Teen Cuisine

Published by: NRN a National Research Network

Published: Nov. 1, 2007 - 13 Pages

Table of Contents

Background and Methodology

Conclusions

Restaurants, overall

Mall restaurants

Recommendations for restaurants

Restaurant dining

Source of funds for dining out

Percent of teens who dine out

Average number of meal occasions paid for by teens

Average meal spend by meal type

Average annual meal spend by meal type

Favorite boy’s restaurants

Favorite girl’s restaurants

Top drivers of restaurant selection

Second level drivers of restaurant selection

Low level drivers of restaurant selection

Drivers of restaurant selection by age

Drivers of restaurant selection by gender

Reasons for restaurant selection (quotes)

Type of restaurants at which teens have eaten

Type of restaurants by frequency of visits

Frequency of dining with family

Level of influence over restaurant for family dining

Mall dining

Frequency of visits to the mall

Recency of visits to the mall

Frequency of buying food/drink at the mall

Mall food/drink spend

Frequency of parents buying food/drinks for teens at mall

Average spend by parents for food/drinks for teens at mall

Meals bought during shopping trips

Favorite restaurants of teens at the mall

Frequency of bringing food/drink to the mall

Frequency of vending machine use at mall

Satisfaction with food choices at the mall

Suggestions for improvement of mall food (quotes)

Demographics

Leader vs. follower

Social classification

Gender, age, grade

Residence (state)

Abstract

Teens are a lucrative market! According to the Census Bureau, there are approximately 25.6 million teens in the U.S. - and they are expected to grow to 10% of the U.S. population by 2010. Teen spending power reached $79.7 billion in 2006 and is estimated to surpass $91.1 billion by 2011 despite a population decline. In total, $208.7 billion will be bought by and for teens by this same time.

National Survey Network has commissioned the following study, “Teen Cuisine” to provide an understanding of teens and tweens’ preferences and spending on dining both within and outside of shopping malls.

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