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U.S. Consumer Telecommunications Markets: Demographic Strategic Analysis

Published by: Frost & Sullivan

Published: Jan. 1, 2000


Table of Contents



  • Executive Summary

    • Introduction to Consumer Telecommunications Demographic Strategic Analysis
    • Summary of Major Findings

  • Industry Challenges and Research Methodology

    • Identification of ChallengesFacing the Consumer Telecommunications Demographic Strategic Analysis
    • Time Frame Analysis of Industry Challenges
    • Frost & Sullivan's 12-Step Market Engineering Research Methodology
    • Market Engineering Forecasting Methodology
    • Glossary of Terms

  • Analysis of Marketing Strategies Targeted to Specific Consumer Age Groups

    • Total Market Analysis
    • Analysis of Marketing Strategies Targeted to the Children and Teenager Group (0-17)
    • Analysis of Marketing Strategies Targeted to the Young Adult Group (18-34)
    • Analysis of Marketing Strategies Targeted to the Baby Boomer Group (35-54)
    • Analysis of Marketing Strategies Targeted to the Older Adult Group (older than 54)

  • Analysis of Marketing Strategies Targeted to Specific Consumer Ethnic Groups

    • Total Market Analysis
    • Analysis of Marketing Strategies Targeted to the African American Group
    • Analysis of Marketing StrategiesTargeted to the Hispanic American Group
    • Analysis of Marketing StrategiesTargeted to the Asian American Group

  • Market Engineering Strategy

    • What Is Market Engineering Strategy?
    • How to Improve the Market Engineering Strategy Development Process
    • Market EngineeringStrategic Recommendations
    • Frost & Sullivan's Market Engineering Consumer Telecommunications Demographic Strategy Analysis Awards

  • Database of Key Industry Participants

    • Market Participants

Abstract

Consequential changes in the demography of United States population over the past decade have significantly impacted telecommunications services and their providers. Consumers from demographically diverse age and ethnic groups are redefining traditional marketing thinking. This strategic marketing consulting report probes these demography dynamics in detail and illustrates growth opportunities. Segment based analyses and strategic marketing recommendations provide pertinent decision support data, helping your company capitalize on industry opportunities. From Frost & Sullivan.

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