U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Regional and Prepaid Results

Published by: IDC

Published: Apr. 18, 2007 - 53 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Survey Findings

Spending and Usage Models

Table: U.S. Wireless Consumer Data Usage Model by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Data Spend by Payment Terms, Area Type, and Region (% of Respondents)

Content Downloads

Table: U.S. Wireless Consumer Quarterly Ringtone Volume by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Volume by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Game Volume by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Consumption Model by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Graphic/Wallpaper Consumption Model by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Game Consumption Model by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Ringtone Spend by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Spend by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Game Spend by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Current Ringtone Type by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Adoption Channel by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Genre by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Game Genre by Payment Terms, Area Type, and Region (% of Respondents)

Other Applications and Services

Table: U.S. Wireless Consumer Information or Entertainment Service Usage by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Video/TV Content Preferences by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Video/TV Viewing Habits by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Full-Track Music Genre Preference by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Full-Track Music Listening Behavior by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Ringback Tone Adoption Rate by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Monthly Ringback Tone Spend by Payment Terms, Area Type, and Region (% of Respondents)

Complaints and Advertising Sensitivity

Table: U.S. Wireless Consumer Data Complaints by Payment Terms, Area Type, and Region (% of Respondents)

Table: U.S. Wireless Consumer Advertising Sensitivity by Payment Terms, Area Type, and Region (% of Respondents)

Future Outlook

Essential Guidance

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Related Research

Synopsis

Abstract

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