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Web conferencing is not a standalone offering

Published by: Ovum Plc

Published: May. 19, 2006 - 10 Pages


Table of Contents


Ovum comment

What is web conferencing?

Web conferencing services today

Relatively undifferentiated services
Web conferencing is an ‘add-on’
Two pricing models
Web conferencing market trends

Integrated conferencing services
Key issues to consider
Selling integrated conferencing
Telco strategies in web conferencing

DIY explorer
Partnership players
Key issues to consider in deciding which model to use
Future pricing models
Web conferencing market forecast

Abstract

Web conferencing as a standalone service has failed to have much impact on the enterprise market. Things are set to change as telecom service providers are starting to integrate web conferencing with other products so that they can provide a complete conferencing package to enterprises. We look at some of the early plans and compare pricing models.


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