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North American Telepresence MarketsPublished by: Frost & Sullivan Published: May. 3, 2007 Table of Contents
AbstractThe Frost & Sullivan research service titled North American Telepresence Markets provides an overview of the current and future market forces that interact in the North American telepresence markets. The analysis allows Frost & Sullivan to identify the main industry challenges, market drivers and restraints, as well as the trends that are impacting telepresence providers´ decision-making processes. Frost & Sullivan's expert analysts thoroughly examine the above-mentioned market from various perspectives, primarily aiming at offering a valuable assessment for vendors that want to increase their mind and market share participation within this fast-moving industry.Market Overview Telepresence’s Successful Revival Although telepresence made its first appearance in the 1990s, it was only in 2006 that the North American telepresence market began to witness increasing acceptance. During this period, the market received unprecedented attention due to the widely publicized market incursion made by Hewlett-Packard, Cisco, and Polycom. In addition, the revival of telepresence brought about a new wave of product feature enhancements, strategic alliances, and increased funding, further heightening the popularity of this sophisticated visual collaboration tool. In short, telepresence has re-emerged as a solution that offsets the unfulfilled promises of traditional videoconferencing, focusing on the fundamentals of effective visual communication. Notwithstanding its re-emergence, a barrier that telepresence must overcome in the near future is that it is simply a much more expensive version of video conferencing. "At the high end of the market, telepresence represents a premium niche technology especially targeted at large corporations, acting as a barrier for greater adoption," notes Frost & Sullivan Research Analyst Mariana Zamoszczyk. "This apart, competing and alternative technologies, and increasing pressure from independent service providers and systems integrators that are likely to offer cheaper solutions, are also expected to impact the growth curve by the end of the forecast period." Corporate Sector Remains the Dominant Vertical Market Despite the fact that telepresence offers multiple vertical applications, this sophisticated visual collaboration tool has emerged as a powerful ally for corporate communications. In 2006, the corporate sector represented 90.3 percent of the North American demand for telepresence and within this sector; telepresence has proven to be apt for banking and finance, manufacturing, pharmaceuticals, telecommunications, consulting, hospitality, entertainment, retail, legal firms, and other market segments. Having said that, other verticals such as healthcare, education, and government are also expected to witness accelerated growth throughout the forecast period as more vendors begin focusing on these markets. The healthcare sector, in particular, is expected to significantly increase its revenue contribution to the North American telepresence market, improving at the same time the distribution of healthcare services and medical education. "Aided by improvements in technology, declining price points and increasing awareness, the overall market for telepresence in North American is expected to witness robust growth rates during the first few years of the forecast period," says Mariana Zamoszczyk. "However, Frost & Sullivan anticipates these growth rates to slacken toward the end of the forecast period due to the expected competition from enhanced videoconferencing systems and integrators building cheaper telepresence solutions with standard components." Get Full Details About This Report >> |
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