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Published by: Marketdata Enterprises Inc.
Published: Jan. 1, 2008
Table of Contents
- Summary: Market Size, Market Segments, 2008 Forecasts
- Marketdata projections for total market growth in 2007-2008, major drivers of growth to 2010
- Table: Total weight loss mkt. and 10 sub-segments: $ value 2004, 2005, 2006, 2007, 2008F
- Recent & Emerging Market Trends
- 9 market developments and trends identified by Marketdata - discussion
- Calorie Control Council Predicts Top 5 Trends in Dieting and Weight Loss in 2008: Moderate Changes Are “In” For 2008
- Advertising & Marketing Trends: Celebrities Abound
- Weight Loss “Challenges” Are On (by People magazine, Oprah Winfrey, 50 million lb. challenge, Live Healthy America, etc.)
- 3rd Quarter and 9-Month 2007 Public Weight Loss Company Performance - The Alli Effect?
- Small to Mid-Sized Commercial & Medical Chains Growing Faster (Healthy Inspirations, Liberty Fitness, Center for Medical Weight Loss)
- Brick & Mortar Centers & Franchising Making a Comeback?
- Dieter Demographics
- Dieting A Constant Concern Among Consumers: major findings of Calorie Control Council survey released in August 2007
- Commercial Programs Status Report
- Summary & Forecast
- Estimated 2007 and forecasted 2008 revenues for the 8 main competitors.
- The Pure Weight Loss/LA Weight Loss’s debacle: Confusion and anger among consumers but $300+ million opportunity for competing chains, discussion of closure of 400 Pure Weight Loss Centers
- Public Diet Companies - 2006 and 2007 9-Month Performance
- Discussion of 3rd qtr. 2007 performance, revenues/operating data, full-year 2007 guidance/projected revenues, significant developments, new programs/services
- Medifast
- eDiets
- Weight Watchers
- NutriSystem
- Meal Replacements and OTC Diet Pills: Status Report
- 2008 Forecasts
- OTC diet pills sales for the year ended Nov. 4, 2007, by Chain Drug Review: total Mass market, supermarket/drug store channels
- Historical sales trends
- 2007 Diet pills sales, by brand
- Discussion of retail vs. other sales channels
- Effect on 2007 growth rate from entry of Glaxo’s Alli to the market
- Diet Foods/Dinner Entrees Market
- Discussion of food industry analyst opinions about new frozen healthy/diet product innovations (Healthy Choice Care Steamers, Lean Cuisine Paninis, Flatbread Melts), market dollar value growth low due to intense price competition.
- 2008 Forecasts
- Health Clubs Industry
- Consumer Reports ratings of large chains
- Trend toward combining exercise facilities and weight loss plans, (examples: Healthy Inspirations, Liberty Fitness, Slim & Tone centers)
- 2008 Forecasts
- Diet Books & Exercise Videos Market
- 2008 Forecasts, list of recent bestsellers, major role of Rodale Press
- Medical Programs Status Report
- Diet Drugs Market
- Alli OTC diet pill, performance in 2007, obstacles to becoming a blockbuster
- New experimental drug by Merck - Taranabant, status of research trials
- 2008 Forecasts for diet drugs market
- Hospital/Clinic/MD Programs
- 2008 Forecasts
- In-depth company profiles for these medical weight loss chains (address, how program works, costs, no. of centers/franchises operating):
- Smart For Life
- Medi-WeightLoss Clinics
- Center For Medical Weight Loss
- Dr. Bernstein Health & Diet Clinics
- Bariatric (Weight Loss) Surgery
- Discussion of increasing importance of bariatric surgery as a preventive measure to control future health, results of new research study (effect on developing diabetes)
- Table: Number of bariatric surgeries: 1992-2008 F
- Table: $ value of bariatric surgery market: 1992 - 2008 F
- The Online Dieting Market: Diet Websites
- Discussion of nature of the market, market size estimates
- eDiets.com: 2007 revenues/financials, subscribers, strategies
- WeightWatchers.com: 2007 revenues/financials, subscribers, strategies
- Diet Website Traffic: Alexa traffic rank of the major diet websites (3-month avg.)
- Table: Alexa traffic 3-month rank for approx. 40 top diet websites (7/2007, 10/2007, 1/2008),
- Table: Number of daily visitors to the major diet websites - January 2008
- Discussion of Sparkpeople.com, free website/significant competitor
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- GlaxoSmithKline’s Weight Loss Website for Alli diet pill: QuestionEverything.com
- Online Dieter Characteristics: As of 4th Quarter 2007 (vs. 4th qtr. 2006 and 3rd qtr. 2007)
- (Based on daily visitors taking online survey at BestDietForMe.com)
- Preferences & Characteristics of Online Dieters (tables and commentary) by:
- gender
- age
- BMI
- Starting weights
- Medical conditions present
- Weight loss budget
- Preferred location of weight loss program
- Interest in diet food home delivery
- Counseling format preferred
- Type food plan desired
- Previous types of weight loss methods/plans used
AbstractHow is the 2008 “diet season” shaping up? Which companies are thriving and which are struggling, and why? What major developments have taken place the past few months.
All of this is analyzed by a completely new Marketdata report covering the $59 billion U.S. weight loss market. Covers… dollar value & growth rates, 2007 performance, 2008 forecast for the major weight loss market segments: health clubs, commercial diet center chains, mail order and multi-level marketing diet plans, diet books and exercise videos, medically supervised weight loss programs (weight loss surgery, MD/ hospitals/clinic-based programs, Rx diet drugs, bariatricians), retail meal replacements and OTC diet pills, low-calorie dinner entrees & low-carb foods. Also included: an analysis of 30+ major weight loss websites and their traffic.
Discussion of 2007-2008 major market developments, marketing/advertising trends, growth of small-mid-sized commercial/medical chains, Calorie Control Council's 2008 diet market trends and projections. Contains competitor profiles and 9-month 2007 financials/2008 revenues forecasts for: Weight Watchers, NutriSystem, eDiets.com, Medifast, LA Weight Loss. New profiles for: Smart For Life, MediWeightLoss Clinics, Center for medical Weight Loss, Dr. Bernstein’s Health & Diet Clinics. Also contains 4th quarter 2007 Online Dieter preferences & characteristics, based on 6,000+ survey takers at BestDietForMe.com (gender, age, BMI, diet budget, starting weight, past diet programs used, preferred food plan and counseling format), more.
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