruit and Vegetable Consumption in Russia 2002-2007, 2010
Table 50 Annual Expenditure on Health and Wellness Packaged Food in Russia 2002-2007, 2010
UK
Table 51 Obesity Trends in the UK 2002-2007, 2010
Table 52 Calorie and Fat Consumption in the UK 2002-2007, 2010
Table 53 Annual Per Capita Expenditure on Packaged Food in the UK 2002-2007, 2010
Table 54 Trends in Fresh Fruit and Vegetable Consumption in the UK 2002-2007, 2010
Table 55 Annual Expenditure on Health and Wellness Packaged Food in the UK 2002-2007, 2010
US
Table 56 Obesity Trends in the US 2002-2007, 2010
Table 57 Calorie and Fat Consumption in the US 2002-2007, 2010
Table 58 Trends in Fresh Fruit and Vegetable Consumption in the US 2002-2007, 2010
Table 59 Annual Per Capita Expenditure on Packaged Food in the US 2002-2007, 2010
Table 60 Trends in Annual Per Capita Expenditure on Snacks, ice Cream and Confectionery in the US 2002-2007, 2010
Table 61 Annual Expenditure on Health and Wellness Packaged Food in the US 2002-2007, 2010
FUTURE OUTLOOK
Trends
Social Impact
What Is To Be Done?
Food Industry under Pressure
Individual Responses

Abstract

Big World: Impact of the Obesity Pandemic on Global Marketing Strategies. How the lifestyle pandemic - obesity - is affecting consumer markets and how everyone from the food industry to transport providers is sizing up. This brings together research across the Euromonitor International’s output and weighs up the trends. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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